The “Google It” Business
“Just Google it” – An overused sentence these days. This sentence is an automated response to any basic (or even difficult) question being asked to us. Google has answers for everything, be it a complex science question or you looking for the best deals to buy shoes. It has made everything accessible. The world is coming closer and closer every day. Everything is available at your fingertips, even global brands from far-off countries.
All this is made possible only because of the online advertising platform curated by Google for any and every product and service out there. It’s a huge marketplace where buyers and sellers from all over the world interact with each other to engage in buying and selling. Now, you can understand the impact that Google has on the global market and economy. Hence, It is all the more important for your brand or business to have a digital presence in order to stay relevant and competent in today’s market. Advertising your product and services on the Google platform is the need of the hour.
What is Google Ads?
Google Ads services is a Pay-Per-Click (PPC) platform out of the many services that Google provides. It is a medium to advertise your products and services of your business on Google. Your products and services will be advertised on the Google search engine and Youtube as well. We all know how widely these search engines are used for any and all our needs. It is basically providing an advertising service for businesses that wish to put up advertisements on its search engine results page (SERP) and its other ad networks.
Google Ads acts as a foot in the door for any brand that is trying to be discovered and found out by the customers during their organic search process. This also improves the brand recall value and brand association with a certain type of goods or services. There are various types of Google Ads that a business can make use of.
Types of Google Ads
Google offers advertising services in various formats. You should choose which format suits the best for your business. You should know the end goal before choosing one specific type. What action do you want your audience to take after watching your advertisement? On the basis of that, you need to decide which format is apt for your purpose.
- Search Ad Campaign – Text advertisements on the search results.
- Display Ad campaign – Image advertisements displayed on websites.
- Video Ad Campaign – Video advertisements running on Youtube.
- App Ad Campaign – Promoting your app on a number of channels like Search, Play, Youtube, Discover, and other 3 million sites and apps.
- Local Ad Campaign – Promoting your store and venue location on many channels.
- Smart Ad Campaign – To automate your advertising campaign.
Benefits of Google Ads
The main objective of Google Ads is to grow your business online. There are several benefits of utilising Google Ads Services for your business. Here are some of the reasons why a business should use Google Ads Services :
- To achieve sales through better conversions
- Create brand awareness
- Test a new business model
- Data collection of visitors
- Be relevant to be competent in the market
- Targeting the right audience
- Remarketing your business
- Tracking the conversions and keeping a better eye on them
- Utilising the benefit of SEO through content marketing
- Quicker results and higher returns
- Measuring growth and analysis is a lot easier
How Google Ads Work?
As per the Pay-Per-Click (PPC) model, the businesses have to bid for their targeted words because several others are targeting the same word. Your bids are the maximum amount you are willing to pay for that advertisement. There are many other technicalities involved in the process.
Tools like Google Ads Keyword Planner are used to research keywords and discover new keywords while tools like Google Ads Manager are used to increase the effectiveness and get higher returns. By the way, here’s a hack for all the new Google ads users – Do you know how to get Google Ads Rs. 20,000 credit ? You just need to sign in to Google Ads! A new account on Google Ads gets a Google Ads Rs. 20,000 credit coupon for just signing in.
You Need A Google Ads Services Agency
If you are a business owner who is looking for Google Ads Services then we recommend you, let the Google Ads experts do this job for you. Hire the best Google Ads Services in India to get the Google Ads specialist to work for your brand.
Some things are better left to professionals, you can take a pill or two for fever but you have to go to the surgeon for major operations. Hence, connect with Egniol. We provide arange of digital marketing services. From creating your digital presence to marketing your products online, we provide everything. Contact Egniol Services for all your digital marketing needs. Be it Google Ads Services or anything else, we are just a call away.