A Complete Guide On Startup Funding And Its Stages

A Complete Guide On Startup Funding And Its Stages

What is a Startup?

Innovative ideas give you the wings to fly and reach heights. Who’d know this better than the entrepreneurs of India? They are striving ahead with the motive of making India Atma Nirbhar. Self reliance will open a door to a successful Indian economy and entrepreneurship is the only key to that door.

Today, MSME is one of the most promising sectors of the Indian economy. But what exactly does a startup mean and what does an entrepreneur actually do? A startup is pretty much a self-explanatory term. It means to start your own business or venture with your own unique and innovative idea. The individual with a knack of innovative ideas who wants to turn those ideas into a business venture and commercialise them is known as an entrepreneur. Moreover, entrepreneurship is full of challenges. Ideally, an entrepreneur is the one who fights back the challenges and efficiently solves the problems in the way.

A startup in its initial stages faces numerous challenges. The biggest challenge being the fund raising. The entrepreneurs usually lack the financial resources and are required to fetch it from the sources. A startup needs financial assistance from the very first step. Be it developing the prototype or building the proof of concept, everything requires finances which the entrepreneurs don’t have yet.

What Is Startup Funding?

Lack of capital and a potent business model is the fundamental nature of the startup. A startup, irrespective of its size or niche, requires funding assistance. Funding is the crucial part of turning innovative ideas into reality. A startup venture requires funding assistance to keep functioning at every stage. An idea needs proper execution to turn into a successful startup venture. Executing a plan asks for ample resources which the startup lacks. Then what does it do to meet its financial needs?

That’s when the startup funding comes into the scene. Startup funding is when the financial assistance is provided through external sources to the startups. The sources of such funding can be anywhere between a bank loan to a Venture Capitalist. There are various stages of the startup funding process that a startup goes through in order to avail the funds. Raising funds is not an easy task and “How to startup funding?” is one of the most difficult questions faced by entrepreneurs. There are various stages of startup funding:

  • Pre-Seed Funding/
  • Bootstrapping
  • Seed Funding
  • Series A/ Venture
  • Capital
  • Series B
  • Series C
  • Series D
  • IPO

Startup Funding Stages Explained

There are various types of startup funding as mentioned before. Going through various stages of funding is how the startups can avail different types of startup funding. If you are a budding entrepreneur who is yet to enter the market, hold on. Here we are going to explain the various startup funding stages in brief for you.

Pre-Seed Funding: Pre-Seed funding is the initial stage of funding when the startups require the capital to begin product development. Here, the equities are exchanged for product development. This stage of funding is aimed to help the budding entrepreneurs and mostly the investors here are the close friends and families of the entrepreneurs.

Seed Funding: Seed Funding is when the angel investors engage with the startup businesses during their early stages. This can be either during the formation stage or later on. The product development process must be completed during this stage.This round of funding is aimed to prove that the product is market-fit and ready to roll out.

Series A/ Venture Capital: Series A is also known as venture capital funding. This is one of the first rounds of the venture capital funding process. During this stage the startup is expected to have completed the product development process and should have proven that it is marketable. The startup should have a working business model and must be scalable in nature. The super angel investors or the venture capitalists are the ones who invest in startups during this stage. The stocks are exchanged with the investor during this round.

Series B: This round of funding aims at expansion and further development of the startup venture. Here, the startup is running full fledged and is looking for financial assistance to expand the business. This funding is ideally used to grow the business to the next level after utilising the series A funding for establishing a user base and having a proven track record of running successfully.

Series C: The startups which are already well established and running successfully go for Series C of funding. Here, the funding is aimed at developing new products, market expansion and to acquire other companies. In this round of funding, investments are attracted for an already successful startup. The main aim of the startup is to utilise this funding for scaling as quickly as possible and this might involve acquiring other companies in the process as well. The investors at this stage are in the form of hedge funds, investment banks, private equity firms, etc.

Series D: This stage of funding is where the venture capital firms come into the picture. This stage of funding is for the companies or startups that haven’t gone out in the public yet. At this stage the mergers are highly possible. This round is conducted if the startup was not able to acquire enough funding through Series C of funding.

IPO: This is the stage where the public participation comes in the form of shares purchased by them. IPO stands for Initial Public Offering. Here, a private corporation offers shares to the public in a new stock issuance for the first time. The corporation raises equity capital from public investors directly.

Want To Go For Funding?

Are you a budding entrepreneur who is thinking about beginning your startup venture and don’t know how to go about it? Get on a call with Egniol Services’ expert to receive the best consultancy and assistance for all types of businesses out there. We provide end-to-end services for startups. From assisting a startup to avail conventional funding or government startup funding to completing their branding process, we provide all. Egniol Services is your one stop solution for all your startup needs.
Book an appointment now to begin your fund acquisition process today with Egniol Services.

Social Media Marketing_ A Complete Guide

Social Media Marketing: A Complete Guide

Social Media For Business

How many of us have bought a clothing article because we saw someone wearing it on social media (Instagram, Facebook, etc)? All of us! Social media influences us in ways we don’t know. The algorithm conditions your preferences and choices. Let’s take a simpler example. You see a certain post on Instagram in which the guy is wearing a really cool pair of shoes. You go to the caption to check the details of where these shoes are from. You visit that shoe brand’s Instagram page and guess what? You find out that there’s a sale going on! Next, you know the delivery man is ringing your doorbell with the package of a shoe box for you.

We are social creatures and social media has catalysed our need to be seen and be relevant to society. In simpler words, we are conforming more to the social media trends to “fit in” for staying relevant to the times. This influences the marketing trends and the way a market functions. That’s how social media marketing works for a brand. It attracts the online audience and converts them into a buyer/offline customer. Now imagine how you can leverage this medium for your business. Understanding the importance social media marketing holds for your business opens a doorway to a new audience base and higher sales. In this social media marketing blog, we are going to talk about what social media marketing consists of and how it can benefit your business.

What Is Social Media Marketing?

What Is Social Media Marketing

Social media marketing is where businesses market their product and service online. You can imagine it as a digital marketplace for your business. It is a new medium to advertise your business and create awareness about your brand for new audiences. Your brand is presented to the target audience in a better way that appeals to them. This changes the traditional ball game of marketing for your business by taking it to the new age platform for social media marketing.

You are taking your business where everyone is actively present already. Remember, there is a difference between digital marketing and social media marketing. Social media marketing falls as a sub-category under the umbrella term of digital marketing

Social media marketing improves your brand-customer interaction. It enhances brand connection and improves data collection & analysis practices as well. There are several types of social media marketing that you can utilise for your business such as:

  • Content marketing
  • Influencer marketing
  • User generated content
  • Conversational marketing
  • Video based (youtube, reels)
  • Audio based (podcasts)
    Community building
  • Blogging
  • Live streaming
  • Disappearing content (stories)

Benefits Of Social Media Marketing

Social media marketing can be a game changer for your business with all the benefits that it offers. If you implement the best practices of social media marketing for your business then it can elevate your business to a new level. Here we are mentioning some of the benefits of using social media marketing for business:

  • Improving brand-customer relationship
  • Creating brand awareness
  • Giving your brand an identity
  • Increased inbound traffic
  • Search engine ranks enhanced
  • Higher conversion rate
  • Cost-effective
  • Increased revenue rates
  • Targeting the right audience
  • Measurable results

Here Are Some Social Media Marketing Tips

A little something for you. Here we are going to mention some hacks to boost your social media marketing campaign. Make sure you hire a marketing expert who already knows these and much more.

  • Consistent Posting – be consistent with your posts and strategy to gain the best result.
  • Optimise The Profile – Your profile should be attractive and aptly optimised.
  • Engagement – make sure your content is engaging and relevant to your niche.
  • Insight Analysis – the best part of social media marketing is you can avail in-depth analysis of how your campaign is performing. This helps you to improve on the go.
  • Know your audience – make sure you have a sound understanding of who is going to interact with your content. This helps you target the right audience.

Why Do You Need A Social Media Marketing Expert?

Why Do You Need A Social Media Marketing Expert

Did the hacks sound complex and technical? That’s because social media is an intricate business full of technicalities. That’s why some things are better left to the experts and social media marketing is one of them. Experts have in-depth industry knowledge and years of experience that they apply to curate the best marketing strategies for your business. Imagine the difference between a social media expert and a layman googling “how to do social media marketing” and trying his best. Moreover, it is a time consuming job. As a business owner, you can’t afford to invest so much of your time in marketing activities.

Need some more reasons to be convinced that hiring an expert is the right decision? We got you:

  • Implementing the best practices to gain the best results
  • An objective perspective toward your business
  • Exceptional creativity and innovation
  • Access to the best professional tools
  • Save your time and money

Looking For An Social Media Marketing Expert?

Now that you know the benefits of hiring an expert, you must be looking for the best social media marketing companies in India, right? Then let us introduce ourselves. Egniol Services -is the best social media marketing agency out there. We provide comprehensive services for business marketing. Our only objective is to provide the best consultation and assistance services possible for startups and businesses.

Our team of experts holds vast industry experience. They curate customized solutions to market your business. Get in touch today to receive social media marketing proposals for your business. Begin your social media journey today with Egniol Services, call now!

PMMSY A Boost For Fisheries Sector

PMMSY: A Boost For Fisheries Sector 

Fisheries Sector Of India

The fabric of an economy is made with different threads. All these threads contribute their parts to the economy. There are numerous small and big sectors in our country that perform their best to make up a successful economy. Out of these, Fisheries is one of the most promising sectors of the Indian economy.

It has seen major developments over the years and now stands as a significant sector with a contribution of around 1.07 % to the total GDP. This sunrise sector of India is the source of livelihood for more than 16 Million of the Indian population. It mainly comprises marine fisheries and inland fisheries. The Blue Revolution of this sector aims to achieve an increase in fisheries production, and a rise in aquaculture and fisheries resources.

To promote and support this sector, the government has launched PMMSY Scheme. This scheme is all about catalysing the growth and development of the fisheries sector of India. Let’s get to know more about PMMSY.

What is PMMSY?

What is PMMSY

PMMSY full form – Pradhan Mantri Matsya Sampada Yojana is a scheme that aims to bring in the Blue Revolution with sustainable & responsible development. This scheme has been approved by the Union Cabinet which was chaired by Prime Minister Shri Narendra Modi. It broadly has two components – Central Sector Scheme (CS) and Centrally Sponsored Scheme (CSS). The total estimated investment of PMMSY is INR 20,050 Crore. The Pradhan Mantri Matsya Sampada Yojana will be implemented during a period of five years (2020-21 to 2024-25).

PMMSY is implemented by the Department of Fisheries, Ministry of Fisheries, Animal Husbandry and Dairying, Government of India. The broader objective of this scheme is to address the gaps in the fisheries value chain by modernising and strengthening it.

Objectives Of PMMSY

The Goals of PMMSY Yojana are divided into three parts – Fish Production & Productivity, Economic Value Addition, Income Enhancement & Employment Generation. The main objective of the scheme is the development of the fisheries and aquaculture sectors.

  • Promote the potential of the fisheries sector with sustainable, responsible, and equitable practices.
  • Increase fish production and its productive capacity through various measures of expansion, intensification, diversification, and productive utilisation of the land and water resources.
  • Modernisation and strengthening of the value chain.
  • Increase the income of the fishers and fish farmers by generating meaningful employment.
  • Boost the fisheries sector’s contribution to Agricultural GVA & exports
  • Making sure of the availability of social, physical, and economic security for fishers and fishing farmers.
  • Strengthening of the fisheries management and regulatory framework.

Benefits of PMMSY

The Pradhan Mantri Matsya Sampada Yojana Registration is beneficial to the targeted sector in numerous ways:

  • The critical gaps in the fisheries sector are getting addressed and worked upon.
  • Enhancing fishing production rate and productivity of all the relevant resources in a
  • sustainable & responsible manner.
  • Making certified quality fish seed and feed accessible.
  • Implementing effective aquatic health management.
  • Betterment of infrastructure – modernisation & strengthening of the value chain.
  • Meaningful direct employment generation and indirect employment opportunities.
  • Making the fisheries sector efficient for competition and raising more investments.
  • Increase in the income of fish farmers and fish workers
  • Ensure social, physical, and economic security for fishermen and fishing farmers.

Eligibility For PMMSY

Eligibility For PMMSY

There are certain criteria for the applicant to be eligible for the PMMSY Subsidy as per the guidelines of the Pradhan Mantri Matsya Sampada Yojana Scheme.

  • Fishers
  • Fish Farmers
  • Fish Vendor and Worker
  • Development Corporation of Fisheries
  • SHG/ JLG in the fisheries sector
  • Fisheries federation
  • Fisheries cooperatives
  • Entrepreneurs and private firm
  • FFPO (Fish Farmers Producer Organisation or Companies)
  • Scheduled Caste/ Scheduled Tribe/ Women/ Differently abled people
  • State Government/ UTC
  • State Fisheries Development Board (SFDB)
  • The Central government and their entities

Want To Apply?

Do you want to avail the PMMSY subsidy? Then begin with the procedure of filling up the PMMSY application form. If you were wondering how to apply for PMMSY Scheme online then let us tell you that it is a systematic procedure for the application that one needs to follow. Moreover, a set of necessary documents is required for the application process.

Looking for help to complete this time-consuming task? Then get in touch with Egniol Services. We provide the best consultancy and assistance services for startups and businesses. Our team of experts provides end-to-end service to avail government grants and funding schemes for your business. Begin your Pradhan Mantri Matsya Sampada Yojana Application Form filling procedure with Egniol Services today.

Complete Your APEDA Registration Now With Expert Assistance

Complete Your APEDA Registration Now With Expert Assistance

Agri-Sector Of India

India is primarily an agricultural country. Farming is the primary occupation of the major Indian population. This makes farmers the backbone of our country. The contribution and participation of this sector in the growth and developmental activities are significant. Hence, this is supported and provided by the government with assistance in various forms. It is under the primary focus of the Indian government and is frequently provided with necessary encouragement and impetus.

Government support is provided in various forms. The most frequent one is the grants and funding schemes launched by the government. It aims to provide financial assistance to the targeted sector. One such government scheme has been launched recently to provide financial assistance to the agricultural sector. APEDA scheme is what we are talking about.

What is APEDA Certificate?

What is APEDA Registration Certificate

APEDA, full form – Agricultural & Processed Food Products Export Development Authority, established in the year 1985 with the main objective to promote the development and exportation of the products scheduled. It mainly offers financial assistance and guidance to all the APEDA exporters of the scheduled products. There are mainly three components of this scheme – Development of export infrastructure, Quality Development, and Market Development. The scheduled products are:

  • Dairy Products
  • Meat and Meat Products
  • Fruits, vegetables and their Products
  • Honey, Jaggery and Sugar Products
  • Floriculture & Floriculture Products
  • Alcoholic and Non-Alcoholic Beverages
  • Poultry & Poultry Products
  • Cereal and Cereal Products
    Confectionery, Biscuits and Bakery Products
  • Pickles, Papads, Chutneys, etc
  • Guar Gum
  • Groundnuts, Peanuts and Walnuts
  • Herbal & Medicinal Plants
  • Cocoa and its Products

APEDA registration is beneficial for all these businesses as it provides numerous advantages to them. The primary function of APEDA is to provide boosting, subsidy, and financial assistance to this sector and improving the quality of the products as a result. The financial assistance is provided in various formats and to execute this, APEDA performs various functions. Let us have a look at them.

Functions Of APEDA Scheme

APEDA registration scheme has several functions that it performs for apt implementation that makes benefits and advantages accessible to all the candidates who are eligible as per APEDA certificate registration guidelines.

  • APEDA Registration of individual exporters of scheduled products
  • Promoting development of scheduled products
  • Calibration of standard and specification for exports
  • Conducting inspections to ensure the quality levels
  • Enhancing the marketing of the scheduled products
  • Enhancing the packaging of the scheduled products
  • Promoting the production of the scheduled products
  • Provision of training for the sectors related to scheduled products
  • Data and stats collection

Benefits of APEDA Registration Scheme

APEDA Registration is important for the growth of exports in India. India majorly exports agricultural products. That’s why APEDA Registration is important for quality maintenance and growth promotion of scheduled products’ exports. Let us look at the benefits of APEDA registration now

  • Quality and quantity maintenance of scheduled products
  • Impetus for trades & exports
  • APEDA Registration can open the door of training for the candidates
  • APEDA Registration enhances marketing, advertising and packaging of the products
  • Database upgradation and survey conduction
  • Establishment of rules, regulations and guidelines for trade & export activities
  • Financial assistance and subsidies
  • Export Infrastructure development

How To Apply For APEDA Certificate?

Are you looking for assistance to get your APEDA Certificate? Then you are on the right track to avail the best benefits for your business. The funds are released under three instalments for this scheme. You need a one stop solution provider for your application process. Applying with an expert omits your chances of making mistakes in the application process and ensures a smoother process.

Egniol Services provides comprehensive services for the growth and expansion of startups and businesses. You get the best startup consultation service with our team of experts which can be a game changer for your business. At Egniol Services, we also provide impeccable services for application and registration for government grants and funding schemes. Get your APEDA certificate with the expert assistance of Egniol now!

Everything You Need To Know About Email Marketing

Everything You Need To Know About Email Marketing

We receive emails all the time. Even while you are reading this, your inbox must be buzzing with incoming emails. There are numerous mails that are sent and received across the world everyday. They have become a basic medium of communication for everyone. It is informal and formal at the same time. It helps you deliver the message with ease while keeping the “business/work” theme intact. Have you thought about how it has impacted the communication pipeline of the world?

It has cut down the delays of traditional methods of communications (such as letters) and has a real time account of who sent you what and when. Everyone has an email address in today’s world. It has seeped in our life to become an everyday chore of checking the mailbox once a day at least. While such is the case for day to day communications, it has been viewed in a new light where it is emerging as a platform for marketing as well. A modern-day business owner must think about how emails can be utilised for marketing his business and reach out to potential customers.

Email Marketing is trending these days. If you don’t know what it is and how it works for businesses then hang on. We are going to explain to you the 101s of email marketing here.

What Is Email Marketing?

What Is Email Marketing

Email Marketing is a way through which your business can directly communicate with potential customers. It allows your business to efficiently spread awareness about your products and services while delivering the desired message. Email marketing personalised the brand-customer relationship with a one-on-one communication thread. This results in strengthening the brand-client relationship.

Email marketing is one of the most successful and oldest mediums to pitch your potential customers virtually. It still holds its rank ahead of all other modern day social media platforms. There are various types of email marketing campaigns that can be used for increasing the conversion rate of your business. That’s not all, the importance of email marketing for any business is much more than that. Want to know the benefits of email marketing? Read on.

Benefits Of Email Marketing

There are various reasons why email marketing is important but the primary reason being the presence of a vast audience there. It is one of the most effective communication channels to deliver your brand message and market your business aptly. Listing out a few benefits of email marketing here:

  • Spread brand awareness
  • Advertise your brand content
  • Increase conversion rate
  • Network and build new connections
  • Efficient Lead generation
  • Promote your products & services
  • Develop and nurture your leads
  • A platform for personalised content
  • Increase sales
  • Attracting website traffic
  • Timely campaign execution
  • Targeting the right audience
  • Cost-effective process

Email Marketing Must Haves

Email Marketing Must Haves

An extensive process goes behind curating an email marketing strategy that turns into a well executed successful campaign. There are certain ways through which an email marketing service company would enhance your campaign. Do you want to know these insights? Here they are and make sure you choose email marketing services from an expert who is already aware of these email marketing best practices:

  • Emails should be short
  • Add visuals
  • Inculcate Social Proof
  • Optimise your lead magnet
  • Subscriber Segmentation
  • Automation with appropriate tools
  • Emails should be mobile-friendly
  • Add personalised value to your emails
  • A/B Test it
  • Crack the best timing
  • Manage and omit non-openers list
  • Try out new ways to utilise lead generation ads
  • Keep an eye on Email Analytics

Trust The Expert Of Email Marketing

All these processes must sound very foreign to a layman. In fact, many of these terms must be new to you, right? This is because email marketing is a technically intricate business. But where else would you find such a cost effective and efficient way to directly connect with your audience? The thing is, it demands in-depth knowledge and expert skills to curate an email marketing strategy that drives revenue for your business. The best email marketing campaigns always have an expert touch to them.

Being a contemporary business owner you must be looking for the best email marketing services in India for your business now. Look no further than the best email marketing services in Ahmedabad, Egniol Services. We provide 360° business and marketing consultancy for all types of businesses. Email marketing services is a part of the wide ranging digital marketing solutions we offer. Our team of experts have successfully completed a number of email marketing campaigns for various businesses. Begin your email marketing journey today with Egniol Services. Get in touch to know more.

Content Marketing A Key To Increase Sales

Content Marketing: A Key To Increase Sales

Don’t Be Salesy

Have you received one of those salesy emails stating that you don’t want to miss whatever offer they are selling? And you don’t even open that mail. But who ever does? People only like to be presented with information when they are willingly expecting it. No one likes an elevator sales pitch in their face when you can’t think of anything else but when that pitch is going to stop. It makes you feel a strange repulsion from whatever that person is offering. Yes, we have all been there!

It’s as if you are looking for a nice suitcase in the market but someone keeps urging you to get health insurance because they think your life is in danger. In the middle of the market, you are staring at this health insurance advertisement that popped out of nowhere. It is like a car crash, you can’t look away! It makes sense that you need to get health insurance but this is not the time and place to think about it. It is an “interruption” right now. That’s what outbound marketing does. It interrupts you when you least expect it. Do you want your customers to associate your brand with annoying interruptions?

An ideal alternative would be a marketing strategy where you target the audience who is already looking for the solution that you are selling. Here, the unexpectedness and interruptive nature are deleted. This is known as content marketing which is inbound in nature. Let us move forward to understand what content marketing is all about.

What Is Content Marketing?

What Is Content Marketing

Content marketing is when your brand is present in the right place at the right time. It is about grabbing the right attention and converting it for your own good. You can tweak it however you want. You decide which format of content you want to go for and where you want to put it up for whom. There are four types of content – written, audio, visual, and imagery. Blogs, pages, infographics, videos, podcasts, Twitter content, etc are content marketing examples.

Content marketing aims at sharing valuable and relevant content for the right audience. If you look carefully then you will notice that content is presented to you everywhere through various formats and mediums. It’s all about understanding the trend of what your target audience is searching for at any particular moment and putting your foot in the door with the right type of content. Your goal should be to communicate how your brand solves their problem and how efficient it is with that. Here we are enlisting content marketing types for you to choose from :

  • Blog posts
  • Infographics
  • Videos
  • Case Studies
  • Testimonials
  • User-generated content
  • Influencer marketing
  • Guides and How-Tos
  • Memes
  • Copywriting
  • Email marketing
  • Checklists
  • E-books
  • Podcasts
  • Social media posts

Content Marketing Benefits

Now that you know what content marketing consists of and how it functions, you must be considering applying it to your business. Still in the deciding phase? Then start searching for the best content marketing agency because we are going to present the importance of content marketing through numerous benefits here that will strengthen your decision. Have a look:

  • Get discovered through
  • organic searches
  • Increased Sales
  • Cost-effectiveness
  • Connect with loyal customers
  • Increased Organic Traffic
  • Increased Referral Traffic
  • Becoming socially engaging
  • Gaining more followers
  • Target the right audience
  • Increase in Conversion Rates
  • Can be moulded in multiple ways
  • Enhancing brand identity

Content Marketing Roadmap

Content Marketing Roadmap

Do you want to know what is the process that goes into curating a content marketing campaign? A complete step by step execution process goes behind the stage of a successful content marketing campaign. A Lot of metrics and analysis are involved for flawless strategy planning and execution.

First, you need to gain an in-depth understanding of who your audience is. There should be clarity along the lines of who is going to see or read whatever content you are producing. Only then you can narrow down to the platforms where your target audience is actively present. This brings you to the second step of deciding the platform where your content will go. Every platform has its unique content presenting format. Hence, this allows you to decide which type of format you are going to opt for and ways to enhance it. Then comes the roles of all content marketing techniques and tools such as SEO optimisation, hashtags, etc.

Yet, that’s not all, there are many more steps ahead of this which consist of analysing and gaining insights for better engagement and reach. Successful execution of a content marketing strategy requires attention to a number of intricate technicalities in order to get the desired results. Sounds daunting? There are content marketing experts who can do this for your business. Some things are better left to experts, they say.

You Need A Content Marketing Expert

The content must be shareable & engaging. Moreover, one needs to be consistent with the process. All this requires a lot of time, effort and resources. To successfully execute a content marketing campaign, you need to invest a lot of time and attention. Instead of this, you can utilise all that time and attention for the betterment of your business. Can you afford ignorance toward your business? We believe not. Hence, you need a content marketing expert to take this off your plate.

Looking for an expert? We got you! Egniol Services provides the best content marketing plans for all types of businesses. 360° content marketing services are provided by our team of experts for your business. Get in touch with us to avail the best consultancy for your business and enhance its digital presence. Begin your content marketing journey today with Egniol Services.

Branding Solutions A Complete Guide

Branding Solutions: A Complete Guide

Business Needs A Face

Let’s begin with playing a mind game. Guess the name of a popular biscuit brand that has a little girl on its package. You knew the answer within a fraction of a minute! Your mind must have painted a picture of that biscuit’s package with that girl’s image on it. If you let that thought linger for a bit longer, you suddenly find yourself recalling the last time you had it and how it tastes (after dipping it in tea). That’s what branding is all about. It paints a picture of the brand in front of your eyes and builds a recall value for the brand.

When you begin a business, there are numerous things that you need to complete before calling it a day and stating that you finally have a fully functional business. From naming your company to completing all formalities for certification, there are many boxes that one needs to tick. One of the most important boxes out of those is the “Branding” box. Don’t you want your customers to experience the same thing that you did when we asked you to guess the popular biscuit brand’s name?

What Is Branding Solutions?

What Is Branding Solutions

“Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioural brand components, many of which are shaped by interaction design,” said Kate Kaplan is the ideal definition of what this vast spectrum of branding consists of. Still the question of “What is branding in marketing?” persists in your head. First things first, branding and marketing are two different things. Many people use these terms interchangeably and are confused between the two. Let’s clear this out.

Branding refers to giving a particular design, symbol, and many other aspects that are attributed to the brand’s name. These attributes are recalled by the audience/ customers whenever there’s a mention of the brand. This gives an identity or persona to the brand resulting in establishing familiarity for the customers.

Now that you know what branding means, it will be easier for you to understand the difference between branding solutions and marketing. Marketing is a phenomenon in which the brand or the branding attributes are placed in a strategic manner so that it catches the audience’s attention. The primary goal of marketing is to advertise, or to be specific, “market” the product and services to attract potential prospects. Eureka moment? Then put both the terms (branding & marketing) in different jargon of your brain.

Why Is Branding Important?

Let’s begin by answering the question – “What is Branding Solutions?” Branding Solutions refers to all the services that are provided by a branding agency under this umbrella term. It consists of a number of deliverables like logo design, branding design, name sorting, tagline writing, designing packaging (if any), and much more. Branding gives your business the much-needed face and personality that makes it approachable and attractive.

Any brand creates/gains a reputation from the moment it steps into the market. This is inevitable. Then why not influence the reputation in your favour when you can? This is the main objective of branding and also the biggest upside. Branding solutions is not all about creating an identity there’s more to it. In fact, there are several other benefits of availing digital branding solutions. Here we are going to list a few of them for you:

  • Creating a brand
  • identity
  • Building a relationship
  • between customers & brand
  • Becoming credible
  • Building good
  • reputation
  • Delivering your message efficiently
  • Targeting the right audience
  • Attracting stakeholders
  • Gives a unique identity to the brand
  • Increases familiarity & trustability
  • Attracting new prospects
  • Achieving recognition
  • Supports advertisement activities
  • Enhances employee satisfaction

Why Does Your Business Need A Branding Solutions Company?

Why Does Your Business Need A Branding Solutions Company

There is a vast difference between doing something by yourself and letting the expert do it. It is the same as trying to stitch your clothes or self diagnosing your disease. You trust the experts for such matters rather than doing it yourself. Branding solutions fall in the same category which is why you need expert assistance for digital branding solutions for your business.

Some things are better left to experts and it has its perks. If you are considering hiring a branding solutions company but still meddling in the deciding phase then hang on. We are going to state the pros of hiring a branding solutions company here so that your “maybe” turns into a firm “yes” 

  • An objective outlook toward your business
  • Innovative intervention
  • In-depth knowledge of the best practices
    Accessibility to the best professional tools
  • Increased ROI
  • Cost-effective
  • Time saving
  • Cross Industry experience for the win
  • Expert quality branding development
  • Customised branding strategies
  • Effectively bringing the brand to life
  • Aptly reach out to the target audience
  • Intact relevancy with the latest trends

The Expert You Are Looking For!

Want to hire experts for branding solutions? We support your decision. We understand that you want the best for your brand and hence, you need the best branding solution company that’s out there. Look no further than Egniol Services for all your digital brand solutions needs.

Egniol Services provides 360° branding solutions for your business. Our services include everything from online branding solutions to SEO optimisation for enhancing your digital presence. Egniol Services is renowned for its exceptional digital marketing services. Get in touch with us to end your search for a digital marketing expert and begin your branding journey.

Why Should You Hire A Digital Marketing Expert

Why Should You Hire A Digital Marketing Expert? 

Why Market Online?

“Ignoring online marketing is like opening a business but not telling anyone” – a quote so apt, we can’t help but put it here for you. This is so true knowing the fact that there is no escape to online marketing in today’s time. Online marketing which is also known as digital marketing is the second leg of the marketing game (whereas offline marketing is the first one). You need both legs to be fit and strong in order to run your marketing campaign. The finish line of running (a marketing campaign) is achieving the desired results in any form such as a higher conversion rate, brand awareness, or reaching the target audience.

The wave of digitalisation has left nothing untouched. As a result, everything is online now. You name it and it’s just a click away. This makes it even more necessary for you to begin your digital marketing journey. The world is living online so you should too! Take your business where the crowd is already present. You need to begin your Digital Marketing journey now to stay relevant and compete with other brands in the market. Let us understand what digital marketing exactly means and what is included in it.

What is Digital Marketing?

What is Digital marketing expert

Marketing means advertising your services and products to the people. The new age of marketing demands you to execute this process online on the internet. It has several components such as mapping out a strategy, deciding the medium where your target audience is present, and before everything else, making an audience persona to make sure your content is relevant to your audience & niche. Seems like a lot of work, isn’t it? That’s because it actually is a complicated process that needs to be done by an expert. Remember – digital marketing is a full time job, and you can not manage it with your existing business, you should hire a Digital Marketing Expert instead!

The primary goal of Digital Marketing Expert is to attract potential customers that funnels down to become real offline customers eventually. All the steps of the marketing strategy are planned out in such a manner that it eventually brings new online customers that get converted into offline customers. This goal is achieved through various mediums like social media, email marketing, search engines, etc. Now that you know about the complexity of the task at hand, you might want to reconsider doing it all by yourself. While you do that, we are providing you with reasons why you should hire digital marketing experts instead, check them out.

Here’s Why You Need Top Digital Marketing Experts For Your Brand

Some tasks are better left to the experts. Digital Marketing Experts is one of them. There is a vast difference between homeschooling your child and sending him to an established educational institute. The holistic development of the child happens only in a controlled environment like school. The same goes for your brand – your other child. You need expert digital marketers to make sure your brand goes through a holistic development and is ready to run a digital marketing campaign.

Tasks like planning, batching, writing, graphic creation, editing, SEO optimization, Ad Management, etc require special skills. There are many technicalities involved within Digital Marketing Expert. Not just the skills but the added knowledge of all these years and the familiarity with the algorithm is what actually adds to the process. There are indeed numerous benefits of a Digital Marketing Expert for your business. Let’s have a look at them.

Benefits of Hiring An Digital Marketing Expert

Benefits of Hiring An Digital marketing expert

Start looking for a digital marketing expert in India because we are sure you will be convinced to hire one after knowing these benefits:-

  • Cost-Effective
    It is far more affordable than hiring an in-house team. You just pay for the services you need.
  • Time Saving
    You basically save your precious time which you can then invest for the betterment of your business. You also save a lot of time which could have been spent on hiring & training an in-house team
  • Increased Revenue Results
    A sure shot way to increase your revenue results is to hire an expert digital marketer for your business. The ROI is increased with the help of strategic actions which are planned according to the specific needs of your brand. Here, the invested amount is also far less than the traditional marketing budget.
  • Reach The Right Audience
    The experts know how to reach out to your target audience and what is the ideal way to communicate with them. Understanding and studying the audience persona is a crucial step before beginning the process of strategizing.
  • Brand Awareness
    You need to educate the people about what problem are you solving for them and what is your brand identity. Your brand’s impression is very important. Hence, you can only trust an expert to work on creating your brand’s image and make your audience aware of your brand’s existence. 

Are You Looking For Top Digital Marketing Experts In India?

Look no further than your very own digital marketing expert in Ahmedabad – Egniol Services. We are one of the leading digital marketing agencies of India and are widely recognized for our marketing projects. We help businesses grow online and expand their horizon. 

Get in touch with our team of experts to receive consultation on business expansion and marketing strategy. We provide 360° Marketing Solutions for businesses and provide all the services under one roof. Optimise your digital presence with Egniol Services today and welcome new prospects from online platforms for your products & services. 

Innopreneurs Season 9 Is Here Don’t Miss Out Apply Today

Innopreneurs Season 9 Is Here: Don’t Miss Out, Apply Today!

Listen Up, Innovators!

What is innovation? It is the phenomenon of bringing revolutionary ideas to fruition. In simpler words, it refers to bringing in change for the better. Change is inevitable and it is brought in by various mediums or ways. In an economy, entrepreneurs are the innovators. They are the medium of change in an economic setting. There are various driving forces in an economy that encourage and influence the growth of the startup ecosystem.

“Lemon ideas” comes from a similar school of thought. It encourages startups to present their innovative startup ideas and provides them with a platform to ignite the spirit of competitive entrepreneurship. This acts as an encouraging platform for budding entrepreneurs and on top of that provides them with several benefits.

What is Innopreneurs Season 9?

What is Innopreneurs Season 9

It is a platform where entrepreneurs can compete based on their new innovative startup ideas. It is one of the most awaited and happening startup contests for entrepreneurs in South Asia. It will be spread and running in 6 months across the nations with more than 50 pitching rounds. The top 150 winners with startup ideas will compete in the pre-finale and finale round for the coveted benefits and prizes. The participants can avail of various benefits and get a chance to win several exciting prizes.

The Innopreneurs Idea Contest is where innovators who missed the chance to showcase their most innovative startup ideas in the Startup Contest will get another chance to showcase them. This will also be spread across in 4 months and again more than 50 pitching rounds will be held. This will run parallel to the Startup Contest but will have a separate set of exciting prizes and benefits. The top winners here will get the chance to enter the pre-finale round of the Startup Contest.

Focus Sectors Of Innopreneurs

The contest is open for unique startup ideas from these sectors:

  • Atma Nirbhar Bharat
  • Biotechnology
  • Cloud/ AI / ML / Data Science
  • Hospitality & events/
  • Tourism
  • Social Impact
  • Ed Tech / NEP
  • Environment & Sustainability
  • D2C / E-Commerce / Retail
  • Web 3.0
  • Energy
  • Manufacturing
  • Healthcare
  • Services
  • Finance
  • Agriculture
  • Others

Eligibility For Innopreneurs

New business startup ideas that fulfil the following criteria are eligible for application:

  • Must have a passion for innovation and bringing change to the startup economy
  • Must be at the Idea stage, POC stage, or MVP stage
  • The applicant must be above the age of 18 years. Thus, opening the door for young minds

Along with this, the applicant must have a business summary and basic startup details or presentation

Benefits Of Innopreneurs

There are several exciting prizes and benefits for the best startup ideas that participate in Innopreneur Season 9 as follows:

  • 15K USD worth of prizes
  • 1.5K USD of cash prizes dedicated to the Idea Contest
  • 1 Million USD of Funding Available
  • Mentoring and guidance
  • Incubation support

Apply Before It’s Too Late!

Startup or Prototype/MVP based on innovative and unique startup ideas must make the most out of this opportunity. Lemon Ideas has been helping startups since 2014. It recently announced the 9th Season of the Innopreneurs Contest for business startup ideas that have a unique and innovative touch to them.

If you think you have the most innovative startup ideas then Startup Contest is the platform for you. Avail of the benefits and get a chance to win exciting prizes. Along with that, your startup gets the chance to network and receive guidance from industry mentors too. Whereas, if you just have unique startup ideas then participate in the Idea Contest to win amazing prizes. Here you also get a chance to enter the pre-finale stage of the Startup Contest if you stand in the top winners’ line.

Apply now before it’s too late! The last date to apply is 6th January 2022. So make haste and get in touch with Egniol Services to begin your application process. Our team of experts provides your startup with the best services possible. We, at Egniol Services, strive to provide you with comprehensive services. Consult today, you don’t want to miss out on this contest!



One of the most prominent programmes run by the Indian government is the Rashtriya Krishi Vikas Yojana – Remunerative Approaches for Agriculture and Allied Sectors Rejuvenation (RKVY-RAFTAAR). Building an Agripreneurship & Agri-Business ecosystem in the country, providing funding for aspiring Agristartups, and encouraging a system of business incubation are all ways this initiative hopes to develop infrastructure in the Agriculture and Allied industries.

Under the RKVY Raftaar – Startup Agri-Business Incubation Program, promising businesses with a minimum viable product (MVP) based on innovative solutions/processes/products/services/business models in the agriculture and related industry would receive financial assistance of up to Rs. 25 lakhs. The candidate incubatees would receive funding based on their actual needs and the assessment/evaluation of their business plans by the programme selection committee, whose decision in this regard would be final.

The incubates will be able to get their products, services, business platforms, etc. out into the market and scale up their operations more quickly, increasing the likelihood of their success. Because of this assistance, they will be better able to secure funding from angel investors and venture capitalists, as well as loans from commercial banks and other financial institutions, which will allow them to expand their business operations.

Objectives of Avishkar Scheme:

  • To ensure that deserving incubatees receive timely financing and incubation support.
  • To facilitate the transition of the minimal viable product (MVP) into a commercial state and to expand the product and business.
  • To provide a platform for speedier testing and adjustment of their techniques or minimal viable product (MVP) based on creative solutions/ processes/ products/ services/ business models, etc. in preparation for scaling up.

Eligibility Criteria For Avishkar Scheme:

  • The applicant must be a legal entity registered in India.
  • The applicant must be an Indian startup per DIPP notice. This assistance is not intended for Indian subsidiaries of MNCs and international firms.
  • A once-supported startup is ineligible to apply for further rounds of seed funding.

The pattern of Funding Support and Release of Funds For Avishkar Scheme:

To ensure incubatee/private involvement in the programme, the incubatee will bear 15 percent of the proportional project cost. The remaining 85 percent of the project’s proportionate cost up to a maximum of INR 25/- lakhs will be covered by the RKVY-RAFTAAR scheme, which will be released in three instalments as detailed below:

  • After the signing of the agreement between the Incubator/RABI and the incubatee, the first instalment of 40% of the approved project for seed funding will be released.
  • The second instalment of 40% will be released to the incubatee upon the recommendation of the Incubation Committee based on their performance and achievement of milestones, as well as upon the use of 40% of the previously released amount and receipt of a provisional UC for 80% of the previously released funds.
  • The third instalment of 20% will be released to the incubatee upon the recommendation of the KRISHIK- Agri Business, UAS, Dharwad Incubator Committee, based on the incubatee’s performance and achievement of milestones, as well as the utilisation of 80% of the previously released amount and receipt of provisional UC for 80% of the previously released funds.

Broad Activities to be supported under Grant-in-aid Funding For Avishkar Scheme:

This Avishkar Programme would support the costs associated with the following activities:

  • Product Refinement/Testing and Trials/ Test Marketing/ Marketing launch
  • Expenses on data generation/data acquisition for ideas working on IT side/AI side
  • Fees for IP issues/one time technology licensing fees
  • Manpower for day to day operations
  • Day to day operational expenses like electricity bill, incubation charges etc.
  • Any other area/activity as deemed necessary and recommended by KRISHIK- UAS, Dharwad Agri Business Incubator Incubation Committee.

Focus Areas For Avishkar Scheme:

Fous Sector for Avishkar
  • Organic Farming
  • Precision Farming
  • Agricultural Supply Chain
  • Agricultural Biotechnology
  • Post Harvest & Food Technology
  • Food Processing
  • IoT, ICT and AI in Agriculture
  • Natural Resource Management
  • Animal Husbandry, Dairying
  • Agri-Input tools and technologies
  • Farm Mechanisation
  • Agriculture Engineering
  • Agri Ext Education
  • Waste to Wealth, Secondary Agriculture
  • Agri Clinics & Farm Health services

Egniol’s objective is to create India’s largest MSME and startup ecosystem. In order to accomplish this, Egniol offers comprehensive solutions for the broadest spectrum of government benefits, management consulting, training, and mentorship for MSMEs & Startups. We are here to provide consultation and direction for a variety of initiatives and services. Get in touch with us for more information.