Affiliate Marketing in India - Beginner's Guide - By Egniol

Affiliate Marketing in India – Beginner’s Guide

What is Affiliate Marketing?

One might wonder what affiliate marketing is, but the fact is that all of us have seen it but are just unaware of the terminology. So think, when was the last time you wanted to buy a phone, laptop, jacket, a BBQ grill, a pair of shoes, a nice watch or anything for that matter, and you went on to look for videos on YouTube which gave you to a tutorial/review of it. Either that, or you did not want to buy a product and just came across an ad and wished to buy it. You could also have browsed something like “Best chairs under ₹10,000” which gave you an article to help you reach a decision.

In all cases, there would be a link which you’d follow to reach a certain landing page where you could buy the product. If the creator or marketer who produced that piece of content provides you with their own link to buy it, then it is called an affiliate link, from which they make money. In other words, affiliate marketing is when you advertise the products or services of other people on your website in exchange for a cut of the sales you bring in. Commissions are frequently a proportion of the sale price, but sometimes they may be in the form of a fixed sum. 

Below 6 points will help you understand and get started with Affiliate Marketing

1. Choose a platform

With a wide range of social media platforms available, choosing a suitable platform is crucial when starting with Affiliate Marketing. However, for affiliate marketing, the 3 main effective platforms are Blogging, YouTube and Instagram. Blogging refers to creating your own website and providing informative SEO-optimized articles which would then take a reader to a certain product affiliate link. Similarly, on YouTube & Instagram, you would create static or video content in order to entice an interested buyer to click on the links.

2. Select a Niche

Affiliate Marketing in India - Beginner's Guide - By Egniol

Exploring all the categories or focusing on multiple things on the same website, Instagram or youtube can become a problem as your audience wouldn’t be able to connect well with you. Instead, catering to a similar kind of audience at one time generates more trust and gains you more affiliate partners.

It is preferable to engage with seasoned experts or influencers who create content for their audience. Professionals can assist you in producing reliable content that will increase traffic, keep readers interested, and increase affiliate sales.

3. Identify & Join Affiliate Programmes

Primarily there are 2 types of programs which are:
A) High-paying, low-volume affiliate programs
B) Low-paying, high-volume affiliate programs
There are other types too, but it is essential for beginners to understand these two before going any further.

In program A, the end product is a high ticket size product and usually sells less in volume. For example, a mid-range Business Software would cost around ₹20,000/month for which an affiliate marketer would make around 30%, but the pool of buyers will remain limited.

In program B, the product is usually one which has a higher audience and sells a good volume, but an affiliate marketer would make a small percentage for every product sold.

4. Drive Traffic to your Affiliate site by producing Excellent Content

Research was conducted where people were asked where they research and buy products that cost $100, and they mentioned names of popular affiliate sights. After all, providing value to the reader who has visited your website is what creates a lasting impact.

An organised YouTube channel with helpful playlists about gadgets, lifestyles, appliances, culinary or any area, and Instagram guides, pre-planning festive guides are some avenues where you can create good content.

5. Get People to Click on your Affiliate Links

Affiliate Marketing in India - Beginner's Guide - By Egniol

It is important that enough stress is laid on the fact that the consumer of your content clicks on YOUR link first. This has to be reiterated as only if your link is clicked, a cookie will be generated so that even if the person does not buy your product at that moment, it is confirmed that they indeed visited the product page through you and not manually searched for it themselves.

For example, if a person clicks on the affiliate link of the product you’ve advertised, it’s possible that they’re looking around and would come back later. Even though they visit the website on their own later and purchase, you an affiliate marketer will still get a certain amount just because the driving factor was the affiliate link.

6. Clicks → Sales

Not every click will result in a sale, but certain tactics can be implemented to boost that conversion. Looking for merchants with programs that already have a good conversion rate is a good idea, to begin with.

Over time, you will start getting more clicks, but as you know, it’s the actual sales that count in affiliate marketing. However, there are a few brands that also pay an affiliate marketer based on the visits if getting consumer reach is their goal.

Egniol Group of Companies aims to revolutionize Indian Startups and MSMEs by providing start-up consultancy, and digital & legal services, so they can focus on their core strengths while we do the rest for them.

If you are a start-up and need services like seed funding, government programs and other information, get in touch with us at info@egniol.co.in.

Top Social Media Management Tools for Businesses - Egniol 1

Top Social Media Management Tools for Businesses

Why Social Media Management Tools?

With increasing social media platforms gathering most of the internet traffic, it becomes difficult for Businesses to update content on each platform individually. Hence, a business can utilize many social media management tools to streamline its activities on social media, which helps save time while maintaining or improving efficiency.

This helps companies market their products or services to a larger audience, which these platforms boast of. It also gives additional insights to marketers which assist them to create a better and more attractive social media image.

Below-mentioned are some best social media management tools that are essential for your business’ success in the long run:

1. Name Checker

An underrated tool when starting a business, Namecheckr is essential to maintain a uniform image across all platforms. It helps check the availability of usernames and domain names across all major platforms.

Before deciding on a name for your business, Namecheckr becomes convenient while you are brainstorming. Reserving a unique name on digital platforms also becomes crucial when you register for a trademark for your entity.

A consistent name improves the recall value and establishes a strong brand image in the long run. It avoids wastage of time in the future.

2. Brand Watch

A best in its class collaboration tool, Brandwatch is indeed an all-in-one solution for a business be it posting, customer engagement, internal team communication, and more. It has one calendar that accommodates both organic & paid content for easy management. Equipped with a digital asset library, it makes life easier for the employees with an intuitive user experience.

The Cross-channel inbox feature is a boon for companies that need leads as a consolidated inbox ensures no customer is left unresponded.

This is a paid tool that is used by major brands like Coca-cola, Toyota, Columbia University, and more. So if your business has the budget to invest in such a tool then go for it!

Top Social Media Management Tools for Businesses - Egniol 2

3. Buffer

To avoid making social media management complex, Buffer.com has made planning, preparing, and analyzing your social media campaigns a breeze! Integrate your Facebook, Instagram, Twitter, Pinterest, and other social media handles with Buffer to enjoy a systematic result of your work.

Skip the spam comments and only respond to important comments with the help of labels and hotkey function. Publish your posts simultaneously and get reports to enhance customer acquisition and engagement.

With monthly and yearly subscriptions available, you can try Buffer and manage up to three channels, to begin with, and then select a plan as the size and scale of your business increase!

4. Meet Edgar

Meet Edgar is a social media automation tool which also assists you to create a constant flow of content that keeps your followers engaged. It is preferred by bloggers, coaches, realtors, fitness trainers and more professionals that wish to maintain a robust digital image.

Equipped with a limitless library, it makes building, scheduling, monitoring and growing uncomplicated across all platforms. Automation is what Meet Edgar specializes in and that’s why it’s preferred by more than 10,000 businesses.

This highly useful tool comes with monthly & annual plans catering to starters, side hustlers, small businesses and entrepreneurs.

Top Social Media Management Tools for Businesses - Egniol 3

5. Neon Tools

A must-have tool for people running online businesses, Neon Tools is One suite with all the important marketing tools and is trusted by over 60k creators and marketers.

Create customized short links (URLs), micro-landing pages, audit, sort Instagram accounts, generate QR codes and analyze hashtags with ease.

Get started and explore a wide variety of tools. If you are a small business and need digitization, this tool shall surely provide you with enough information about your social media reach.

Contact Egniol today to start with your digital journey and to avail quality social media marketing services. Let us manage your digital image and internet marketing while you focus on providing effective products and services.

How To Get WhatsApp Green Tick Verification For Your Business? - By Egniol

How To Get WhatsApp Green Tick Verification For Your Business?

WhatsApp green tick verification

WhatsApp’s Business feature WhatsApp green tick verification is becoming more useful for companies to communicate with their clients for a variety of reasons, including automated updates like order-related notifications, WhatsApp bulk messages and broadcasts, and customer assistance.

Customers can benefit greatly from WhatsApp as well, as it allows them to receive real-time updates and start conversations with brands without any friction. However, businesses should remember that WhatsApp is still a private messaging app, and they need not be invasive in order to prevent losing customers’ trust.

Getting your business verified by WhatsApp Green Tick Verification and earning the coveted green checkmark emblem is a quick and easy approach to increase credibility.

What is the WhatsApp Green Tick?

There will now be a WhatsApp Green Tick emblem on the profile of your WhatsApp API number. Once WhatsApp verifies your business profile, you will be given this green tick badge to show that your account is an Official Business Account.

What benefits does the WhatsApp Green Tick Verified Badge offer?

How To Get WhatsApp Green Tick Verification For Your Business? - By Egniol

Your brand is genuine, original, and trustworthy if it has a green tick.

  • Your brand will be visible to consumers even if they don’t manually enter your contact information. Better relying on!
  • By earning the “Green tick” badge, you may find that fewer consumers choose to “block” you.
  • As an added bonus, it may boost your recipients’ propensity to read their messages, so maximising the value of your messaging investment.
  • Long term, it has the potential to become an integral component of your brand’s identity.

Which industries do not qualify for the WhatsApp Green Tick Badge?

How To Get WhatsApp Green Tick Verification For Your Business? - By Egniol

WhatsApp prohibits certain industries from obtaining Green Tick Verification. Additionally, businesses in certain industries cannot apply for WhatsApp API access. Even if they do, WhatsApp rejects their application.

The ineligible industries include:

  • Adult Product/Services
  • Alcohol Brands
  • Cryptocurrencies
  • Dating Services
  • Drugs & Tobacco Items
  • Gambling Businesses
  • Medical & Healthcare Products
  • Weapons & Ammunition Businesses

The most important factor in obtaining WhatsApp Green Tick Verification

We have found that having between three and five PR pieces produced about your business significantly enhances the likelihood of your account being verified, as seen by the Verified Green Tick emblem appearing on their profiles.

Why Egniol?

Verifying your WhatsApp API is simply one of the numerous steps your organisation must take to manage WhatsApp support efficiently.

With Egniol, you can effortlessly control your whole WhatsApp API and more:

  • Obtain WhatsApp API entry
  • Obtain identification badge
  • Manage WhatsApp customer service with a shared inbox.
  • Send automated client notifications, such as cart abandonment, order confirmation, shipping confirmation, and COD order confirmation.
  • Grow your business by sending promotional WhatsApp broadcasts to your consumer lists.

Begin your WhatsApp Green Tick Verification application today

Applying for WhatsApp green tick verification and earning the app’s green badge can lend your account more authority if you use the service’s API. By doing so, you’ll gain the trust of customers not only temporarily, but permanently.

How Instagram stories are ruling the world of Social Media? - By Egniol

How Instagram stories are ruling the world of Social Media?

It’s easy to overlook Instagram Stories in favour of TikTok, Instagram Reels, and YouTube Shorts, which are all receiving more attention from the social media marketing community. Stories have been around for a long time, much longer than any of the newer, more popular short-form video platforms. Still, it is one of the most important channels for connecting with your target audience on social media, as well as for driving traffic, boosting engagement, and raising brand awareness thanks to its constantly developing set of tools and features. One-third of the most popular stories are brand-published content. If Instagram Stories aren’t part of your current plan, you might be missing out on something.

As of January 2019, more than 500 million Instagram accounts were using Stories every day, according to Instagram’s own statistics, and this number is likely to have increased since then. However, while Stories’ high volume of daily users is certainly appealing, it is not the primary reason why you should incorporate it into your marketing plan. In my opinion, these are the three most compelling uses for it.

Allows you to show the human side of your Brand

How Instagram stories are ruling the world of Social Media? - By Egniol

Showing the human side of a brand is becoming increasingly popular, and Stories makes it easy to do just that. In a world where automated responses are the norm and insensitive responses from companies are all too common, genuine and relatable content is thriving on social media. In order to demonstrate your genuineness in short-form media, it is best to create content that is spontaneous, one-of-a-kind, and casual. While polished, classy content is great for your feed, the real deal is what draws people to your Stories.

This is a major selling point of Stories, and it can help you connect with your target audience. Providing your audience with videos and images of the actual day-to-day activities of your company not only satisfies their curiosity, but also demonstrates that the people behind the content are human. Many people like to use social media because they feel they can connect with the content they read or watch. By demonstrating that your brand is in tune with its target demographic, be it through clever use of nostalgia, a keen eye for the latest trends, or even just a general knowledge of its consumers’ preferences, you will increase the likelihood of your target consumers interacting with your brand. Here we reach the second impetus to start using Instagram Stories immediately.

Grabs more attention due to its Time-Sensitivity

Stories is a great tool for attracting the attention of your target audience because of its time-sensitive format and set of interactive features for your audience. In order to get users to take that first step, the Stories format provides a simple and effective means of doing so. A few taps are all it takes for your audience to participate in polls, quizzes, questions, and even custom stickers. Customers perceive a company that is eager to hear their feedback. By asking users to take part in your stories, you show them that you are a reliable source.

It’s important to remember that, like TikTok, the content you put out on Stories should place an emphasis on creativity. People under the age of 25 (Generation Z) now account for more than 37% of Instagram’s total user base. Content that appeals to this generation’s sense of individuality and creativity—through novel methods of presenting information, interactive formats, or striking visuals—is likely to do well with this audience.

Generates more Traffic & Conversations

Engagement on Instagram Stories can also lead to more traffic and conversions. A blog is a great place to generate interest in a forthcoming product, share important company news, or inform readers about a specific product or service. 57% of consumers say they use brand followers to find out about new products. You can gain confidence by reading stories. A new link sticker and clear calls to action can help you direct customers to your website. (Note that the link sticker seems to only be available to accounts that are either verified or have over 10,000 followers. Remember to check for updates if you aren’t able to see it on your account right next to the poll sticker at the moment.

Combine this with the exclusivity aspect that Stories provides, and you can have a winning formula. Time-sensitive deals or offers provide your followers with something unique to them. Customers can save money by participating in your stories and reading your updates. This has the dual benefit of boosting sales and building customer loyalty by convincing readers to keep an eye out for more of your work.

Stories put you in the Spotlight

How Instagram stories are ruling the world of Social Media? - By Egniol

Last but not least, Stories are worth considering because they can help put your content in the spotlight, no matter where you are in social media marketing. With Instagram Stories, your content is front and centre from the moment you open the app, guaranteeing maximum exposure and attention. You have a great chance of getting your brand seen through Instagram Stories, as 59% of Instagram users among American adults log in at least once a day.

Any item in your feed has an equal chance of being overlooked or ignored. The Instagram algorithm is a complex puzzle that may cause a large portion of your content to go unnoticed by users. When you use Stories, you can bypass the usual gatekeepers and go straight to the front of the line to grab your target audience’s interest. The average social media user has an attention span of Instagram posts that can go into greater detail on a given topic, but Instagram Stories allow for more engaging and entertaining content to be shared in smaller, “snackable” chunks.

Finally, keep in mind that you should always be open to trying new things out. Short forms of media, such as stories, benefit greatly from being original. Think about what your audience wants to see and how these tips for using Stories effectively can help you deliver it, then let your imagination run wild.

How does website speed affect your website ranking - EGNIOL 1

How Does Website Speed Affect Your Website Ranking?

The speed of a website is crucial. Google considers it a ranking factor. Google has provided developers and webmasters with tools to increase page loading speed. This includes Google Lighthouse.

How does Page Speed Insights work? Page speed affects SEO? This article explains everything.

Previously, Page Speed Insights Tool was bad. Most of the information was elsewhere and didn’t indicate speed. Google recently upgraded the feature, though. It’s also harder to understand.

This tool has gained popularity among SEOs thanks to Page Speed Insights, which is powered by Lighthouse but displays the information in an easy-to-understand style on a web page.

How Does Google PageSpeed Insights Work?

Page Speed Insights is a Google tool for analysing website performance. The tools are primarily concerned with technical SEO, but they also assess User Experience and accessibility. 

Page Speed Insights can be found at https://developers.google.com/speed/pagespeed/insights/.

After you enter the URL, the tool will return a page with website performance results. A general score is the average of multiple factors. What affects your speed is explained below.

Google has other Page Speed tools. Mod page speed, a server module, can help with speed issues, as can Chrome’s Lighthouse (a site analysis tool). Page Speed Insights has Chrome extensions. We’ll cover each briefly, but we’ll focus on Page Speed Insights because it’s the tool most SEOs use to check a website.

Mobile vs. Desktop

Google gives two scores for a page: one for mobile and one for desktop.

Page Speed Tool initially only provided a Desktop score. In recent years, mobile use has grown. 50% of search engine users use mobile devices in 2018. As Google switched to a mobile-first index, they prioritised testing mobile speed.

However, many mobile users still rely on 3G signals and expect the website to load quickly despite their slower connection speeds. Exactly. Connection speed matters more than your website. The connection speed is slow, not your website.

Desktop: It has a faster connection, so it scores higher. Light and fibre optics are similar. Unless you’re in the UK and have cups-and-string internet. Thus, the website undergoes the same testing, with the primary difference being the connection speed. Mobile devices have slower connections, so they’re prioritised. Before 5G arrives, prioritise mobile website speed.

What is the definition of Page Speed?

How does website speed affect your website ranking? - By Egniol

Page Speed refers to how rapidly a website’s pages load. Pictures and scripting can affect page speeds.

Because speed is relative. It relies on the website’s performance, the server’s performance, the web page you’re on, the connection type, the user’s internet service provider, the internet plan, the device’s processing capacity, the Browser, what the user is doing, how many apps are running, etc.

We can just use our website and server. Rest is beyond our control. Page speed isn’t a statistic, as Page Speed Insights shows. It’s how long a website takes to load. Yes, that’s the problem.

That’s why Google Page Speed Insights wasn’t very good in the past. It didn’t quite offer you information about how fast your website is actually loading. Just scores.

This updated version is awesome. It preserves the previous edition’s key features while offering more loading speed data. Load time is obviously important. Some scripts can be executed at the end of a process because they’re not strictly necessary at the start.

They may load slowly, increasing total loading time. If visitors can still utilise the site, that’s no big deal.

Consider executing an exit intent pop-up script. This script would load in 5-10 seconds. After 20-30 seconds, show it to the user.

If you start your script immediately, you might delay loading other elements, such as the above-the-fold content. This is a bad idea when you won’t require the script for 20-30 seconds. You can delay the script’s loading for a better user experience.

You shouldn’t load a script that enables menus or improves page usability at the end. It would be bad if users couldn’t use that feature before the programme launched.

Does Page Speed Affect SEO? Important 100/100 Insights?

How does website speed affect your website ranking? - By Egniol

Page speed affects SEO. Google’s Algorithm Speed Update ranked pages by speed. Speed affects rankings by increasing bounce rate and reducing dwell time.  Google is user-focused. Google finds 3G slow. After 3 seconds, users leave. Google doesn’t rank poor-UX sites.  Speed is measured in seconds, not 0 to 100 points. PageSpeed Insights improves speed, but its score is meaningless.

Improve Page Speed Score.

Why?

Google’s score isn’t a ranking factor. Googles? Score-using? Maybe… I’ve seen websites with perfect pagespeed ratings rank poorly and others rank well (#youtube).  Consider Google’s testing methodologies. Where are tests conducted? Google tests your Romanian server on US 3G. Slowdown.  Users should prioritise load time. Not only PageSpeed. I’ll teach you techniques to test your website’s speed later.

Google’s reliability is questionable.

Google PageSpeed Insights recommends loading Google Analytics in the footer. Google Analytics must be inserted in your website’s head> section to work properly. Doing what Google suggests, then being told not to, lowers PageSpeed Insights. Understand?

Caching the script is impossible if analytics.js is not present. Unfortunately, Google Analytics does not approve. Every time there is a change to the JavaScript for Google Analytics, your site must be updated. Any external script is vulnerable, not only those developed by Google.

Despite being purchased by Google, YouTube is still a sluggish site according to PageSpeed Insights.

If you want higher search engine rankings, you need to make your site faster. PageSpeed Insights gives you a list of things to do to make your site faster, ranked by how important they are. 

You shouldn’t worry too much about your score as long as it’s over 50, but that’s not a hard requirement. Keep in mind that load times are quantified in seconds. In general, three seconds is the gold standard for how long it takes a quality website to load. One that’s truly lightning fast can load in under a minute. Furthermore, if you need more assistance you can always contact our team of experts, at Egniol, that keep your benefits in mind to provide the results that bring out astonishing results.

Use social media platforms as a weapon.

A classic that never gets old! Most people spend a lot of time on social media; you need a presence to promote your products and services. Determine which social media platform will work best for your fintech digital marketing strategy. Because each social media site has its own pros and cons, you must first identify your ideal audience before researching which sites they are most likely to use. After this research, you can create niche-specific content.

CoinDCX is a model of fintech social media strategy. CoinDCX, India’s first cryptocurrency unicorn, uses Instagram. It offers advice, quizzes, polls, and viral memes to teach crypto currency. CoinDCX promotes its tweets on Instagram by using screenshots. Venmo, a mobile payment service, has a social media-like user interface.

Send Personalized Alerts And Messages

One of the most important factors in a company’s success is the quality of the relationships it has with its customers. One strategy is to develop a powerful system of personalised messaging that directly addresses your target audience. There is no denying the connection between timely communication and continued patronage.

Your messaging will go over extremely well if you focus on the user’s experience. Take Paytm as an example; the app’s clever and helpful reminders to users about paying bills on time are just one example of its many positive features. Ingenious and effective use of memes, current events, and regional dialects to convey meaning.

Make Your Brand a Jargon People Use Everywhere

A small number of companies, both in the fintech and non-fintech sectors, have succeeded in implementing this strategy. Take Xerox as an illustration; the word “Xerox” has completely supplanted the term “photocopy” in India.

Paytm is an Indian fintech company that has achieved this. The slogan “Paytm Karo” has effectively replaced the phrase “UPI transaction.” An experienced digital marketing agency for fintech can be an invaluable asset in helping you take your brand to new heights if you aspire to reach this level of fame.

Investigate Opportunities With Existing Clients

Nothing beats expanding business with existing customers. They’re easy to cross-sell or up-sell.  CRED explores opportunities with existing customers. Their newly launched CRED Mint is an investment platform where existing members can invest their idle money and earn up to 9%. Members can invest knowing their money will go to creditworthy people.

Existing customers can become brand advocates through online referral marketing. This digital marketing strategy for fintech must be put together carefully, as you must weigh immediate rewards versus credit bonuses.

Affiliate programmes can expand your customer base. Paying them only if they make a sale is a win-win. To get relevant traffic, you want your links on reputable, authoritative sites.

The above fintech marketing strategies can help you attract funding, reach new customers, and challenge legacy players. We at Egniol (The best startup consultants in India) want to assist you in setting up new milestones, by prioritising your needs and making your dreams come true with the help of our team of experts.

Need for Digital Marketing for Fintech Startups - By Egniol

Need for Digital Marketing for Fintech Startups

Adjust and Apptopia’s Mobile Finance report 2020 found that the average number of banking and payment app sessions worldwide rose 26% in 2020 compared to 2019. The pandemic has increased the use of mobile apps, with finance being a clear winner. S&P Global Market Intelligence predicts app payments will reach $478 billion in 2020.

Installation rates indicate mobile devices’ growing importance in financial services. Even if your product is revolutionary, you must educate the market. Find early adopters and fuel growth with a solid digital marketing strategy. This article examines effective Fintech company promotion methods.

Adopt a mobile-first strategy

Besides going digital, it’s crucial that your fintech company is also optimised for mobile use. Actually, many innovative fintech firms have gone even further, shifting to a mobile-first strategy.

While Paytm is accessible via the web, the mobile app is required for login. In order to use the app, you will need to scan the code that appears on the website.

The online lender Navi is the same way. Blog posts and landing pages provide a wealth of information, but the site insists that its app be used for all financial dealings.

Educate, Don't Sell: An Essential Fintech Digital Marketing Strategy

In a world where everyone is trying to sell you something, wouldn’t it be great if a market leader provided useful information? Articles, reels, posts, videos, tweets, blogs, webinars, and ebooks can boost your fintech company’s credibility. You’ll gain customers’ trust and boost your business’s bottom line.

Spreading financial advice can help others. Zerodha excels at educating customers rather than pushing products. Zerodha Varsity provides free stock market and financial education from industry experts.

Harness The Benefits of Video Advertising

Need for Digital Marketing for Fintech Startups - By Egniol

96% of viewers watched brand page explainer videos in 2021, according to Wyzowl. Your company should use video marketing now that you know its potential.

Video content that can be shared across multiple channels and aimed at a wide audience is an effective form of digital advertising for fintech. Groww, a young people’s investment app with a large YouTube following, is unknown in India’s fintech industry. The company has YouTube channels for novice traders on the ‘Trading With Groww’ channel, young adults on the ‘Groww Plus’ channel for personal finance, career development, and relationship guidance, and Tamil speakers on the ‘Groww Tamil’ channel. Groww has 5 channels for regional YouTube advertising.

Video marketing requires more than a YouTube channel. Instagram Reels, Facebook Stories, and pop-up videos are options.

Partner with Influencers

While popular brand accounts on social media have thousands of followers, several prominent influencers have millions of followers. CRED has approximately 84,500 Instagram followers, for instance (in January 2022). They recently collaborated with Bollywood actress Deepika Padukone for their holiday promotions. 63.9 million followers on Instagram! Collaboration with niche influencers will therefore benefit your fintech organisation.

Again, Groww is an excellent illustration of effective digital marketing for fintech companies. The fintech player has collaborated with over 20 YouTubers to promote its products and services, including Nitin Bhatia, Labour Law Advisor, Basic Gyaan, B Wealthy, and Praveen Dilliwala.

Use social media platforms as a weapon.

A classic that never gets old! Most people spend a lot of time on social media; you need a presence to promote your products and services. Determine which social media platform will work best for your fintech digital marketing strategy. Because each social media site has its own pros and cons, you must first identify your ideal audience before researching which sites they are most likely to use. After this research, you can create niche-specific content.

CoinDCX is a model of fintech social media strategy. CoinDCX, India’s first cryptocurrency unicorn, uses Instagram. It offers advice, quizzes, polls, and viral memes to teach cryptocurrency. CoinDCX promotes its tweets on Instagram by using screenshots. Venmo, a mobile payment service, has a social media-like user interface.

Send Personalized Alerts And Messages

One of the most important factors in a company’s success is the quality of the relationships it has with its customers. One strategy is to develop a powerful system of personalised messaging that directly addresses your target audience. There is no denying the connection between timely communication and continued patronage.

Your messaging will go over extremely well if you focus on the user’s experience. Take Paytm as an example; the app’s clever and helpful reminders to users about paying bills on time are just one example of its many positive features. Ingenious and effective use of memes, current events, and regional dialects to convey meaning.

Make Your Brand a Jargon People Use Everywhere

A small number of companies, both in the fintech and non-fintech sectors, have succeeded in implementing this strategy. Take Xerox as an illustration; the word “Xerox” has completely supplanted the term “photocopy” in India.

Paytm is an Indian fintech company that has achieved this. The slogan “Paytm Karo” has effectively replaced the phrase “UPI transaction.” An experienced digital marketing agency for fintech can be an invaluable asset in helping you take your brand to new heights if you aspire to reach this level of fame.

Investigate Opportunities With Existing Clients

Need for Digital Marketing for Fintech Startups - By Egniol

Nothing beats expanding business with existing customers. They’re easy to cross-sell or up-sell.  CRED explores opportunities with existing customers. Their newly launched CRED Mint is an investment platform where existing members can invest their idle money and earn up to 9%. Members can invest knowing their money will go to creditworthy people.

Existing customers can become brand advocates through online referral marketing. This digital marketing strategy for fintech must be put together carefully, as you must weigh immediate rewards versus credit bonuses.

Affiliate programmes can expand your customer base. Paying them only if they make a sale is a win-win. To get relevant traffic, you want your links on reputable, authoritative sites.

The above fintech marketing strategies can help you attract funding, reach new customers, and challenge legacy players. We at Egniol (The best Startup consultant in India) want to assist you in setting up new milestones, by prioritising your needs and making your dreams come true with the help of our team of experts.

Difference between Traditional Marketing & Digital Marketing - By Egniol

Difference between Traditional Marketing & Digital Marketing

What makes digital marketing different from traditional marketing, and when should you use each? As old as marketing itself, the question of which marketing approach to take is always top of mind. Everything needed to know is listed below.

Digital Marketing

For the uninitiated, digital marketing is the practise of promoting products or services via digital mediums.

Anyone who spends any time on social media is familiar with digital marketing in the form of the various advertisements that pop up in one’s feed.

Traditional Marketing

When we talk about “traditional marketing,” we’re referring to methods like newspaper ads and billboards. Imagine Don Draper from Mad Men coming up with concepts and scripts for Coca-TV Cola’s ads.

The advent of the internet in the 1990s rendered traditional marketing methods largely obsolete.

What are the major differences between Digital Marketing and Traditional Marketing?

Difference between Traditional Marketing & Digital Marketing - By Egniol

One key distinction between digital and more conventional forms of advertising is the medium through which messages are delivered to consumers. Digital marketing, as opposed to traditional marketing, makes use of online and social media platforms.

Obviously, traditional marketing does not imply that it is obsolete. With the ever-increasing need to leave the digital world, traditional marketing continues to play a significant role in people’s lives.

Due to their enduring effects on your memory, the immersive experience of an effective television commercial and the tactile nature of a copy of Rolling Stone Magazine are just as important today as they were 20 years ago. In this way, you subconsciously form an emotional connection to their brand, which serves to keep them in your mind.

Similarly, digital marketing is as important as traditional marketing, if not more so. Digital marketing utilises all of your daily internet interactions to reach you.

If you are searching Google for vacation ideas for your next weekend getaway, you will likely see a Sky Scanner sponsored ad shortly thereafter.

Several hours of daily Internet usage is a normal part of most people’s daily lives. Digital marketing simply capitalises on this by deftly integrating marketing communications into every digital channel.

Which marketing strategy should you employ?

Difference between Traditional Marketing & Digital Marketing - By Egniol

The secret to a successful marketing campaign is striking a balance between traditional and digital methods. Traditional marketing is the yang to digital marketing’s yin in 2020. Both play a significant role in a marketing strategy, but their impact is amplified when used together.

Apple is a prime example. The innovative and potent cinematography of their television commercials is well-known. Apple’s 1984 Super Bowl advertisement introducing Macintosh remains one of the greatest television advertisements of all time, more than two decades later. Apple, despite its legendary status, must adapt to the times and incorporate digital marketing into their strategy to avoid missing out on massive marketing opportunities.

Apple has expanded its digital marketing horizons in order to reach a larger and younger audience by creating video content specifically for Facebook and Instagram. Instead of simply reformatting their television advertisements, they filmed their campaigns as social-first videos, composing the shots with Facebook and Instagram in mind. The videos were created with specific target audiences in mind.

Therefore, Apple’s “Shot on iPhone” social media campaign, which encouraged people to share creative works made with the newest iPhone, was a smashing success. Perfectly trendy and Instagram-shareable content.

Pros and cons of Traditional Marketing

Despite its continued importance, traditional marketing is often overlooked by companies in light of the proliferation of social media. However, traditional forms of advertising are far from obsolete. It may be worth it to advertise your campaigns in print publications and on prime-time television if you have the means to do so.

Pros:

Powerful and simple to grasp

For most people, seeing a visually arresting billboard or commercial on television is just another part of their daily routine. It’s simple to understand and enjoyable to read.

The longevity of printed advertising materials

Your advertisement in The New York Times will remain in the magazine until it is shredded. What this means is that if the buyer is a collector, they will be very happy.

Greater in impact

A person is more likely to remember something they saw in person as opposed to on their phone. Advertisements shown during the Super Bowl or in a store’s windows are more likely to leave an impression than those posted on Instagram, which users are likely to ignore after a few seconds.

Cons:

It’s harder to gauge the success of campaigns.

Even though tools like brand trackers exist for evaluating the efficacy of traditional marketing initiatives, they pale in comparison to the digital marketing industry’s cutting-edge analytics software.

Frequently expensive

You probably can’t afford a four-page spread in Vogue if you’re a startup brand just starting out. Many commonplace types of advertising typically come at hefty price tags.

No face-to-face contact with the customer

In contrast to social media marketing, it’s difficult to gauge the response of your target audience.

Pros and cons of Digital Marketing

Traditional advertising may still have an effect, but it’s impossible to ignore the fact that we now live in the Internet Age. Approximately 57% of the world’s population are now online, as reported by ClickZ. People spend about 6 hours and 42 minutes per day online. Predictions indicate that by 2021, mobile will account for 73% of all e-commerce sales. That’s an unfathomably large window of opportunity for some ingenious online advertising.

Pros:

Better opportunities for participation

You can actually see what people think about your brand and marketing efforts through channels like social media. You can tell you’re on the right track with your marketing if it’s been widely shared, liked, and commented on.

Incredibly simple to track the success of your campaigns

When compared to more traditional forms of advertising, digital marketing’s ability to be tracked in great detail has many advantages. With this information, your next marketing campaign will be informed by solid data rather than guesswork.

Enables intelligent targeting

So long as you have the means to zero in on a 29-year-old female writer who enjoys listening to Lizzo and chugging Guinness, you should be able to craft content that is perfectly tailored to her interests and needs.

Cons:

Advertisements on digital platforms may Annoy some Users.

Consider the time you’re eagerly refreshing your Facebook feed in an effort to catch up with old friends from high school. Then, you’re confronted with the dreaded sponsored ad for a product or service related to the embarrassing condition you looked up on Google the night before. You’re more likely to develop a strong aversion to the brand that’s employing such sophisticated targeting techniques.

Not as Long-Lasting

Ads on Google, banners, promotional emails, and social media promotions are all examples of digital marketing tactics that may not be around for very long. Being immaterial, they are simple to disregard. If your potential customers scroll down the page or click to the next one, your ad will no longer be visible to them.

Continues to Develop over Time

There is a great deal to be taught if you want to maximise the effectiveness of your digital marketing campaigns. To get the most out of your marketing budget, you should hire a specialist for each channel. However, if you want to start promoting your business on social media, a grassroots approach is where you should focus your efforts. Browse our digital marketing strategy manual if you need some ideas.

Figure out what helps you best

In the end, both traditional and digital marketing have their advantages and disadvantages; the trick is to find the one that best suits your needs, given your available resources and your intended audience.

Baby Boomers and members of Generation X, who are more likely to own televisions and prefer to buy newspapers, are more receptive to advertisements via traditional marketing channels. But digital marketing is surprisingly appropriate for all ages, not just millennials and Gen Z; my grandma spends hours per week on Facebook, sharing Lad Bible videos and shopping online.

The moral of the story is that both digital and traditional marketing can be effective if you understand what your audience desires.

Engaging Customer: A Crucial Marketing Objective - By Egniol

Engaging Customer: A Crucial Marketing Objective

One of the best ways to get more customers is not to get new ones, but to keep the ones you already have. Therefore, companies need to encourage meaningful engagement on a regular basis with customers in order to increase customer retention. The true purpose of customer engagement is not always explained by focusing on customer retention, which is just one of the benefits of custom engagement. So, what exactly is the purpose of customer engagement?

Motivating customers to become brand advocates by actively participating in marketing activities is the ultimate goal of any customer engagement strategy. Gainsight understands that a strategy based solely on increasing conversion rates is doomed to fail. Therefore, it seeks to engage customers over the long term, which not only helps to boost loyalty but also transforms existing clients into fervent brand advocates. Here are some of the many benefits you’ll reap from maintaining strong relationships with your customers over time.

Increase brand loyalty

The goal of building brand loyalty is to create long-term brand ambassadors. After all, satisfied customers are more likely to refer you to their friends, support future launches, and discuss your company on social media. Brand loyalty has the potential to propel your company forward and sustain long-term growth. To thrive in this dynamic, marketing departments use a variety of tactics to create and maintain brand loyalty, such as monitoring purchasing trends, analysing spending data, and designing advertising campaigns that target existing and likely-to-become-loyal customer segments.

Enhance customer retention

Customer retention refers to a company’s ability to keep customers coming back over time. Retaining a customer’s business indicates that a company’s product, service, or brand is appealing to the existing customer enough to keep them rather than switching to a competitor. It takes a lot of effort to gain a customer’s loyalty. And once you’ve brought someone into your company’s ecosystem, you don’t want to lose them. As a result, customer retention is a critical key performance indicator (KPI) for all businesses to track and improve.

Increase sales success through customer engagement

Engaging Customer: A Crucial Marketing Objective - By Egniol

Through regular, personalised interactions across all of the most relevant channels, your sales team can earn their customers’ trust. It’s important to keep in mind that the customer’s stage in the buying process dictates the type of information or content that will most effectively move them forward in the sales funnel.

Give your sales teams access to information about how customers are responding to their interactions with the company so they can craft strategic messages and choose content that helps them achieve their objectives. Interactions with a salesperson should be helpful to customers as they do their homework and narrow their choices, but they shouldn’t make them feel rushed. Use your intuition and keen observation skills to determine which outreach methods and customer-facing channels are most effective for your business and ideal client.

Customer engagement is crucial when trying to enhance links and lead handoffs between sales and marketing. Marketers should provide relevant, personalised content that informs and generates qualified leads at the right time. In order to develop lasting client relationships and boost conversion rates, sales teams should keep nurturing and engaging prospects through multiple channels.

Develop a successful marketing strategy for engagement.

Existing and potential customers’ needs at various stages of the purchase process should be heavily considered in any marketing engagement strategy. In order to reach your customers on a consistent basis, you need to pinpoint the crucial points in their purchasing process. In order to provide a positive experience and build customer loyalty, it is important that each touchpoint contains relevant, personalised information.

Create content that caters to the changing requirements of your funnel’s visitors. Develop a more favourable impression of your brand and increase user participation across platforms by making use of feedback and data from your audience. Make sure the content you produce is helpful to your intended audience and explains how your solution addresses their pain points. You should plan ahead for what to include in marketing content, which outreach channels to use, and how this might affect your interactions with customers.

Think outside the box when it comes to reaching out to customers and promoting your business; social media platforms like Twitter and Facebook are just the beginning. Does your intended market consist of young people, for instance? Think about up-and-coming social media sites like TikTok. Or, do you think a visual or experiential aid would improve the sale of your product? Include Instagram in your strategy for interacting with audiences.

Enhance the image of the brand

Engaging Customer: A Crucial Marketing Objective - By Egniol

When we think of a brand’s image, we often consider a logo, a colour, a catchphrase, and other elements that appear in print and digital media. These aspects of a company’s presentation, such as design and content, are, however, only skin deep.

Your true brand image is how your customers perceive your company.

Although visuals and written content are crucial, they aren’t the only factors to consider when working to establish a positive reputation for your brand. Building loyal customers through satisfying interactions is the key to shaping a positive brand image.

The relationships your brand builds with its customers are what ultimately shape their experience with your company. These exchanges occur repeatedly over the course of the relationship between your company and its target market. The moment a potential client hears about your company is the beginning of the customer experience.

The key is to get to know your customers, and then provide the best possible service to them at every point of contact. Customers’ impressions of your brand and business can be moulded through your interactions with them.

Final Thoughts…

Today, there are more customer engagement options than ever before. What this means for brands is a plethora of chances to attract new customers. Additionally, it indicates that rivals enjoy the same advantages…

Brands need to make an effort to connect and interact with customers, whenever possible, in order to increase consumer engagement. Finally, consistency is essential across all customer engagement strategies. Create authentic and relevant brand messaging for your intended audience, and impress them from the first interaction all the way through the brand’s lifecycle.

Trust, loyalty, and participation will result from providing a consistently excellent experience for your customers.

Influence of Brand Management on Company Performance - By Egniol

Influence of Brand Management on Company Performance

Brand Management & Equity

A stream of research on the effects of marketing mix variables on brand management has demonstrated that marketing mix variables can have very varied, often even opposite, effects on brand equity. In order to compete in this highly competitive environment, both manufacturers and merchants have used extreme marketing mix elements on a regular basis. Marketing mix elements have been shown to have a considerable impact on brand sales and brand management. However, the contribution differs depending on the product category.

Researchers around the world have found great success in their efforts to find category-level moderators. Brand equity can be enhanced by increased advertising expenditures and the expansion of distribution channels, but it can be eroded through frequent price promotions, which serve as negative cues about the brand’s quality and so damage brand equity.

Influence of Brand Management

Business-to-business buyers are, after all, human beings with feelings. Memory, pictures, and feelings are the primary sources of information that people use to make decisions. Emotions have an effect on economic decisions. By stimulating the area of the brain that stores feelings and emotions, brands function on a subconscious level.

If the customer’s feelings are nurtured in the appropriate way, then the sale is almost done before the selling even begins. It is possible to build the necessary trust by becoming a dominating player in your market or by establishing thought leadership well in advance of the purchasing cycle. Strong brands tend to perform better financially because of the influence of brand-related emotional reactions on buyer decision-making.

Advertisements have long been recognised as a key component of a company’s ability to generate customer-based brand equity. Advertising content and frequency have an impact on various aspects of brand equity. A brand’s functional and emotional value can be communicated to customers through a variety of content appeals, and this can help create positive brand associations in their thoughts.

Influence of Brand Management on Company Performance - By Egniol

Developing a strong brand provides a wide range of advantages. Some of them are:

 

  1. One of the most significant aspects of creating a great brand in the market is gaining customer recognition. Meaning that customers will give your firm higher priority over the competition while looking for specific products or evaluating a company to do certain services.

 

  1. In order for your business to be successful and prosper in the future, you must never lose sight of the fact that your customers are your most valuable assets. You should expect a bump in sales as a result of their support for your brand recognition. You’ll gain a competitive edge in the market as your brand becomes more well-known and more established.

 

  1. When you have a well-established brand and a large consumer base, it is frequently easier and less expensive to introduce new products to the market. If you can create a devoted customer base, they can even assist you to predict new product launches.

 

  1. Having a well-known brand increases your trust with customers, your industry, and the marketplace as a whole. You will be able to gain recognition, loyalty, and competitiveness if you can establish your credibility. In the end, customers only want to buy from companies they like, know and trust. Customers are more inclined to buy from you if your brand is trustworthy.

Your company’s brand management is all about maintaining a positive image in the minds of your target audience or market. Obviously, building a brand takes time and work, not just a few hours. Brand management is critical to the long-term success of every company, regardless of industry, age, or size. Your brand needs to know its customers in order to reach out to them, but it also needs to know its potential customers in order to sell them.

Influence of Brand Management on Company Performance - By Egniol

The inability of a company’s brand managers to understand their target demographic, their purchasing habits, and the best places to advertise their products is a major problem. It is the purpose of strategic brand management to help firms gain (or improve) brand recognition, increase revenue, and achieve long-term business goals.

In order to ensure that your business grows in a way that is beneficial to your company in the long run, it is important to have a strong brand management strategy in place.

In order to better understand, manage, and organise brands, a comprehensive framework for brand management is necessary. Building, utilising, identifying, and safeguarding a brand are all part of strategic brand management in India’s complete scope. In our opinion, branding isn’t just about a logo or tagline, but rather an entity that represents your company meaningfully and sets you apart from your competition. Well-defined and well tested strategic branding capabilities are required to get the most out of your organization’s set-up. Using some of the most popular branding tactics, Egniol‘s branding professionals will make your business stand out in a crowd.

The Metaverse is the Future’s Most Exciting Development - By Egniol

The Metaverse is the Future’s Most Exciting Development

There is a metaverse to be found as a result of the internet’s evolution. During this period, we are witnessing a major shift in the history of humanity, and our real lives are bound to spill over into the metaverse as a result.

Many people are curious about what the metaverse Facebook is, despite the fact that scientists warn it will be decades before it becomes a reality. Internet users will communicate with each other in a way previously only imagined in science fiction when they join the metaverse.

Metaverse will come to life through technologies like 3D computer-generated images (virtual reality) and AR (augmented reality), which overlays a computer-generated image over the user’s view of the real-world surroundings. Metaverse virtual reality could be used to immerse users in another reality, or augmented reality as we currently know it.

With new innovative uses across a wide range of industries, emerging technologies continue to challenge our preconceptions. The internet, for example, revolutionized the way people communicated with each other. Almost everywhere we go, we can access the internet. You will be able to interact with the internet as if it were a 3D world thanks to the metaverse.

What is the Metaverse?

The Metaverse is the Future’s Most Exciting Development - By Egniol

The combination of meta, which means beyond, and verse, which means cosmos, yields the metaverse. It’s a virtual world where people can interact with each other as avatars. Because it’s more of a technological notion than a product, it’s not held by a single company. Think of it as the next iteration of the Internet, but instead of just perusing it, individuals will be able to interact with it on a more personal level. Land, buildings, avatars, and other physical assets can all be bought and sold using bitcoin in the metaverse.

The Metaverse’s Recent Rise in Popularity

As the metaverse becomes increasingly popular, technology companies will have a plethora of options for building metaverses that can communicate with one another. More realistically, this will allow users to build avatars and communicate with each other, as well as enterprises to produce digital assets and sell them in the virtual world. Metaverse “Inception,” if you will.

Avatars, virtual identities, and goods are typically related to distinct metaverse platforms in today’s world. You could establish a character that you can attach to other platforms and use in the metaverse in the future, however. Several metaverses might be linked together in the same way that various social media platforms are today.

Metaverse-enabling Technologies

It is important to understand that the metaverse is a multi-layered virtual world. Hardware and software aren’t the only factors that contribute to the success of a project. It includes components like Infrastructure, Hardware, Spatial Computing, Creator Economy and Software. It takes a lot of computational power to produce high-quality outcomes in immersive 3D settings. In addition, the security of the metaverse is a serious worry. As a result, firms should think carefully before making a significant investment in the metaverse.

Metaverse Applications in the Real World

Many companies have taken advantage of the rising popularity of the metaverse to create their own virtual worlds and digital domains and assets. Companies in the industries such as E-commerce, Gaming, Conferences/Meetings/Events, and Real Estate are already making investments in this technology. The metaverse appears to have passed its infancy stage. Despite its complexity, it appears that corporations are looking to implement the technology in order to stay ahead of their rivals.

The Metaverse is the Future’s Most Exciting Development - By Egniol

How the Metaverse will Evolve in the Future

The metaverse has a bright future ahead of it. It’s no longer just a fantasy. There is a good chance that many of the things that are currently taking place in the real world will also take place in a metaverse.

The options are vast and infinite. In the truest meaning of the word, we have yet to explore the psychedelic realm. When technology is used in the same way that we use the Internet now, the future isn’t that far away. We, at Egniol, are eager to learn more about the metaverse, which includes the good, the terrible, and the ugly.