Startup Business Strategy - By Egniol

Startup Business Strategy

Numerous entrepreneurs still overlook the significance of a business plan. In competitive era, a lack of plan and innovations will surely pave the way to disappointment. Rather than diving in without any concrete strategy, a plan provides a foundation for sustainable business growth.

A excellent business plan will accompany you through each stage of the startup and management of your company. Your business plan will serve as a road map for how to establish, run, and grow your new company. It’s a technique of thinking about the fundamentals of your business.

Plan Executive Summary

The first stage of startup includes – Assessing your readiness, deciding on a business structure, conducting request exploration, and developing a business plan are all way in the process. Compactly describe your company and why it’ll be successful. Include your charge statement, your product or service, and introductory information about your company’s leadership platoon, workers, and location. However, you should also contain financial information and significant growth objects, if you intend to seek backing.

Then are the key factors of a planning summary:

  • Business Model – What’s your product or service? How will you make a plutocrat?
  • Target Market – Who’ll profit from this product or service?
  • Business Opportunity – Why do consumers need your product or service?
  • Marketing Strategy – How will these consumers learn further about your product or service?
  • Competition – What other companies are contending for request share?
  • Pretensions – How will your incipiency transfigure the business with this product or service?
Targeted Market

Understand your target market by defining the audience for whom your specific products or services are designed. You can construct detailed buyer personas that help you upgrade your marketing tactics by doing in-depth data analysis and evaluation of your prospective clients.

Consider the following factors when segmenting your audience:

  • Demographics – What age group? What gender?
  • Geographic – In what country or city do your prospects live?
  • Actions – What websites/ blogs/ news sources do they use?
  • What are their purchasing habits?
Competitor Analysis/ Study

Learn as much as you can about your competitors; this will be critical in your marketing and sales strategy. It can assist you in identifying the key differences between your firm and the competition such as:

  • Why should people buy my product or use my service?
  • How can I improve on the market’s existing solutions?
  • Why aren’t people already buying the things on the market?

By considering current trends or defects in existing products, you can uncover areas for innovation that will allow your company to interact with customers on a deeper level.

Service or product line

Describe the product or service you provide. Describe how it improves your consumers and the product lifecycle. Emphasize the connection between what you are offering and what people require so that you can demonstrate that people are ready and eager to pay for your product or service. Share your intellectual property plans, such as copyright or patent filings.

Management & Operational Structure

Human capital is an essential component of any business. This stage of the startup business plan template dives into the individuals who comprise your company. You must showcase the capabilities and experience of your current team, as prospective partners will invest in the team as much as the business idea.

Marketing and Sales plan

At this stage start planning the marketing strategies to target your customers. In this section, you must detail how you will acquire leads and customers. At the base level, you should do the following:

  • Launch a company website (social media presence)
  • Develop a strategy to get organic traffic (i.e., visitors from search engines like Google)
  • Consult with the companies offering digital marketing strategies for immediate online exposure and sales
  • Develop channel partnerships
  • Think about ways to gain customers’ attention and showcase your product/services in front of them.

Have a complete report and a clear understanding of your company’s operational plan. Any firm, whether it is a manufacturer, trader, supplier, or service provider, requires a set of reliable vendors and suppliers. Any excellent business plan must include relevant facts about your company’s goals, as well as plans such as:

  • What can you do to manage your firm efficiently?
  • How should day-to-day operations and tasks be handled?
  • What are your business hours?
  • How will your operations ensure that your clients have a positive experience?
Finance Management 

If you don’t have any balance sheets, cash flow reports, or even a continuous stream of income to base your estimate on, it might be daunting for many new entrepreneurs. In conclusion, knowing how much money you’ll need to start and run your business is crucial. 

When it comes to financial matters, your business plan should include details about:

  • Revenue streams – how will the company generate income?
  • What are fixed and variable costs for running a business?
  • Work out the expected profitability of the company?
  • How to keep the fixed cost under control?
  • Financial milestones – Detail your expansion strategy by considering future hires or store openings that will impact the books.
Legalities & Compliances

Startup legalities involve getting timely registration of GST, Trademarking of the brand, MSME certificate, copyrighting of content, timely ROC filings, and timely accounting process. For Startups and SMEs drafting legally viable business agreements and contracts is a top priority.

Egniol Services helps you with all of the above legalities. With our experience, you have one less thing to worry about. Allow us to handle all the legal and marketing aspects of your business so you can focus on innovation.   

Digital Marketing For the Digital Age - Egniol

Marketing For the Digital Age

At Egniol, we talk a lot about digital marketing as a powerful tool for attracting, engaging, and delighting online visitors. However, we continue to receive a large number of questions concerning digital marketing from people all around the world. As a result, we decided to respond to them. At this point in time, digital is at the heart of everything in marketing – it’s gone from being “one of the effects marketing does” to being “THE thing that marketing does”.

All marketing methods that employ an electronic device or the internet are classified as digital marketing. Digital channels such as hunt machines, websites, social media, dispatch, and mobile apps all have an impact on businesses.

That is the official explanation.
However, digital marketing is simply marketing.

It allows you to reach a bigger audience than you could with traditional methods, as well as target the prospects most likely to buy your product or service. It’s also often less expensive than traditional advertising and allows you to track success throughout the day and pivot as needed.
It is no surprise that moment’s consumers are online hanging out on social media, staying streamlined on news spots and blogs, and searching online when they’ve got a need.

That is why, for greater marketing results, you must be online as well – capturing people’s attention, evoking interest in your products and services, and generating sales through online channels. Assume, for example, that Google marketing perceptive determined that 48 percent of consumers begin their research on search engines, 33 percent visit brand websites, and 26 percent do their searches using mobile devices.

By using an omnichannel strategy, marketers may gain vital knowledge into target followership movements while also opening the door to new kinds of client engagement. Employee retention should also improve, according to companies.

Traditional marketing was time-consuming, difficult to track, and costly. This is why digital marketing has changed the game altogether. To begin with, online marketing is simpler. It gives you with a variety of options for communicating with people. The road from outsider to buyer is shortened with digital marketing, and each client’s lifetime value is increased. It covers a large network of digital touchpoints with which clients interact on a regular basis, and in order to use these channels effectively, one must first understand them.

Content marketing

It is a marketing strategy used to attract, engage, and retain followership by creating and participating in applicable papers, vids, podcasts, and other media. This approach establishes moxie, promotes brand mindfulness, and keeps your business top of mind when it’s time to buy what you vend. Content is king when it comes to creating quality leads and promotions, which sustains healthy growth.

Social media marketing

It is the use of social media to seek a company’s products or services. Companies can use social media marketing to communicate with guests and attract new audiences while promoting their culture, charge, or tone. A means to communicate with guests and locate certain implicit consumers. It helps brands communicate in a casual and conversational manner. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the major social media sites.


Your website is the primary point of contact for a successful digital marketing strategy since it directs callers to your website, which should efficiently convert callers. Both your online and offline selling sweats will nearly clearly drive business to your website. Whether it’s to learn further about your services and goods, to arrange or buy them, or to gain contact information.

Importance if Digital Marketing: 

Digital marketing is generally less expensive and offers more opportunities to maximize your budget. Any business in any field can benefit from from it. Whatever your business sells, digital marketing requires creating buyer personas to understand your target demographic and creating valuable online content. That is not to argue that every association should apply a digital marketing plan in the same way.

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital advertisement strategy. Consumers now expect and count on digital content and marketing to learn about brands. And to be competitive as a business owner, you will need to embrace some aspects of digital marketing.

Because it has so many alternatives and ideas; you can get creative and test out different marketing strategies on a budget. It also allows you to track campaign progress and ROI more efficiently than traditional marketing methods.


Internet advertising is far more sophisticated than the channels themselves, allowing marketers to seamlessly insert their brands. To fully harness the potential of marketing, marketers must delve into the present’s big and sophisticated cross-channel universe. Engaging visitors digitally increases brand awareness. It establishes you as a recognized leader, and positions your firm at the ready to buy stage.

Digital marketing hasn’t just changed marketing. It’s improved!

How Start-up India Seed Fund Scheme is a Game Changer - By Egniol

How Start-up India Seed Fund Scheme is a Game Changer


The word “startup” means a business in its initial phase of activities. Startups are established by at least one entrepreneur who wants to produce a product or provide a service for which he/she believes there is demand in the market. These organizations more often than usual start with significant expenses and restricted income, which is the reason they search for capital from various resources.

But the major problem incurred by such startups while attempting to procure capital is that they are so new and fresh that they have no credibility such as proof of concept or an asset base, based on which banks or other non-banking financial institutions can give out loans or contribute capital in other ways.

The Indian Start-Ups have been fairing extremely well in the current business ecosystem of the country and the world in general. In just a few years, India has managed to make it to the list of top 3 countries after the USA and China, with the most flourishing startup environment and it seems to show no signs of slowing down.

In a country as big as ours with the second-highest population in the world, Startups have provided a great opportunity to multiple people who have business acumen but have not been able to fit themselves in the conventional working system of the country. Start-ups allow people to be their bosses and enjoy the autonomy that comes with owning one’s own business without much interference from outside.


Tracking the growth rate of Startups in India and realizing all are the obstacles involved in setting up a successful start-up, the Indian Government has taken various steps to help foster an ecosystem that encourages more and more entrepreneurs to work on their startups.

During the event of the Start-Up India International summit on 16th January 2016, Mr Narendra Modi, honourable Prime Minister announced the launch of ‘STARTUP INDIA’ under the Department for Promotion of Industry and Internal Trade (DPIIT). Under the seed funding scheme of the initiative, capital will be provided to startups for various activities such as:

  • Proof of concept
  • Prototype development
  • Market entry
  • Commercialization

This would empower these startups to graduate to a level where they will be able to raise capital through private supporters or investors or look for credits from business banks or monetary organizations.

The government has allocated a budget of Rs. 945 crore for this scheme which will be used to provide up to Rs. 50,00,000 to each startup via incubators.

So, the government will avail the funds to incubators which in turn will further provide the same to startups and their entrepreneurs. With the use of such funds provided under the scheme, the startups will be able to meet the basic requirements necessary to start a successful business for eg. proof of concept, prototype development, market entry and commercialization.

Once the government has provided sufficient funding to the start-up, the business will be able to function much more smoothly and have a much higher success rate as compared to 2016 when no such provision was available to aspiring entrepreneurs.


Incubators are organizations that are tasked to promote creativity and encourage entrepreneurship amongst the citizens of the country. They provide capital in the form of both funds and infrastructure to startups to help them in various initiation activities of a business. These Incubators get incentivized by the government and they, in turn, assist entrepreneurs in the form of funds and infrastructure.

Under the Start-Up India Seed Fund Scheme, 2021 the incubators can register themselves through the official portal and once verified and approved by the government, they will be provided with seed funding. Then start-ups will reach out to such incubators and seek funding from them.

In case of a start-up want to apply for such funding directly, they can do the same via the official portal and once registered, they can choose from various official incubators and pick the one which suits them the best.

This way, not only are startups provided with funding but they are also given enough autonomy and flexibility to decide things at their convenience.


The goal of this area freethinker plot is to give monetary help to the beginning phases of startups. A significant challenge faced by startups is sourcing seed funding in the beginning phases of the business. Numerous startups with inventive business thoughts come up short on the monetary means even to test the reasonability of their product or services, foster models or lead item preliminaries. Private backers and funding reserves normally face the challenge of putting resources into a startup solely after confirmation of the common sense of thought and banks require security such as a strong asset base for credits. The Start-Up India Seed Funding Scheme expects to conquer capital insufficiency and give funding for confirmation of the idea, model turn of events, product trials, market passage and commercialization to chosen startups through Incubators across India.

This scheme will especially help Startups in smaller towns with lesser financial assistance options to receive funding directly from the government without having to go through the hassle of finding private investors, especially when the start-up is in its initiation stage and investors and lenders have their reservations about such investments.

This plan is worked by the public authority not simply to advance the new age of businesspeople, yet in addition to making a powerful startup ecosystem that will produce business, especially in more modest towns. The seed funding is most likely going to help startups in areas that have gotten less assistance from venture financing than those, for example, online business, food tech, travel and education. The plan will advance virtual hatching for startups by setting up an internet-based system. This will empower the plan to have a more extensive reach, and permit it to adapt to the continuous pandemic circumstance. Simultaneously, the intricate qualification models and administrative cycles might make the execution of the planned testing.


The size of the Startup market share of India in 2021 has almost doubled in the past year since 2020 and currently stands at $1.2 billion and the government has taken up various initiatives to encourage more entrepreneurs to float their own business as per the demands of the customers. From small home-based businesses involved in making resin jewellery to more formally organized businesses with a wide circuit of functioning, the Startup India Seed Fund Scheme will benefit all and provide a more lucrative operational environment that will help Startups establish and flourish.

Apart from Startup India, the government has launched initiatives to nurture the potential of Startups in our country. A few of these programs are:

  • Make in India initiative: To utilize the potential of our population and production capacity
  • Startup Innovation challenge: It is an incredible open door for any startup to use their systems administration and raise money endeavours.
  • Ranking of states on support to Startup ecosystem: It is a developed assessment apparatus expected to reinforce the help of States and UTs to comprehensively fabricate their startup environments.
  • Shanghai Cooperation Organization: Startup Forum was dispatched in October 2020 to create and further develop startup biological systems on the whole.
  • Prarambh: The ‘Prarambh’ Summit aims to provide a platform for startups and young minds from around the world to come with new ideas, innovations and inventions.

With all these initiatives in place, this is the best time for any entrepreneur in India to invest their time, talent and resources into their Startup businesses. The government’s constant endeavour for the past few years has been to look inwards into the Indian market and focus on ways to promote more and more Indians to produce goods and services in the country itself rather than importing such things from other countries.

Therefore, The Startup India Seed Fund Scheme will help startups overcome to the problem of initial funding of their businesses to indulge in activities like Prototype development, entering the market, marketing the business and commercialisation of their ideas.


Why is Digital Marketing Important for a Start-up?

Success is never certain when it comes to a start-up business. Marking a presence in the mind of the audience/customers and a market is an important tool for survival for any business. How would one know about your business? 

The first thing in the morning or the last thing at night we check is our Instagram, Facebook and other Social Platforms. The importance of social media cannot be eliminated when it comes to building a brand.

What’s more creative than creating an image for a brand in the mind of your audience? 

Digital marketing covers almost every aspect of the promotional needs of a business. Digital marketing can often be done at a much lower cost than traditional marketing. While print and television advertisements can cost thousands of dollars, an online advertisement may only cost a few hundred dollars. Also, a blog can reach thousands of readers for the cost of creating articles and paying for a server. Digital marketing allows start-ups to reach new clients and develop relationships at a fraction of the cost of traditional marketing.

Following are some of the explanations for why a start-up needs digital marketing-

Setting Target Audience 

By connecting with individuals carefully via a digital platform, you can begin and anticipate what precisely they are searching for. What are they looking for? What arrangements would you be able to offer? Rather than speculating, advanced showcasing gives you instruments and strategies for discovering who your genuine clients are. Along these lines, you begin constructing a relationship with your shoppers. They start to believe you are like an accomplice.

Using correct hashtags can help your content to reach your target audience. Compared to advertising on TV, radio, and various other platforms, digital marketing costs less and impacts a large number of audiences at the same time. Using digital marketing to promote your small business will help you have a much better business success chance.

Maintain Company’s Identity and Reputation 

Periodic updates on social platforms help to increase reach and engagement on the post. It helps the company to promote any new product, feature or service easily to the audience. The customer will remember what they see and learn about your company through the post when they see regular updates on the digital platforms. 

Get an impressive return on your investment (ROI)

Online marketing strategies have an awesome return on investment (ROI). It is very cost-effective to use online marketing methods. This leaves room for a great ROI because you don’t have to spend much money to run a campaign. It doesn’t cost much to run a PPC campaign or social media ad campaign, compared to some traditional methods, which allows your business to have an opportunity to grow.

Drives more Sales 

The primary objective of businesses, including start-ups, is to make high marketing projections. Whatever business you do, such as selling items or offering types of assistance, get where the crowd is keen on your offers? 

Making a higher sale creates income and benefits, which is preferably significant for business achievement on the lookout. Without digital marketing, you have almost no opportunity to draw in clients to your business or urge them to purchase from you. 

A digital marketing campaign promotes your product or service and presents them before your crowd, and that will be generally interesting to them. You can tell and feature your product and service have genuine worth and advantages to the most extreme number of individuals utilizing digital marketing. In addition, you can extend your span to different media channels, like online media, email, direct publicizing, and that’s only the tip of the iceberg, to guarantee your messages are generally welcomed by your whole crowd.

Use Metrics to Drive Success 

More customers are utilizing cell phones to get on the web and look into items. As a result of the inescapable admittance to conventional PCs and cell phones, online marketing is quite possibly the most proficient method of advertising to the consumer. Likewise, it offers ongoing measurements for the start-up to check the accomplishment of its mission. Rather than attempting to figure the number of newspaper readers who took a gander at a print promotion, the start-up quickly figures out the number of viewers to their advertisement and can strategies accordingly.  

Start-ups with the help of digital marketing can alter their advertising way to deal with explicit areas and socioeconomics. These modern apparatuses permit advanced advertisers to look into the client’s purchasing conduct and distinguish new opportunities. Additionally, digital marketing makes it simpler to find which contributions are helpful and which items ought to be made to coordinate with the customer’s requirements.

With the above information, you can see that there are multiple reasons which prove to us why digital marketing is important for Start-ups. Well, setting up a start-up is not as easy as it seems. But the unique digital marketing strategies will surely help. Contact us today to learn and strategies your digital marketing. 

Why does a Startup need Business Consultancy? - By Egniol

Why does a Startup need Business Consultancy?

A startup business consultant helps you simplify the dynamic and uncertain business environment that your startup will be hitting soon. Starting up a business brings along a lot of hard work and hassle for entrepreneurs. The business consultant makes it easy to research prevailing market conditions and also future uncertainties.

Let it be a human or a company, we all need a mentor at a point in time to regulate our growth by providing the right guidance. A business consultant is like a mentor for fresh business startups. They can provide adept suggestions to overcome business challenges and even bottlenecks.

Reasons why you need a business consultancy for your startup

 Expertise knowledge


A startup consultant helps with the optimum knowledge and right knowledge for a business which may be beyond the understanding of the business owner. The startup consultant has handled a lot of business and knows all possible opportunities and threats in better terms. The growth of a business comprises numerous tasks and processes all aiming at developing and grabbing opportunities in the market. A startup consultant can help you to identify such opportunities for the business.

 Creates a path


Where does your business stand today on the growth chart? Are you able to meet ends for the targets you have designed for your business? The startup consultant will take care of all arising questions and problems for your business. They will help the business with a road map and a clear idea of possible implementations at the required time. Strategizing is the key for any business, but it’s especially crucial for startups. Clients partner with experienced consultants to plan critical steps for their startup business. Most startups have a great idea but no clear path to achieve it. The consultant has got the business covered for such requirements.

Guide the financials


Most startups fail due to limited funds available to them. The startup owner has to scratch their head when the idea is just unique but facing scarcity of funds to implement it. The consultancy will guide all available funding sources; let it be private or government. The government of India has also introduced many schemes and loans for startups. The business consultant will help you with the best available scheme for your idea. The consultant will also help you with the required documents to apply for the same.


 Identifies problems and give unbiased feedback

It gets tough for a startup to examine all the factors of uncertain market conditions. Most startup starts working with a small group of people and at times fails to recognize the right decision for the required point of time. It is always about making the right move at the right time. 

A startup is a fresh entry into the market and might not get a clear idea of when and how to put a step forward. This is why receiving real-time honest and unbiased feedback from someone can be immensely helpful to the startup. That’s why startup consultants can provide a much needed external outlook to the practices and core model of the business.

Enlighten with all required documentation

The consultancy will be transparent with each need of your business. They will guide with the legal formalities and beneficial certificates that will help the business to adapt to ongoing business trends. A startup might not know about the existing certificates, platforms and loans by the government. The consultant will hold your hand to cross all such requirements.

Egniol realizes the importance of your business idea and welcomes you to fulfil your startup dream. Our team looks forward to revolutionizing the Indian startup space and take them to greater heights. We aid your business to get the government recognized and avail of various benefits under the Startup India Scheme by the Indian Government. We also provide legal services to facilitate certifications like Intellectual Property Rights (Trademarks & Patents), ISO certificates, IEC certificates that will strengthen your market presence. 

Our consultancy aims to bring out the best in your business. Contact us today to learn more.
Why do Startups Fail? - By Egniol

Why do Startups Fail?

The dynamic nature of market needs leads to many ups and downs in the functioning of the business. Today, there are a large number of startup businesses that are launching IPOs and joining the Unicorn club, but we are always mocked with the question ‘Why do startups fail?’. Well don’t worry, we’ve got your back. The market keeps on changing whether in terms of technological improvement, shifts in consumer preferences or entry of new competition in the market or external factors such as political or environmental reasons. The business has to adapt itself to such conditions to survive and grow.

A major reason why start-up companies fail is that they run into the problem of there being little or no market for the product that they have built.

Following are some of the reasons to understand why start-ups fail.

 No Demand


The top reason for Start-up failure is they make products/services that the market simply doesn’t need. At times, the entrepreneur gets sure about his product that he does everything possible, starting from building a website, promotions, etc. But he fails to do the market research. There is no heightening value proposition of the product that will attract customers. Or on the other hand, the world simply didn’t require what they were putting out there.

Lack of market research and adaptation for trending technological advancement results in failure of the products.

Hence, do all the market research before starting your start-up to avoid negative falls.

Running out of capital needs

When the business run out of cash, it obliviously fails. Even well-doing companies face the trouble of deficient cash flow. For example, as the business grows it needs more funds. Unavailability of the same in near future can lead to start-up failure.

The government helps the start-ups by providing funds through Government start-up fund schemes to help potential businesses to stand strong in the market.

Poor Management

Human resources are one important factor for any company. The poor team are frequently frail on the procedure, fabricating a product/service that nobody needs to purchase as they neglected to accomplish sufficient work on market research and putting innovations. This can bring through to inadequately thoroughly examined to-advertise systems. They are normally poor at execution, which prompts issues with the product not getting advertised accurately.

A good team will be good enough to avoid mistakes and even if they do, they reconcile it in no more time.

Poor Quality

It is very important to make a product that satisfies customer needs and has some kind of innovation that will attract people. Be precise about the Unique selling proportion for your product to stand highlighted in the market.

For example, the rivalry stories of Apple and Samsung. But due to the USP of Apple about its safety features, it is preferred and liked more in the market and is sold at high prices too.

High Production Cost

Customers look for quality products/services at a reasonable price. If you target just on maximizing profit by charging it from your product without having space for uniqueness in your product, you will lose on your target buyers. Unfortunately, start-ups at times fail to balance the cost of production and the cost of selling and hence result in complete failure.

Inadequate Marketing

What’s a product or service without its promotion?

Logically, nothing.

No matter how great the product/service is, it has to reach its end-user. Poor marketing leads to wastage of business capital investment and also time. It is not necessary to have a professional PR team at the starting of your start-up. One need to take all the promotional techniques to mark their presence in the mind of people.

The first impression is the last doesn’t work in the dynamic business market conditions. The business needs to keep on updating its standards and marketing to attract customers. Know the customer, study their needs and lifestyle and segment the promote the product accordingly.

Lack Of Desire to Succeed

One good reason for a failing start-up is the inconsistency of the efforts into the start-up. It is easy to have motivation in the starting of the business, and do all the functions with at most zeal. But as the time goes up, the entrepreneur loses his charm to hustle hard for its venture. The emotions like hard work, persistence and patience have to be cultivated to take any business on the ladder of success.

Don’t let any such reasons to be a hurdle in your Start-up. Research the prevailing market conditions and strategies the business in a way that it gives long term advantages. For any assistance, reach us at 

movies for Entrepreneurial Mind - By Egniol

Must watch movies for your Entrepreneurial Mind 

Are you the one to switch yourself on movies and not books?

The fresh young blood in you giving you an adrenaline rush to start something innovative and unique!
At times, reading books get a bit boring no matter how knowledgeable and motivating it is. The combined impact of dialogues, images, music, location, sound, and special effect can ignite deep feelings and help a human capture more than he can while reading books. Yes, movies can help us to understand our lives and the surrounding better and introduces to the culture from around the world.

Here are some of the movies that will help you get motivation, business insights, and a broader perspective about entrepreneurship.

1. The Social Network

The story is about the founder of the social networking website, Facebook. It is a biopic of the CEO, Mark Zuckerberg. The journey of being the youngest billionaire is very beautifully explained in the movie. It is like a pop culture phenomenon of the new culture that is the social media culture. Apart from being a full-packed energetic and motivating entrepreneurship movie, it is also an entertainment film from a master storyteller Aaron Sorkin and director David Fincher.


2. Wall street

“Money never sleeps, pal.” Are the stocks stocking up in your head always? Then, Wall Street is a must-watch movie. Bud Fox (Charlie Sheen) is a stockbroker full of ambition, doing whatever he can to make his way to the top. The struggle, patience, knowledge, and grabbing the opportunity at the right time with an optimistic mindset are showcased well in the movie. It also highlights insider trading and the famous dialogue “The most valuable commodity I know of is information” is from wall street.



The movie revolves around the internet revolution. This was a great documentary, and from someone’s who started businesses and worked with others to start theirs. It is all the more interesting to watch them start their “dot com” from the ground up and learn from their mistakes. The plot consists of sensitive storytelling and helps to have a wider perspective building a site on the internet.


4. Thank you for Smoking

The grace of satire is supported by black comedy; nothing can be much better to excite your eyes and ignite the public relation interest in you. The movie gives an idea about how marketing and public relations content can generate various thoughts in the mind of the human. The dialogues and the comedy are something to continue holding that popcorn box for.


5. The Founder

The Founder tells the fascinating story of Ray Kroc, the pseudo father of McDonald’s. The ultimate package of nostalgic scenes yet modern summarizes the plot for the movie. The movie is full of information for business grad students.


6. Steve Jobs

The Apple fans out there would not like to miss an opportunity to watch Steve Jobs. The biopic explains how and when Apple started. The movie’s format regarding the setting is interesting and a creative idea considering who is being portrayed. It is surely motivating to learn the life sequels of Steve Jobs. The movie comes with exceptional dialogues and performance.


7. Pirates of Silicon Valley

The three in one movie is the story about computer giant, Microsoft and Apple have no better link than watching Pirates of Silicon Valley. An intriguing look at how the computer world got to be the way it is. It is an inspirational movie for start-ups and entrepreneurs. The actors who did the role of Steve Jobs, Bill Gates, and Steve Wozniak completely justify their roles.


8. The Wolf of Wall Street

“Without action, the best intentions in the world are nothing more than that: intentions.” The story of nothing to everything is The Wolf of Wall Street. The movie gives you a simple lesson about the world of stockbrokers along with Dicaprio’s sense of humor. The journey from an entry-level job to owning a firm lets the entrepreneur in you notice various ups and downs in the business world. Some of the best motivating dialogues come from The Wolf of Wall Street.


“The easiest way to make money is – create something of such value that everybody wants and go out and give and create value, the money comes automatically.” ― Jordan Belfort

Benefits to startup by the Government - By Egniol

Benefits to startup by the Government

India has the third-largest entrepreneurial ecosystem in the world. The year-on-year growth is expected to be stable at 12-15%. Indian start-ups have raised large amounts of capital from various domestic and international investors.  Compared to the previous year, the number of transactions worth more than $ 50 million has increased.

Apart from getting financial support for your start-up from the government, there are various other benefits once you enroll with government schemes.  

Existing entities can register as “Start-up” 

According to the law, an existing entity can register as a start-up company, as long as it meets the standards required for the start-up company. They will also be able to take advantage of the various intellectual property and tax benefits available to start-ups.

Reduction in Cost 

The government also presents lists of facilitators of patents and trademarks. They will offer incredible Intellectual Property Right Services along with rapid exam of patents at decrease charges. The government will endure all facilitator charges and the startup will bear the statutory charges only. They will revel in 80% discount in the fee of submitting patents.

Easy get entry to Funds 

A 10,000 crore rupees fund is set up with the aid of using authorities to offer a price range to the start-ups as project capital. The government is likewise giving assurance to the creditors to inspire banks and different monetary establishments for imparting project capital.

Tax relaxation for 3 years

Start-ups don’t have to pay income tax for 3 years if they get a certificate from Inter-Ministerial Board (IMB). Start-ups established between April 1, 2016, and March 31, 2021, are eligible to participate in the program. The 2021 budget has extended eligibility to March 31, 2022. Such start-up companies will be eligible for a 100% tax rebate on their income for 3 years within 7 years, provided that the annual turnover of any company does not exceed 25 million rupees per year. This will help start-up companies meet their working capital needs in the first few years of operation. 

Eligibility to apply for Government Tenders  

The start-ups are exempted from the “prior experience/turnover” criteria applicable for normal companies answering to government tenders. The start-ups hence get the opportunity to apply for the government tenders.

Shake hand with other like-minded Entrepreneurs 

The government proposes to hold two entrepreneurship events nationally and internationally each year to allow various stakeholders from start-ups to come together. This will provide tremendous networking opportunities. The government strongly encourages business creation. The benefits they enjoy are enormous, which is why more and more people are starting their businesses.

Post pandemic business opportunities - By Egniol

Post pandemic business opportunities

Every company in the world at the moment is facing tremendous ups and down due to the pandemic. The economy seems to collapse for many countries post-pandemic. The companies are facing the question of sustainability. The conventional strategic thinking might not help the companies to stand strong with the new normal market conditions. But, combining traditional business strategy with the help of social platforms will surely help.

The ultimate question after the pandemic conditions is how will a business make money?

People’s behaviour has changed towards the products and services. Hence, it is getting difficult to stand strong as before in the current marketplace. The government promotes start-ups and is providing crores of loans to the potential idea. 

We have listed few evergreen business start-up ideas that will gain a boom post-pandemic.

1. Virtual workout classes and personal training

Home workouts were gaining traction even before Covid-19. It’s been well established that, beyond its benefit to our physical health, exercise is also good for stress management and cognitive function. However, many people have struggled to make time, especially when having to factor in a work commute and professional, family, or social obligations.

The cost of gym or studio memberships has also been a common barrier to exercise. Virtual workout classes are time flexible too. Due to covid restrictions, there is a change in how people perceive things too. People prefer to stay at home and exercise until it is very obvious to move out. Home workout has become a new normal and is trending. If you are a workout freak too, here is an opportunity to start training from home.

2. Pet services

The pet industry is experiencing tremendous growth. Somehow, the pandemic has made people realised the importance of keeping a pet and also take care of the environment. At times, there are days when you have to travel for work and is not easy to carry your pet always with you. Hence, there is a rise in pet homes. If you are an animal lover and would like to shelter the pets, feed them and be there Nany then opening a pet shelter is a good idea.

The rising trend in maintaining the hygiene of pets is a new norm. Just like humans, animals have saloons too. Yet, another opportunity to play and pamper the pets. Pet parents feed their pets 8-10 treats a day and so the demand for their food rises. Opening a food shop for pets is a big thumbs up too.

3. Resume editing and consultancy

The need for consulting one’s resume is universally undervalued. The chances of losing on the job and getting your resume in the bin get high when you don’t research about the opportunity and design your resume accordingly. Certain standards have to be followed and yet eliminated. The resume has to be highly specific and informative. If you have sound knowledge about how the industry works and what they look for, then resume building, editing and consultancy can be your ball to the basket. Starting with an online platform can create a great difference too.

4. Graphic design and digital marketing

In the world of social media, graphic designs and digital marketing is pivotal need for any organisation. Updating pages, managing engagements, create content, etc. attract customers attention towards the product, service or brand.

What’s a brand without any identity?

From creating company logo to the outdoor hoardings, graphic covers all the marketing aspects for business promotion. Being a graphic designer brings you many benefits. It helps one to grow both personally and professionally while they build a portfolio of their work. Businesses are struggling to stand back firmly post-pandemic and hence the need for branding, advertising and promotion becomes very vital.

5. IT support

No business can survive without technology. Business don’t want to find themselves in a condition where their system is down, are disconnected from their customers or they are facing the threat of ransomware. Hence, IT has a really good scope in the market and will never fall apart. You can be business owners’ go-to for troubleshooting, advice on hardware and software issues, fixing bugs, or backing up data.

6. Online specialised consulting

The most valuable tool for any eCommerce platform is its live chat support. It is also known as conversational selling. Let you be in any profession; teacher, doctor, engineer, IT specialist, etc. one can simply start online consultations. As an online live chat specialist, you will answer questions and help customers solve problems in real-time through a text-based platform. The need for online consultations has taken rapid rise post-pandemic conditions and due to its convenient nature and efficiency, it is believed to flourish well.

Work from home start-up opportunities - By Egniol

Work from home start-up opportunities in 2021

Creations have no limit. Smart work from home opportunities and start-ups ideas will definitely add up while you carry out your ongoing business roles. Regardless of whether you need to liberate yourself from the personal and financial limitations of business or you simply need to enhance your compensation with some additional going through cash, working for yourself or starting and growing a business has never been simpler – and there will never be been a more noteworthy selection of jobs to browse. The pandemic has created many ups and downs in the business world and has also resulted in affecting the economy of the countries.

Here are some smart post pandemic works from home opportunities and start-up ideas that you can implement while you carry out your ongoing business roles.

Online Tutoring


 The pandemic has turned everything upside down when it comes to the education sector. The campus studies seem to be a myth to many students. Some has even graduated without been to their colleges. During such times, online tutoring has flourished and grown very well. One can simply start an online class and invite students to understand any concepts. Online tutoring has simultaneously saved many other resources like travelling to the institute, etc. It helps one to become an independent learner and puts you in charge of your learning process and is very time convenient too.

Yoga instructor

 Yoga is a known practise that reduces stress and anxiety and may enhance immunity. Starting an online yoga class will be a win-win opportunity to grab. Regular practice of yoga and meditation also helps to resolve breathing issues with the help of the benefits of pranayama, which prevents cardiovascular diseases. The government also provides platforms that promote Yoga. Register yourself as a yoga instructor and ensure the maintenance of both your health and wealth.

Web designer 

If you have sound knowledge for planningcreating and coding internet sites and web pages, many of which combine text with sounds, pictures, graphics and video clips then you can easily welcome freelancing work. The company’s focus on freelancing work is more nowadays than retaining with an agency when it comes to content creation and webpages. A web designer is responsible for creating the design and layout of a website or web pages. It can mean working on a brand-new website or updating an already existing site. All you need is skills and your device to execute your work.

Digital marketing

One cannot save themselves or escape from the growing world of the internet. Just think about a product and boom, it flashes on your social pages with various offers and discounts to attract you. The growing internet world calls for the digital stand of your product and services. If you are a social media enthusiast and can create innovative copies for a business then digital marketing is your cup of tea. Digital marketing is indeed a smart work from home opportunity.

Home décor and crafts


Home décor layout has as of late acquired significance in the worldwide market and the homemakers are learning different manners by which they can keep their home looking splendid, aesthetic and calm. If the artistic soul in you enjoys crafting home décor items like posters, paintings, wall hangings, etc. then you can turn your hobby into your passion and introduce a home décor brand. All you need to invest in the raw materials and constructive time while you are at your home.

 Dance studio 


The beats making you groove your fingers and ultimately gets you dancing? Why can’t make it your profession and start your dance studio? Television dance reality shows have ignited the dance talent in people and are cherished well. One can also conduct dance classes from their home and online platforms.



The pandemic has made everyone a home baker. The lockdown started with the Dalgona coffee trend and took shape into homemade slices of bread, crafted cakes and more. Bakery is considered as an essential need and hence has a wide scope of growth. All you need to take care of is the quality product delivered on time. If you have patience for baking and an artistic mind to decorate the same, the bakery is for you. The government also provides various subsidies for the potential start-up.

App development 


According to the U.S. Bureau of Labour Statistics, “employment of web developers is projected to grow 13 per cent from 2018 to 2028, much faster than the average for all occupations,” adding that their demand “will be driven by the growing popularity of mobile devices and eCommerce.” There are various platforms for kids too that allow learning coding at a tender age. This itself explains the significance of app development for the near future.

Home food delivery


There are many meals delivery services today that cater to specific customer needs. One can easily start preparing packaged food at home and deliver it to nearby areas. The bachelors, students and the migrated individuals are the target customers and look for fresh home-made taste. There is no such investment as building up a restaurant and managing the staff. One can easily cater from their home in form of packed food boxes or tiffin.

The government of India is supporting the start-ups to grow and flourish by providing financial aids. Learn more.