A Complete Guide On Startup Funding And Its Stages

A Complete Guide On Startup Funding And Its Stages

What is a Startup?

Innovative ideas give you the wings to fly and reach heights. Who’d know this better than the entrepreneurs of India? They are striving ahead with the motive of making India Atma Nirbhar. Self reliance will open a door to a successful Indian economy and entrepreneurship is the only key to that door.

Today, MSME is one of the most promising sectors of the Indian economy. But what exactly does a startup mean and what does an entrepreneur actually do? A startup is pretty much a self-explanatory term. It means to start your own business or venture with your own unique and innovative idea. The individual with a knack of innovative ideas who wants to turn those ideas into a business venture and commercialise them is known as an entrepreneur. Moreover, entrepreneurship is full of challenges. Ideally, an entrepreneur is the one who fights back the challenges and efficiently solves the problems in the way.

A startup in its initial stages faces numerous challenges. The biggest challenge being the fund raising. The entrepreneurs usually lack the financial resources and are required to fetch it from the sources. A startup needs financial assistance from the very first step. Be it developing the prototype or building the proof of concept, everything requires finances which the entrepreneurs don’t have yet.

What Is Startup Funding?

Lack of capital and a potent business model is the fundamental nature of the startup. A startup, irrespective of its size or niche, requires funding assistance. Funding is the crucial part of turning innovative ideas into reality. A startup venture requires funding assistance to keep functioning at every stage. An idea needs proper execution to turn into a successful startup venture. Executing a plan asks for ample resources which the startup lacks. Then what does it do to meet its financial needs?

That’s when the startup funding comes into the scene. Startup funding is when the financial assistance is provided through external sources to the startups. The sources of such funding can be anywhere between a bank loan to a Venture Capitalist. There are various stages of the startup funding process that a startup goes through in order to avail the funds. Raising funds is not an easy task and “How to startup funding?” is one of the most difficult questions faced by entrepreneurs. There are various stages of startup funding:

  • Pre-Seed Funding/
  • Bootstrapping
  • Seed Funding
  • Series A/ Venture
  • Capital
  • Series B
  • Series C
  • Series D
  • IPO

Startup Funding Stages Explained

There are various types of startup funding as mentioned before. Going through various stages of funding is how the startups can avail different types of startup funding. If you are a budding entrepreneur who is yet to enter the market, hold on. Here we are going to explain the various startup funding stages in brief for you.

Pre-Seed Funding: Pre-Seed funding is the initial stage of funding when the startups require the capital to begin product development. Here, the equities are exchanged for product development. This stage of funding is aimed to help the budding entrepreneurs and mostly the investors here are the close friends and families of the entrepreneurs.

Seed Funding: Seed Funding is when the angel investors engage with the startup businesses during their early stages. This can be either during the formation stage or later on. The product development process must be completed during this stage.This round of funding is aimed to prove that the product is market-fit and ready to roll out.

Series A/ Venture Capital: Series A is also known as venture capital funding. This is one of the first rounds of the venture capital funding process. During this stage the startup is expected to have completed the product development process and should have proven that it is marketable. The startup should have a working business model and must be scalable in nature. The super angel investors or the venture capitalists are the ones who invest in startups during this stage. The stocks are exchanged with the investor during this round.

Series B: This round of funding aims at expansion and further development of the startup venture. Here, the startup is running full fledged and is looking for financial assistance to expand the business. This funding is ideally used to grow the business to the next level after utilising the series A funding for establishing a user base and having a proven track record of running successfully.

Series C: The startups which are already well established and running successfully go for Series C of funding. Here, the funding is aimed at developing new products, market expansion and to acquire other companies. In this round of funding, investments are attracted for an already successful startup. The main aim of the startup is to utilise this funding for scaling as quickly as possible and this might involve acquiring other companies in the process as well. The investors at this stage are in the form of hedge funds, investment banks, private equity firms, etc.

Series D: This stage of funding is where the venture capital firms come into the picture. This stage of funding is for the companies or startups that haven’t gone out in the public yet. At this stage the mergers are highly possible. This round is conducted if the startup was not able to acquire enough funding through Series C of funding.

IPO: This is the stage where the public participation comes in the form of shares purchased by them. IPO stands for Initial Public Offering. Here, a private corporation offers shares to the public in a new stock issuance for the first time. The corporation raises equity capital from public investors directly.

Want To Go For Funding?

Are you a budding entrepreneur who is thinking about beginning your startup venture and don’t know how to go about it? Get on a call with Egniol Services’ expert to receive the best consultancy and assistance for all types of businesses out there. We provide end-to-end services for startups. From assisting a startup to avail conventional funding or government startup funding to completing their branding process, we provide all. Egniol Services is your one stop solution for all your startup needs.
Book an appointment now to begin your fund acquisition process today with Egniol Services.

PMMSY A Boost For Fisheries Sector

PMMSY: A Boost For Fisheries Sector 

Fisheries Sector Of India

The fabric of an economy is made with different threads. All these threads contribute their parts to the economy. There are numerous small and big sectors in our country that perform their best to make up a successful economy. Out of these, Fisheries is one of the most promising sectors of the Indian economy.

It has seen major developments over the years and now stands as a significant sector with a contribution of around 1.07 % to the total GDP. This sunrise sector of India is the source of livelihood for more than 16 Million of the Indian population. It mainly comprises marine fisheries and inland fisheries. The Blue Revolution of this sector aims to achieve an increase in fisheries production, and a rise in aquaculture and fisheries resources.

To promote and support this sector, the government has launched PMMSY Scheme. This scheme is all about catalysing the growth and development of the fisheries sector of India. Let’s get to know more about PMMSY.

What is PMMSY?

What is PMMSY

PMMSY full form – Pradhan Mantri Matsya Sampada Yojana is a scheme that aims to bring in the Blue Revolution with sustainable & responsible development. This scheme has been approved by the Union Cabinet which was chaired by Prime Minister Shri Narendra Modi. It broadly has two components – Central Sector Scheme (CS) and Centrally Sponsored Scheme (CSS). The total estimated investment of PMMSY is INR 20,050 Crore. The Pradhan Mantri Matsya Sampada Yojana will be implemented during a period of five years (2020-21 to 2024-25).

PMMSY is implemented by the Department of Fisheries, Ministry of Fisheries, Animal Husbandry and Dairying, Government of India. The broader objective of this scheme is to address the gaps in the fisheries value chain by modernising and strengthening it.

Objectives Of PMMSY

The Goals of PMMSY Yojana are divided into three parts – Fish Production & Productivity, Economic Value Addition, Income Enhancement & Employment Generation. The main objective of the scheme is the development of the fisheries and aquaculture sectors.

  • Promote the potential of the fisheries sector with sustainable, responsible, and equitable practices.
  • Increase fish production and its productive capacity through various measures of expansion, intensification, diversification, and productive utilisation of the land and water resources.
  • Modernisation and strengthening of the value chain.
  • Increase the income of the fishers and fish farmers by generating meaningful employment.
  • Boost the fisheries sector’s contribution to Agricultural GVA & exports
  • Making sure of the availability of social, physical, and economic security for fishers and fishing farmers.
  • Strengthening of the fisheries management and regulatory framework.

Benefits of PMMSY

The Pradhan Mantri Matsya Sampada Yojana Registration is beneficial to the targeted sector in numerous ways:

  • The critical gaps in the fisheries sector are getting addressed and worked upon.
  • Enhancing fishing production rate and productivity of all the relevant resources in a
  • sustainable & responsible manner.
  • Making certified quality fish seed and feed accessible.
  • Implementing effective aquatic health management.
  • Betterment of infrastructure – modernisation & strengthening of the value chain.
  • Meaningful direct employment generation and indirect employment opportunities.
  • Making the fisheries sector efficient for competition and raising more investments.
  • Increase in the income of fish farmers and fish workers
  • Ensure social, physical, and economic security for fishermen and fishing farmers.

Eligibility For PMMSY

Eligibility For PMMSY

There are certain criteria for the applicant to be eligible for the PMMSY Subsidy as per the guidelines of the Pradhan Mantri Matsya Sampada Yojana Scheme.

  • Fishers
  • Fish Farmers
  • Fish Vendor and Worker
  • Development Corporation of Fisheries
  • SHG/ JLG in the fisheries sector
  • Fisheries federation
  • Fisheries cooperatives
  • Entrepreneurs and private firm
  • FFPO (Fish Farmers Producer Organisation or Companies)
  • Scheduled Caste/ Scheduled Tribe/ Women/ Differently abled people
  • State Government/ UTC
  • State Fisheries Development Board (SFDB)
  • The Central government and their entities

Want To Apply?

Do you want to avail the PMMSY subsidy? Then begin with the procedure of filling up the PMMSY application form. If you were wondering how to apply for PMMSY Scheme online then let us tell you that it is a systematic procedure for the application that one needs to follow. Moreover, a set of necessary documents is required for the application process.

Looking for help to complete this time-consuming task? Then get in touch with Egniol Services. We provide the best consultancy and assistance services for startups and businesses. Our team of experts provides end-to-end service to avail government grants and funding schemes for your business. Begin your Pradhan Mantri Matsya Sampada Yojana Application Form filling procedure with Egniol Services today.

Complete Your APEDA Registration Now With Expert Assistance

Complete Your APEDA Registration Now With Expert Assistance

Agri-Sector Of India

India is primarily an agricultural country. Farming is the primary occupation of the major Indian population. This makes farmers the backbone of our country. The contribution and participation of this sector in the growth and developmental activities are significant. Hence, this is supported and provided by the government with assistance in various forms. It is under the primary focus of the Indian government and is frequently provided with necessary encouragement and impetus.

Government support is provided in various forms. The most frequent one is the grants and funding schemes launched by the government. It aims to provide financial assistance to the targeted sector. One such government scheme has been launched recently to provide financial assistance to the agricultural sector. APEDA scheme is what we are talking about.

What is APEDA Certificate?

What is APEDA Registration Certificate

APEDA, full form – Agricultural & Processed Food Products Export Development Authority, established in the year 1985 with the main objective to promote the development and exportation of the products scheduled. It mainly offers financial assistance and guidance to all the APEDA exporters of the scheduled products. There are mainly three components of this scheme – Development of export infrastructure, Quality Development, and Market Development. The scheduled products are:

  • Dairy Products
  • Meat and Meat Products
  • Fruits, vegetables and their Products
  • Honey, Jaggery and Sugar Products
  • Floriculture & Floriculture Products
  • Alcoholic and Non-Alcoholic Beverages
  • Poultry & Poultry Products
  • Cereal and Cereal Products
    Confectionery, Biscuits and Bakery Products
  • Pickles, Papads, Chutneys, etc
  • Guar Gum
  • Groundnuts, Peanuts and Walnuts
  • Herbal & Medicinal Plants
  • Cocoa and its Products

APEDA registration is beneficial for all these businesses as it provides numerous advantages to them. The primary function of APEDA is to provide boosting, subsidy, and financial assistance to this sector and improving the quality of the products as a result. The financial assistance is provided in various formats and to execute this, APEDA performs various functions. Let us have a look at them.

Functions Of APEDA Scheme

APEDA registration scheme has several functions that it performs for apt implementation that makes benefits and advantages accessible to all the candidates who are eligible as per APEDA certificate registration guidelines.

  • APEDA Registration of individual exporters of scheduled products
  • Promoting development of scheduled products
  • Calibration of standard and specification for exports
  • Conducting inspections to ensure the quality levels
  • Enhancing the marketing of the scheduled products
  • Enhancing the packaging of the scheduled products
  • Promoting the production of the scheduled products
  • Provision of training for the sectors related to scheduled products
  • Data and stats collection

Benefits of APEDA Registration Scheme

APEDA Registration is important for the growth of exports in India. India majorly exports agricultural products. That’s why APEDA Registration is important for quality maintenance and growth promotion of scheduled products’ exports. Let us look at the benefits of APEDA registration now

  • Quality and quantity maintenance of scheduled products
  • Impetus for trades & exports
  • APEDA Registration can open the door of training for the candidates
  • APEDA Registration enhances marketing, advertising and packaging of the products
  • Database upgradation and survey conduction
  • Establishment of rules, regulations and guidelines for trade & export activities
  • Financial assistance and subsidies
  • Export Infrastructure development

How To Apply For APEDA Certificate?

Are you looking for assistance to get your APEDA Certificate? Then you are on the right track to avail the best benefits for your business. The funds are released under three instalments for this scheme. You need a one stop solution provider for your application process. Applying with an expert omits your chances of making mistakes in the application process and ensures a smoother process.

Egniol Services provides comprehensive services for the growth and expansion of startups and businesses. You get the best startup consultation service with our team of experts which can be a game changer for your business. At Egniol Services, we also provide impeccable services for application and registration for government grants and funding schemes. Get your APEDA certificate with the expert assistance of Egniol now!

Everything You Need To Know About Email Marketing

Everything You Need To Know About Email Marketing

We receive emails all the time. Even while you are reading this, your inbox must be buzzing with incoming emails. There are numerous mails that are sent and received across the world everyday. They have become a basic medium of communication for everyone. It is informal and formal at the same time. It helps you deliver the message with ease while keeping the “business/work” theme intact. Have you thought about how it has impacted the communication pipeline of the world?

It has cut down the delays of traditional methods of communications (such as letters) and has a real time account of who sent you what and when. Everyone has an email address in today’s world. It has seeped in our life to become an everyday chore of checking the mailbox once a day at least. While such is the case for day to day communications, it has been viewed in a new light where it is emerging as a platform for marketing as well. A modern-day business owner must think about how emails can be utilised for marketing his business and reach out to potential customers.

Email Marketing is trending these days. If you don’t know what it is and how it works for businesses then hang on. We are going to explain to you the 101s of email marketing here.

What Is Email Marketing?

What Is Email Marketing

Email Marketing is a way through which your business can directly communicate with potential customers. It allows your business to efficiently spread awareness about your products and services while delivering the desired message. Email marketing personalised the brand-customer relationship with a one-on-one communication thread. This results in strengthening the brand-client relationship.

Email marketing is one of the most successful and oldest mediums to pitch your potential customers virtually. It still holds its rank ahead of all other modern day social media platforms. There are various types of email marketing campaigns that can be used for increasing the conversion rate of your business. That’s not all, the importance of email marketing for any business is much more than that. Want to know the benefits of email marketing? Read on.

Benefits Of Email Marketing

There are various reasons why email marketing is important but the primary reason being the presence of a vast audience there. It is one of the most effective communication channels to deliver your brand message and market your business aptly. Listing out a few benefits of email marketing here:

  • Spread brand awareness
  • Advertise your brand content
  • Increase conversion rate
  • Network and build new connections
  • Efficient Lead generation
  • Promote your products & services
  • Develop and nurture your leads
  • A platform for personalised content
  • Increase sales
  • Attracting website traffic
  • Timely campaign execution
  • Targeting the right audience
  • Cost-effective process

Email Marketing Must Haves

Email Marketing Must Haves

An extensive process goes behind curating an email marketing strategy that turns into a well executed successful campaign. There are certain ways through which an email marketing service company would enhance your campaign. Do you want to know these insights? Here they are and make sure you choose email marketing services from an expert who is already aware of these email marketing best practices:

  • Emails should be short
  • Add visuals
  • Inculcate Social Proof
  • Optimise your lead magnet
  • Subscriber Segmentation
  • Automation with appropriate tools
  • Emails should be mobile-friendly
  • Add personalised value to your emails
  • A/B Test it
  • Crack the best timing
  • Manage and omit non-openers list
  • Try out new ways to utilise lead generation ads
  • Keep an eye on Email Analytics

Trust The Expert Of Email Marketing

All these processes must sound very foreign to a layman. In fact, many of these terms must be new to you, right? This is because email marketing is a technically intricate business. But where else would you find such a cost effective and efficient way to directly connect with your audience? The thing is, it demands in-depth knowledge and expert skills to curate an email marketing strategy that drives revenue for your business. The best email marketing campaigns always have an expert touch to them.

Being a contemporary business owner you must be looking for the best email marketing services in India for your business now. Look no further than the best email marketing services in Ahmedabad, Egniol Services. We provide 360° business and marketing consultancy for all types of businesses. Email marketing services is a part of the wide ranging digital marketing solutions we offer. Our team of experts have successfully completed a number of email marketing campaigns for various businesses. Begin your email marketing journey today with Egniol Services. Get in touch to know more.

Branding Solutions A Complete Guide

Branding Solutions: A Complete Guide

Business Needs A Face

Let’s begin with playing a mind game. Guess the name of a popular biscuit brand that has a little girl on its package. You knew the answer within a fraction of a minute! Your mind must have painted a picture of that biscuit’s package with that girl’s image on it. If you let that thought linger for a bit longer, you suddenly find yourself recalling the last time you had it and how it tastes (after dipping it in tea). That’s what branding is all about. It paints a picture of the brand in front of your eyes and builds a recall value for the brand.

When you begin a business, there are numerous things that you need to complete before calling it a day and stating that you finally have a fully functional business. From naming your company to completing all formalities for certification, there are many boxes that one needs to tick. One of the most important boxes out of those is the “Branding” box. Don’t you want your customers to experience the same thing that you did when we asked you to guess the popular biscuit brand’s name?

What Is Branding Solutions?

What Is Branding Solutions

“Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioural brand components, many of which are shaped by interaction design,” said Kate Kaplan is the ideal definition of what this vast spectrum of branding consists of. Still the question of “What is branding in marketing?” persists in your head. First things first, branding and marketing are two different things. Many people use these terms interchangeably and are confused between the two. Let’s clear this out.

Branding refers to giving a particular design, symbol, and many other aspects that are attributed to the brand’s name. These attributes are recalled by the audience/ customers whenever there’s a mention of the brand. This gives an identity or persona to the brand resulting in establishing familiarity for the customers.

Now that you know what branding means, it will be easier for you to understand the difference between branding solutions and marketing. Marketing is a phenomenon in which the brand or the branding attributes are placed in a strategic manner so that it catches the audience’s attention. The primary goal of marketing is to advertise, or to be specific, “market” the product and services to attract potential prospects. Eureka moment? Then put both the terms (branding & marketing) in different jargon of your brain.

Why Is Branding Important?

Let’s begin by answering the question – “What is Branding Solutions?” Branding Solutions refers to all the services that are provided by a branding agency under this umbrella term. It consists of a number of deliverables like logo design, branding design, name sorting, tagline writing, designing packaging (if any), and much more. Branding gives your business the much-needed face and personality that makes it approachable and attractive.

Any brand creates/gains a reputation from the moment it steps into the market. This is inevitable. Then why not influence the reputation in your favour when you can? This is the main objective of branding and also the biggest upside. Branding solutions is not all about creating an identity there’s more to it. In fact, there are several other benefits of availing digital branding solutions. Here we are going to list a few of them for you:

  • Creating a brand
  • identity
  • Building a relationship
  • between customers & brand
  • Becoming credible
  • Building good
  • reputation
  • Delivering your message efficiently
  • Targeting the right audience
  • Attracting stakeholders
  • Gives a unique identity to the brand
  • Increases familiarity & trustability
  • Attracting new prospects
  • Achieving recognition
  • Supports advertisement activities
  • Enhances employee satisfaction

Why Does Your Business Need A Branding Solutions Company?

Why Does Your Business Need A Branding Solutions Company

There is a vast difference between doing something by yourself and letting the expert do it. It is the same as trying to stitch your clothes or self diagnosing your disease. You trust the experts for such matters rather than doing it yourself. Branding solutions fall in the same category which is why you need expert assistance for digital branding solutions for your business.

Some things are better left to experts and it has its perks. If you are considering hiring a branding solutions company but still meddling in the deciding phase then hang on. We are going to state the pros of hiring a branding solutions company here so that your “maybe” turns into a firm “yes” 

  • An objective outlook toward your business
  • Innovative intervention
  • In-depth knowledge of the best practices
    Accessibility to the best professional tools
  • Increased ROI
  • Cost-effective
  • Time saving
  • Cross Industry experience for the win
  • Expert quality branding development
  • Customised branding strategies
  • Effectively bringing the brand to life
  • Aptly reach out to the target audience
  • Intact relevancy with the latest trends

The Expert You Are Looking For!

Want to hire experts for branding solutions? We support your decision. We understand that you want the best for your brand and hence, you need the best branding solution company that’s out there. Look no further than Egniol Services for all your digital brand solutions needs.

Egniol Services provides 360° branding solutions for your business. Our services include everything from online branding solutions to SEO optimisation for enhancing your digital presence. Egniol Services is renowned for its exceptional digital marketing services. Get in touch with us to end your search for a digital marketing expert and begin your branding journey.

Innopreneurs Season 9 Is Here Don’t Miss Out Apply Today

Innopreneurs Season 9 Is Here: Don’t Miss Out, Apply Today!

Listen Up, Innovators!

What is innovation? It is the phenomenon of bringing revolutionary ideas to fruition. In simpler words, it refers to bringing in change for the better. Change is inevitable and it is brought in by various mediums or ways. In an economy, entrepreneurs are the innovators. They are the medium of change in an economic setting. There are various driving forces in an economy that encourage and influence the growth of the startup ecosystem.

“Lemon ideas” comes from a similar school of thought. It encourages startups to present their innovative startup ideas and provides them with a platform to ignite the spirit of competitive entrepreneurship. This acts as an encouraging platform for budding entrepreneurs and on top of that provides them with several benefits.

What is Innopreneurs Season 9?

What is Innopreneurs Season 9

It is a platform where entrepreneurs can compete based on their new innovative startup ideas. It is one of the most awaited and happening startup contests for entrepreneurs in South Asia. It will be spread and running in 6 months across the nations with more than 50 pitching rounds. The top 150 winners with startup ideas will compete in the pre-finale and finale round for the coveted benefits and prizes. The participants can avail of various benefits and get a chance to win several exciting prizes.

The Innopreneurs Idea Contest is where innovators who missed the chance to showcase their most innovative startup ideas in the Startup Contest will get another chance to showcase them. This will also be spread across in 4 months and again more than 50 pitching rounds will be held. This will run parallel to the Startup Contest but will have a separate set of exciting prizes and benefits. The top winners here will get the chance to enter the pre-finale round of the Startup Contest.

Focus Sectors Of Innopreneurs

The contest is open for unique startup ideas from these sectors:

  • Atma Nirbhar Bharat
  • Biotechnology
  • Cloud/ AI / ML / Data Science
  • Hospitality & events/
  • Tourism
  • Social Impact
  • Ed Tech / NEP
  • Environment & Sustainability
  • D2C / E-Commerce / Retail
  • Web 3.0
  • Energy
  • Manufacturing
  • Healthcare
  • Services
  • Finance
  • Agriculture
  • Others

Eligibility For Innopreneurs

New business startup ideas that fulfil the following criteria are eligible for application:

  • Must have a passion for innovation and bringing change to the startup economy
  • Must be at the Idea stage, POC stage, or MVP stage
  • The applicant must be above the age of 18 years. Thus, opening the door for young minds

Along with this, the applicant must have a business summary and basic startup details or presentation

Benefits Of Innopreneurs

There are several exciting prizes and benefits for the best startup ideas that participate in Innopreneur Season 9 as follows:

  • 15K USD worth of prizes
  • 1.5K USD of cash prizes dedicated to the Idea Contest
  • 1 Million USD of Funding Available
  • Mentoring and guidance
  • Incubation support

Apply Before It’s Too Late!

Startup or Prototype/MVP based on innovative and unique startup ideas must make the most out of this opportunity. Lemon Ideas has been helping startups since 2014. It recently announced the 9th Season of the Innopreneurs Contest for business startup ideas that have a unique and innovative touch to them.

If you think you have the most innovative startup ideas then Startup Contest is the platform for you. Avail of the benefits and get a chance to win exciting prizes. Along with that, your startup gets the chance to network and receive guidance from industry mentors too. Whereas, if you just have unique startup ideas then participate in the Idea Contest to win amazing prizes. Here you also get a chance to enter the pre-finale stage of the Startup Contest if you stand in the top winners’ line.

Apply now before it’s too late! The last date to apply is 6th January 2022. So make haste and get in touch with Egniol Services to begin your application process. Our team of experts provides your startup with the best services possible. We, at Egniol Services, strive to provide you with comprehensive services. Consult today, you don’t want to miss out on this contest!



One of the most prominent programmes run by the Indian government is the Rashtriya Krishi Vikas Yojana – Remunerative Approaches for Agriculture and Allied Sectors Rejuvenation (RKVY-RAFTAAR). Building an Agripreneurship & Agri-Business ecosystem in the country, providing funding for aspiring Agristartups, and encouraging a system of business incubation are all ways this initiative hopes to develop infrastructure in the Agriculture and Allied industries.

Under the RKVY Raftaar – Startup Agri-Business Incubation Program, promising businesses with a minimum viable product (MVP) based on innovative solutions/processes/products/services/business models in the agriculture and related industry would receive financial assistance of up to Rs. 25 lakhs. The candidate incubatees would receive funding based on their actual needs and the assessment/evaluation of their business plans by the programme selection committee, whose decision in this regard would be final.

The incubates will be able to get their products, services, business platforms, etc. out into the market and scale up their operations more quickly, increasing the likelihood of their success. Because of this assistance, they will be better able to secure funding from angel investors and venture capitalists, as well as loans from commercial banks and other financial institutions, which will allow them to expand their business operations.

Objectives of Avishkar Scheme:

  • To ensure that deserving incubatees receive timely financing and incubation support.
  • To facilitate the transition of the minimal viable product (MVP) into a commercial state and to expand the product and business.
  • To provide a platform for speedier testing and adjustment of their techniques or minimal viable product (MVP) based on creative solutions/ processes/ products/ services/ business models, etc. in preparation for scaling up.

Eligibility Criteria For Avishkar Scheme:

  • The applicant must be a legal entity registered in India.
  • The applicant must be an Indian startup per DIPP notice. This assistance is not intended for Indian subsidiaries of MNCs and international firms.
  • A once-supported startup is ineligible to apply for further rounds of seed funding.

The pattern of Funding Support and Release of Funds For Avishkar Scheme:

To ensure incubatee/private involvement in the programme, the incubatee will bear 15 percent of the proportional project cost. The remaining 85 percent of the project’s proportionate cost up to a maximum of INR 25/- lakhs will be covered by the RKVY-RAFTAAR scheme, which will be released in three instalments as detailed below:

  • After the signing of the agreement between the Incubator/RABI and the incubatee, the first instalment of 40% of the approved project for seed funding will be released.
  • The second instalment of 40% will be released to the incubatee upon the recommendation of the Incubation Committee based on their performance and achievement of milestones, as well as upon the use of 40% of the previously released amount and receipt of a provisional UC for 80% of the previously released funds.
  • The third instalment of 20% will be released to the incubatee upon the recommendation of the KRISHIK- Agri Business, UAS, Dharwad Incubator Committee, based on the incubatee’s performance and achievement of milestones, as well as the utilisation of 80% of the previously released amount and receipt of provisional UC for 80% of the previously released funds.

Broad Activities to be supported under Grant-in-aid Funding For Avishkar Scheme:

This Avishkar Programme would support the costs associated with the following activities:

  • Product Refinement/Testing and Trials/ Test Marketing/ Marketing launch
  • Expenses on data generation/data acquisition for ideas working on IT side/AI side
  • Fees for IP issues/one time technology licensing fees
  • Manpower for day to day operations
  • Day to day operational expenses like electricity bill, incubation charges etc.
  • Any other area/activity as deemed necessary and recommended by KRISHIK- UAS, Dharwad Agri Business Incubator Incubation Committee.

Focus Areas For Avishkar Scheme:

Fous Sector for Avishkar
  • Organic Farming
  • Precision Farming
  • Agricultural Supply Chain
  • Agricultural Biotechnology
  • Post Harvest & Food Technology
  • Food Processing
  • IoT, ICT and AI in Agriculture
  • Natural Resource Management
  • Animal Husbandry, Dairying
  • Agri-Input tools and technologies
  • Farm Mechanisation
  • Agriculture Engineering
  • Agri Ext Education
  • Waste to Wealth, Secondary Agriculture
  • Agri Clinics & Farm Health services

Egniol’s objective is to create India’s largest MSME and startup ecosystem. In order to accomplish this, Egniol offers comprehensive solutions for the broadest spectrum of government benefits, management consulting, training, and mentorship for MSMEs & Startups. We are here to provide consultation and direction for a variety of initiatives and services. Get in touch with us for more information.

8 Government Schemes That Aim To Support Women Entrepreneurs

8 Government Schemes That Aim To Boost Women Entrepreneurship In India

Government Supports Business Women Of India

A country runs on two wheels: equality and equity. Equality of opportunity and Equity in terms of the distribution of resources. Everyone should get an equal chance to win in life and perform their best as per their skills and abilities. Hence, in this run, resources must be divided in such a manner that the marginalised, needy and vulnerable get the bigger share, to begin from the same starting point as others who already have enough resources with them. It brings them to the same starting line and only then the race is fair and just. 

Women have always been on this side of the line. They deserve equal opportunities and chances. The government focuses on ensuring that women get the resources they need to make the most out of the opportunities they get. They need support and nurturing from the government to strengthen their ideas and expand their business. The government launches special schemes and policies to catalyse the ventures of women entrepreneurs in India. The schemes and policies are curated keeping the problems faced by women entrepreneurs in mind. Let us look at some of the government policies and schemes which are specially launched for Indian women entrepreneurs.

Government Schemes for Women Entrepreneurs

Women entrepreneurship in India is not a cakewalk. The government is constantly working on building a women-friendly business environment in the country with various measures. More and more women are encouraged to begin their startup ventures based on their innovative ideas to build their niche. This spirit of women entrepreneurship is supported by the government with the following startup schemes and policies:

Mudra Yojana Scheme
This scheme is for women who want to begin with or expand their small businesses. This scheme is highly beneficial as they can apply for a loan for beginning their small ventures like salons, stitching/tailoring business, tuition, etc. without requiring the collateral/guarantor for the loan. Mudra loan for women ranges between Rs. 50,000 to Rs. 10 Lakhs. There are several categories into which this amount is divided.

Dena Shakti Scheme
Dena Shakti Scheme provides loans of up to Rs. 20 Lakhs for women entrepreneurs from the sectors of Partnership firm business, Retail stores, Manufacturing sector, Microcredit organisations, Housing, Agriculture, and Education. It also provides a 0.25% concession on the interest rate.

Mahila Udyam Nidhi Scheme
This scheme is in alliance with Punjab National Bank & SIDBI for women entrepreneurs who want to set up a new small-scale business. Loans of up to Rs.10 Lakhs which shall be repaid in 10 years are offered under this scheme. The rate of interest depends on the market trends of the rates.

Udyogini Scheme
This scheme is for rural women who want to begin their businesses but have nothing at all, to begin with. It is implemented by the Women Development Corporation under the Government of India. This scheme is specially designed for women who come from comparatively poor and struggling backgrounds with the annual income of the household being below Rs. 1.5 Lakhs. Women Entrepreneurs can avail of loans of up to rs. 3 Lakhs at an extremely low rate of interest.

Synd Mahila Shakti Scheme
This scheme is introduced by the Syndicate bank with the objective to help and support women entrepreneurs to develop their businesses with financial assistance. It provides business loans for working capital or to expand the business. Loans of up to Rs. 5 crores are provided with a concession on the interest rate.

Cent Kalyani Scheme
Women Entrepreneurs who want to expand their SMEs can avail of loans of up to Rs. 100 Lakhs sanctioned under this scheme launched by the Central Bank of India. The loans are sanctioned without any requirement for collaterals or processing fees.

Bhartiya Mahila Bank Business Loan
This scheme is a part of the State Bank of India (SBI) which aims at providing help to women entrepreneurs with the development of their already existing businesses and economic empowerment to become financially independent. Loans are provided for working capital or business expansion with a lucrative interest rate. An applicant can also avail of grants of up to Rs. 1 Crore without the need for collateral under CGTMSE.

Startup India Certificate for Entrepreneurs
Under the “Startup India, Stand-up India“ project, the government of India launched the Startup India Certificate for Entrepreneurs in the year of 2015. This startup India scheme for women has numerous benefits for the budding entrepreneurs of the country and aims at providing the support and impetus needed for the startup sector of the country.

Women Are The Future

Women Are The Future for Women Entrepreneurs

The current status of women entrepreneurship in India is far better than what it was a few years back. Women entrepreneurs are giving a new direction to the startup ecosystem of the country. In the upcoming times, we are about to see women of the nation take over the market with their innovative ideas. Women make up about over 14% of business owners now.

The government startup schemes and measures to support women with their ventures have proved quite successful so far. Schemes like Women Enterprise Development are assisting these women-led businesses financially and helping them expand their business into successful ventures. Even those women entrepreneurs who have nothing but innovative ideas, to begin with, are supported and provided with the necessary assistance to take the first step of their startup journey.

Apply For Assistance Now

Women Entrepreneurs must avail these opportunities and take the first step towards their successful business venture. It’s your time to shine bright with your innovative ideas and become financially independent. If you are a budding entrepreneur with no other support or guidance then you need to consult experts to understand how to expand your business.

Starting a business comes with various documentation and paperwork. Be it incorporating your company or applying for schemes to avail the funds. At Egniol Services, we help entrepreneurs achieve their startup goals. We provide business consultancy and complete assistance for all your business needs. We help startups to apply for government grants and funding schemes with all the necessary documentation and paperwork. Our team of expert professionals guides and coordinates with you throughout the application procedure. Get in touch to know more.

TReDS For MSMEs a Complete Guide

TReDS For MSMEs: A Complete Guide

MSMEs Of India

“A strong economy is the source of national strength”-Yoshida Suga. Economic growth is the foundation of national growth. It is the key to the development and prosperity of a country. The primary focus of any country should always be economic growth to strive toward the direction of development and prosperity. Hence, the government focuses on economic growth and injects impetus as and when needed. 

The government frequently launches grants and funding schemes for the sector which needs additional support and nurturing for growth and development. These schemes provide much-needed support in various forms. They are curated keeping the challenges in mind. One such impetus is the TReDS scheme, conceptualised to solve the problem of fund availability for the MSMEs. Let us begin with understanding TReDS better.

What is TReDS?

What is TReDS

First things first, the full form of TReDS is Trade Receivable Discounting System. It is an online platform launched for MSMEs. It allows the MSMEs to systemize and manage the trade receivables/discounting bills. It enables the availability of short term financing. This aims to solve the issue of unpaid invoices and discounting bills management. 

This online platform launched by the RBI in 2018, helps the MSMEs to avail discounting on their bills and invoices. It is curated for faster payment and cutting down the annual interest payouts for SMEs. TReDS basically aims to become a credit extender (where discount = interest paid to the financier) and allows lenders to fund the trade receivables. The broader objective of the scheme is to ease out the credit or discount availing process on Trade Receivables for the MSMEs. It is a payment system that is authorised under the PSS Act. 

Features of TReDS

TReDS basically solves the problem of lack of available funds, inadequate cash flow that hampers day-to-day operations, negative impact on the business, and credit score getting affected resulting in difficulties for credit obtaining ahead. 

  • A common platform for MSME sellers, corporate buyers, and banks
  • Online transactions
  • Easy access to funds
  • Ensured data flow with a standardized process.
  • Competitive discount rates
  • Working capital is accessible between 24 to 72 hours
  • Shorter cash cycles
  • Collateral is not required for bill discounting service

TReDS Registration Benefits

  • Proper tracking of cash flow for buyers
  • Smooth and error free payment cycles for buyers
  • Less paperwork and money required for buyers
  • Vendors will be able to acquire receipt of funds
  • Access to a broader market for the financer
  • Instrument qualification is ensured
  • Operational cost is reduced

Eligibility For TReDS

Eligibility For TReDS

Who can participate in the TReDS? The answer is 

  • Corporates, Government Departments, PSUs, and other entities that want to participate as a buyer.
  • For financiers – banks, NBFC Factors and RBI-permitted financial institutions and
  • Only MSMEs can participate as a seller.

Want To Apply?

A digital portal like TReDS enables easier access to funds in advance against trade receivables for the MSMEs. As a result, the liquidity needs are met easily and businesses are managed in a better way. All this is possible because of a faster TReDS MSME payment platform that gives quick access to the funds.

Now that you know about the various benefits of the scheme, you must consider moving ahead with your TReDS registration process. You need someone who knows the answer to the “What is TReDS registration and how to go about it?” question. At Egniol Services, we help startups to receive their growth goals by providing the best consultancy services. Our team of experts will assist you throughout the application process with all the necessary documentation and paperwork. Begin your application process today with Egniol. Contact us to know more.

B2B Business Owners! Get Sales Support Service To Sky Rocket Your Sales

B2B Business Owners! Get Sales Support Service To Sky Rocket Your Sales.

Business Is The New Audience

The most important question that you could ask yourself for your business would be – “Who is my target audience?” Knowing your audience better is the key to running a successful business venture. All businesses have different end goals. Some may be selling to retail customers while others may have other big businesses as their customers. You need to decide in which jargon your business fits on the basis of your audience and end goal. This helps you to reach out to your audience in a strategic manner with a customised marketing approach.

What is B2B? Businesses that have other businesses as their audience are known as B2B. B2B stands for Business to Business, which means the transaction is happening between businesses where one of them might be a wholesaler while the other is a manufacturer or both the parties involved may be a wholesaler and a retailer. Hence, the marketing would be targeted toward other businesses. The advertising activities should be such that they should engage and catch the attention of other businesses. B2B sales marketing strategy mostly involves traditional marketing techniques. You need an expert to serve you with sales support here because B2B marketing is not as easy as it seems.

What is Sales Support Service?

What is Sales Support Service in B2B

The term sales support service consists of three words, let’s understand the meaning of each word then. The “sales” part here refers to the advertising activities involved in order to sell the product/services and achieve the sales target. The “support” part is where the external help comes in the form of various “services” offered by expert marketing agencies. The marketing agency provided much-needed support for the execution and strategy curation of the marketing activities.

There are various business support service practices involved in the process of B2B marketing. You can avail of various services like Whatsapp Broadcast Support, IVR, Data support, and many more. Let’s understand these services in detail.

Sales Support Services That Your Business Needs

  • WhatsApp Broadcast Support – broadcast service is used to spread the word of the brand to a large number of prospects/audiences at the same time. This still keeps the name of other recipients private. On top of that, you can manage the conversation between the prospect and the brand all by yourself.
  • Data Support – Data support is provided to gain insights that help your business get a better hold of the market. Such data helps you elevate your B2B business and optimise your marketing efforts. Businesses that are in a competitive market benefit the most from this service.
  • IVR – IVR stands for Interactive Voice Response. This is an automated calling service that enables a voice response system for businesses to create a data pool of your customers. This service helps you crack quality call leads for sales. Thus providing sales support to the businesses.
  • Auto Dialer Support – An automated dialer service is one of the most effective ways to reach out to your prospects without needing much resources. This service efficiently delivers your message to the customer and even connects the customer with respective representatives if needed. This is a smooth way to enhance your audience engagement and achieve your sales targets.
  • Digital Marketing – Digital marketing helps you create a digital presence on the platforms which are relevant to your business. This creates an online marketplace for your business and targets the right audience by implementing the best practices.
  • Skilled Manpower Support – This service provides the business with skilled and experienced manpower for the efficient functioning of the business. It adds an expert quality touch to your execution process.
  • E-commerce Support – The E-commerce business model is gaining popularity these days. It allows you to commercialise your business online on the platforms where your target audience is present. There are several e-commerce platforms that allow businesses to showcase their products and services.

Benefits of Sales Support Services

There are several benefits of onboarding a marketing expert for business support service on your team who understands the intricacies and technicalities of market and advertising. Here are just a few of them :

  • Cost Effective
    A B2B marketing agency serves you with the best results for much lesser than what it would cost you to hire an in-house marketing team. It also has an added cutting of the hiring and training process for your in-house team. You get a ready expert team without all the extra expenses that are wasted on employee benefits and periodic salary payments. You just pay for what you want.
  • High-Quality Leads
    Joining hands with a B2B marketing agency means receiving quality leads and meeting your sales target effortlessly. The conversion rate shoots up with a marketing agency on your side.
  • Expert’s touch
    There is always a difference between an expert doing a job and others doing that same job. The added benefit of their skills and vast knowledge applied in the curation process of your marketing strategy is what we are talking about. The expert’s touch always makes your marketing activities stand out from the crowd.
  • Stay Adaptable
    You are capable of switching between different campaigns or running two different campaigns simultaneously. You become more flexible and adaptive to the needs of the market. It allows you to modify your marketing plan according to the changing nature of the business and the market.
  • Stay Sustainable
    Your business will save up a lot of revenue by not having a full-time in-house marketing team that keeps sucking at your budget at every month’s end. You can put that saved resource in the developmental cracks of your business and strengthen the business.

Need The Support For Your Sales?

A B2B Business in India must hire an agency for sales support and services to expand their business and achieve their desired sales target. B2B marketing is a complex phenomenon that requires experience and in-depth knowledge. Hence, a B2B Business in India must hire an agency for sales support and services to expand their business and achieve their desired sales target. 

Egniol Services provides the best consultation services and assistance for all types of businesses out there! If you are a B2B Business owner who is looking for sales support services then you must get in touch with experts of Egniol Services today. Receive excellent advice to expand your business with Egniol by your side. Here is our first advice for you – “Make the right choices for your business, choose Egniol”.