Social media marketing, like every significant marketing tactic of the last decade, has had plenty of time to gather some major myths. Despite the fact that data has disproven many marketing myths today, some marketers will continue to believe in a handful since it’s difficult to stay up with what’s truly going on with social media and Social Media Marketing.
Yes, social media marketing is an effective medium or channel for increasing business profitability in the least amount of time. Moreover, it is a dynamic medium that offers a plethora of opportunities for businesses to explore. For instance, they gain access to millions of potential customers for the promotion and marketing of their goods and services.
10 Social Media Marketing Myths
Myth #1: Using social media for business isn’t required.
It isn’t a passing trend; it is here to stay.
In today’s world full of tech-savvy and social media-driven youth, social media is essential when it comes to marketing so that your brand may be seen. Every size business, big or small, should be using social media.
Every large company (Zomato, Nykaa, Netflix, PlayStation) has spent the time to build their social media presence. It obviously succeeded, because we’re all familiar with these brands.
Myth #2. You must have a profile on each platform.
This is not a myth, but rather a common mistake made by both startups and established enterprises. Your first instinct when developing your social media strategy for Social Media Marketing is to create a profile on every platform.
That’s not a good idea.
Not every platform will be beneficial to your brand or organization. Create a plan and concentrate on the 2 or 3 that will have the most impact. Being picky will be more beneficial, especially as you learn how to manage your social media profile.
Myth #3. Social media alone is sufficient for brand reputation
These days, a brand and a business are interconnected. It is true that social media helps promote your brand’s products and services by allowing you to directly communicate with your target clients.
However, you also need other traditional marketing mediums. Outdoor campaigns, exhibits, email marketing, and maybe even direct mailers are required for your company’s fail-safe branding. As a result, they complement social media strategy and enhances your brand visibility.
Myth #4. You do not need to pay for anything on social media
There is no question that social media is a free medium in general. There are, however, certain particular services or free social networking tools that you can use after paying a nominal fee.
You may, for example, run a sponsored campaign for your social media posts. These populate the same on a dashboard, displaying to your target audiences in order to gain the most views from possible buyers. The most obvious example is personalized Facebook branding, which simply captures users’ attention to your business.
Myth #5. Posts should only be scheduled during the work week
While you shouldn’t make your social media manager work on weekends, you may absolutely plan posts or run social media advertisements on weekends ahead of time – and, depending on your audience, this may be a smart idea.
Of course, you’ll need to figure out when your target audience is most active on social media. While peak social media interaction periods are in the middle of the week, most platforms also have peak engagement times on weekends and evenings
Myth #6. More fans and followers improve your brand
Social media exposure and reputation are influenced by quantity and quality. It is true that you need as many fans and followers as possible for your business. Do all of them, however, respond to your company’s calls to action? Certainly not, as relevance is equally critical in this instance.
This is why it doesn’t matter whether you have a small number of fans and followers for your brand. You must continue to make efforts to make your brand accessible on social media platforms in order to generate leads and convert them.
Myth #7. Every post should promote either your business or your products
Posting every single product that you sell is a good way for your new followers to hide your page and never see it again. The primary goal of social media marketing is to interact and engage with your followers and users.
Post content and products that your user personas are looking for and might need to solve a problem they have. Be purposeful and selective with your posts. Try following, like, commenting on, and retweeting other people’s posts to interact with them.
Myth #8. On social media, hashtags are the elixir of life
Hashtags have taken over the social media landscape. Almost every social media network, from Twitter to Facebook and Instagram, is flooded with them! I’m sure you’ve come across at least one post that was crammed with every marketing hashtag imaginable.
This is a beginner error that might have a negative impact on your brand’s reputation. Use them sparingly and only when absolutely required (the trending hashtags on Twitter are the safest bet). If not, skipping them is a smart idea.
Myth #9. You don’t have enough content to justify having a social media presence
The truth about social media is that it travels at breakneck speed. What is posted today may be forgotten about tomorrow. “I don’t have enough stuff to post,” it’s tempting to think of this as a problem. However, you could simply reuse or re-share fantastic material on a regular basis.
If your content is about an evergreen topic, it will almost always be valuable, even if you repurpose it later. This isn’t to say you should share the same link and post remark every day, but if a few weeks pass and you want to re-promote something, go for it. Simply do your dedicated followers a favor and provide a fresh fascinating piece of information in your post.
Myth #10. If you’re absent for a while, it won’t matter
Consistency always wins over frequency. Businesses who publish even a few times a month, but do so on a consistent basis, will establish a larger, more devoted following than those that attempt to do too much, become busy, and then stop posting for many months. Determine a reasonable, achievable frequency for your posts – one that you can commit to week after week. Then follow through on it.
Lastly, now that you’ve learnt about the myths surrounding social media. As a result, it is necessary to debunk them and harness the potential of the platform to bring success to your company. This will undoubtedly assist you in taking full advantage of your channel.
At Egniol, we offer complete consultancy and services to help you with digital marketing and social media trends to help you promote your brand with SMM, Content Marketing, Website Development and Branding. We weave personalized methods while addressing and emphasizing business-specific goals. And while you’re at it, check out our social media profiles: Facebook, Twitter, LinkedIn, and Instagram.