Designing a brochure is simple. But an effective brochure for your business can educate, convince, and motivate consumers. It contains information about a company, an event, a campaign, a product or service. A powerful brochure clearly communicates your company’s mission and what you can achieve for your consumers.
Some may think a effective brochure for your business is outdated, especially now that everything appears to be digital. But that’s not the case. A well-designed effective brochure for your business can be an effective lead-generation marketing tool. It will inform them what makes you unique.
Here are some guidelines to design an effective Brochure for your Business
- Business Objective Analysis
It is critical that you understand the purpose of your design in order for it to be effective. The brochure’s purpose will point you in the right direction. Is it for a benefit concert? Is it a competition? A marketing tool? Is it a gathering?
Gather as much information about the brochure purpose as possible so that you can properly choose a design for it. It is essential to understand that this is a communication design. Everything you include in your brochure is a direct communication with your target audience.
- Identify your target market
Whether you segment your market by age, buying cycle, income, location, or lifestyle preferences, the messaging and imagery in your brochure should be tailored to a specific customer segment. User personas will guide your positioning and messaging in this situation.
If you think you might want to reach more than one customer group, don’t be afraid. Our brochure service makes it simple to repurpose design over and over. To begin, concentrate on a single target market.
- Know your brochure folds
A brochure’s numerous folds are one of its distinguishing features. These folds, in fact, govern how your product and service information is presented to your recipient.
Choosing the best fold is difficult. You want the fold to complement the type of content, as well as how your intended recipients read it. Things like product features or a series of steps would be better served by a brochure that folds open to show each step one by one.
- Practice font restraints
Fonts influence the readability of your text, the tone of your brochure, and its visual appeal. It’s easy to go overboard with the font or fonts you want to use when designing for a project. While seeing a brochure in multiple fonts can be amusing, it can also be discouraging for others, particularly potential customers.
Use restraint when deciding on a font or fonts to use. If your company already has a signature font, use that as a starting point. You can use that font throughout the brochure or add one or two more to spice it up.
- Know your paper stock and coating
Consider the paper stock on which your brochure will be printed, as well as the coating options. Most customers’ perceptions of your company can be influenced by the paper stock and coating you use. A thicker paper stock brochure with a glossy or matte coating will be perceived as more upscale than one with a thinner stock.
Durability is also affected by the paper stock and coating you use. Heavier stock tends to last longer than lighter stock. Coating can protect your brochure from smudging and abrasions. It will also increase the vibrancy of your colors. These options can literally make your brochures shine.
- Use high resolution photos
It is now a crime to use blurry, jagged, low-resolution photos when there are so many high-quality images available on the internet. Image quality is critical for effective brochure design. If you’re going to use stock photos, try to find ones that don’t appear to be stock photos. Using corporate images with one person in the foreground staring directly at the camera is laughable nowadays and may have a negative impact on your brand’s image if used.
- Include a call-to-action
The call-to-action is arguably the most important section of effective brochure for your business. Whether it is to purchase your products, visit your website, or take advantage of your discounts, it is critical that you always include a statement that will direct your customers back to you.
To make it stand out, we recommend using visual cues such as a larger font or more white space around it. Include a reader incentive to improve response to your call-to-action statements. Coupons or special promotions will entice your customers to take action after reading your brochure. Make it clear what you expect from your recipients.
Attempt to create a design that will last for a long time. This includes using high-quality paper, selecting appropriate fonts and colors, and including valuable content. There should be something in the design that can increase its value and make it worthwhile to keep.
Creating an effective brochure for your business can lead to growth and scalability. At Egniol, we provide comprehensive assistance in leveraging and scaling your existing business or startup. We can assist you in creating the most effective brochure for your business, as well as provide other services such as branding, logo design, social media marketing, and website development, among others.