Having a Startup in India - Everything You Need To Know - By Egniol

Having a Startup in India – Everything You Need To Know

There is a thin line separating the dreamers from the Doers. Today, if you are interested in how to launch a startup in India, you have taken the necessary step to become a Doer.

A startup is similar to growing a crop. You must plant the seed, tend to it, provide the proper environment, and take care of it. You will ultimately be rewarded for your efforts.

This prompts the question of how to launch a startup in India.

Not to worry, that’s precisely why we’re here. Following is a comprehensive guide detailing all the required steps. We will discuss ideas, networking, partnerships, legalities, funding, startup development, and expansion.

Each section contains numerous links to helpful resources. Importantly, the entire discussion will centre on the Indian Startup Ecosystem.

India may not be the most obvious choice for launching a startup, but it is certainly rising to the challenge. Keeping this in mind, let’s start our incredible journey together with The Basics.

Chapter 1: The Basics

According to Indian startup governance, a startup is a company that is less than seven years old and generates less than 250 million INR annually. Moreover, the company must be registered in India.

Every startup has an origin story. In this narrative, one or more characters are motivated to effect social change. Startup founders have a profound connection to their idea. This concept is developed, moulded, and shaped into a useful product or service.

As the term implies, a startup is a relatively new business that was created by a group of entrepreneurs. These business owners are actively pursuing several potential funding avenues in order to get their product to market and grow their company.

History of Indian Start-Ups

Having a Startup in India - Everything You Need To Know - By Egniol

Since we are discussing how to launch a startup in India, it is essential to know when these young companies first appeared in India.

Startups often result from the efforts of intrepid business owners. Before India’s independence, there wasn’t a lot of initiative to start businesses. Those who were interested in taking this path were limited by a number of restrictions that made it difficult or impossible to do so.

The desire for India’s economy to achieve self-sufficiency after independence did fuel the country’s entrepreneurs. The entrepreneurs’ newfound independence also boosted their self-assurance and opened doors of opportunity.

But in this era, the emphasis was placed on building mega-industries that would help the economy flourish through the Trickle-Down Effect.

Chapter 2 - The Idea

Every successful business hinges on an original idea. Now, how can you gain insight into launching a startup? What motivated Jamsetji Tata to continue establishing one of the world’s leading automakers? What prompted Dhirubhai Ambani to establish a multibillion-dollar company?

When you examine these industries and their founders in greater detail, you will notice that they all had one thing in common: they recognised a problem that a large number of people in their environment were experiencing. They analysed the issue and developed a remedy. That is how they began!

How Do You Find a Startup Idea?

Here is a quick three-step process for identifying great ideas for your startup company in India, similar to what Tata and Ambani most likely did:

Look for problems: The key to generating ideas is to search for every small or large problem that arises throughout the day. You may record these issues on paper or in a notebook for the file. Consider these issues every day in order to discover the one solution that will yield the best outcome. Here are some startup ideas that may sound familiar.

Find a problem that will challenge your mind: Look for the problems on your list that pique your interest the most. For instance, if you enjoy crafting, look for a problem that involves decorative items. In addition to being about making a lot of money, business is also about passion and interest. Do what you are most passionate about, and you will achieve the greatest success.

Find an original solution: If you have a problem that you can solve and that is also of interest, then you are in luck. It is essential that you seek an unconventional solution. For instance, anyone can use a hammer to pound nails into wood, but a nail gun makes the process much simpler and quicker. Similarly, investigate the existing solutions to the problem (if any) and come up with a superior solution.

Chapter 3: People

As a founder of a startup, this question may have crossed your mind. Whom can I ask to be my accomplice? Occasionally, when two individuals join forces, they bring a great deal of value and experience to the team.

How to Find an Outstanding Co-Founder?

Having a Startup in India - Everything You Need To Know - By Egniol

While searching for a great co-founder, ensure that he or she possesses a skill set that is distinct from your own. In this manner, you can both contribute equally to the startup. Ultimately, the combined contributions of the co-founders will benefit the startup.

Imagine you are a developer with an innovative product concept. However, you may not be particularly adept at negotiating, comprehending legalities, or hiring individuals.

If your co-founder lacks these characteristics as well, you will be forced to hire new employees with your limited capital. And capital is one of the most crucial factors affecting the survival of a startup.

Chapter 4: Legalities

At the proof-of-concept stage, the legalities of establishing a company in India must be comprehended. Some startups fail to take these considerations seriously and end up making costly legal errors.

Online and offline registration options are available for Indian startups.

This concludes the guide on how to launch a startup in India. We have discussed everything you must follow, comprehend, and implement to run a successful business.

And if you’re considering when to launch your startup, remember that “any time is a good time to start a company,” as Ron Conway so aptly put it.

We have attempted to cover everything pertinent to launching a startup in India. If you have any questions, please get in touch with our team of experts at Egniol, who have assisted numerous start-ups, or send us an email at info@egniol.co.in.

Animal Husbandry Infrastructure Development Fund (AHIDF) - By Egniol

Animal Husbandry Infrastructure Development Fund (AHIDF) – A Key Decision

What is Animal Husbandry Infrastructure Development Fund (AHIDF)?

The Union Cabinet approved the Rs. 15,000-crore Animal Husbandry Infrastructure Development Fund (AHIDF) on 24.06.2020 as part of the Atma Nirbhar Bharat Abhiyaan stimulus package to guarantee growth in a variety of sectors, and its implementation guidelines have now been released.

India is working on improving cow breeds to raise milk output and is also tending to the processing industry. Milk production in India is currently at 188 million tonnes, but is forecast to increase to 330 million tonnes by 2024. However, the government is making an effort to increase that number to 40% from its current level of 20-25%.

In addition, it was disclosed that the Dairy Processing Infrastructure Development Fund (DIDF) is currently being put into action for infrastructure development in the cooperative sector, and that the Alternative Housing Infrastructure Development Fund (AHIDF) is the first scheme of its kind for the private sector.

After the necessary facilities are built, millions of farmers will benefit from the increased milk processing. Additionally, this will boost the already-modest export of dairy products. India’s Dairy industry must improve so that it can compete with that of New Zealand. Even with the Covid-19 lockdown, farmers were able to keep milk flowing to stores and consumers, to their satisfaction.

The government has been implementing various schemes to incentivize the investment made by the dairy cooperative sector towards the development of dairy infrastructure. The AHIDF was established because it is important to encourage and reward private sector participation in processing and value addition by SMEs and other businesses. The establishment of a private sector animal feed plant, as well as the establishment of a dairy and meat processing and value addition infrastructure, would be greatly aided by the availability of AHIDF.

Objectives of AHIDF

  • Fostering entrepreneurial spirit and creating new jobs
  • To Improve exports and raise the proportion of milk and meat products sold abroad.
  • To aid in expanding India’s ability to process milk and meat
  • To allow for more producer price realisation.
  • In order to provide the home market with high-quality milk and meat products
  • To accomplish our goal of providing our rapidly expanding population with sufficient, high-quality protein sources so that they can thrive.
  • To supply economically priced, high-quality concentrated animal feed for a variety of livestock and poultry species, including cattle, buffalo, sheep, goats, pigs, and hens.

Eligibility Criteria for AHIDF

Animal Husbandry Infrastructure Development Fund (AHIDF) - By Egniol

The Animal Husbandry Infrastructure Development Fund (AHIDF) provides financial assistance to the following types of organisations

  • Farmer-Producer Organization (FPO)
  • Private Corporations
  • Sole Proprietors
  • Organisations Eligible Under Section 8
  • Micro, small, and medium-sized businesses (MSMEs)

Farmer Producer Organizations (FPOs), Micro, Small, and Medium Enterprises (MSMEs), Section 8 Companies, Private Companies, and Individual Entrepreneurs (with a minimum 10% margin money contribution) would all qualify as beneficiaries of the Scheme. Scheduled banks would provide the remaining 90% in loan funding. Recipients who qualify will receive an interest subvention, from the Indian government of 3%. The loan’s principal amount will be forgiven for two years, and borrowers will have six years to pay it back after that.

Furthermore, the NABARD would be entrusted with managing a Credit Guarantee Fund established by the Indian government. Projects that have been approved and fall within the limits set by the MSME will receive a credit guarantee. The amount of the borrower’s credit facility that would be covered by the guarantee is limited to 25%. SIDBI’s Udyami Mitra portal is a convenient way for potential borrowers to apply for a loan from a scheduled bank in order to finance the purchase of machinery and equipment needed to begin or expand a dairy or meat processing and value addition operation.

Animal Husbandry Infrastructure Development Fund (AHIDF) - By Egniol

There is a significant opportunity that can only be realised with private sector investment. With the help of the INR 15,000 crore AHIDF and the interest subvention scheme for private investors, sufficient funds will be available to cover the initial investment needed for these projects. As a side benefit, these investments in processing and value addition infrastructure by eligible beneficiaries would boost exports of these processed and value added commodities.

Due to the fact that between half and two-thirds of the final value of dairy output in India is returned to farmers, the prosperity of this industry has the potential to have a dramatic effect on farmers’ incomes. The growth of organised off-take by cooperative and private dairies is directly correlated with the size of the dairy market and the income realised by farmers from milk sales.

Therefore, encouraging investment in AHIDF would not only result in a sevenfold return on private investment but would also encourage farmers to spend more money on inputs, which would boost productivity and, in turn, raise farmers’ incomes. Additionally, 35 lakh people would benefit from the approval of measures through AHIDF by creating direct and indirect employment opportunities.

According to the Hon’ble Union Minister of State for Fisheries, Animal Husbandry, and Dairying, the Government has decided to vaccinate 53.5 crore animals, with 4 crore animals having already been vaccinated. Technology is being used to better breeds of animals. Still, the processing industry is where we fall behind. Additionally, processing plants for fodder can be built with the help of the AHIDF. This will assist in realising the Hon’ble Prime Minister’s goal of a five trillion dollar economy and doubling farmers’ incomes.

More than half of the people in rural areas rely on livestock for their income. Nearly nine percent of working-age Indians can thank it for their livelihood. The livestock population in India is enormous. The livestock industry accounts for 4.11% of total GDP and 25.6% of the total Agriculture sector.

We at Egniol not only help you apply for the Animal Husbandry Infrastructure Development Fund, but we also help you find and apply for a variety of other government programmes that will benefit you.

What is National Agriculture Infra Financing Facility? | Egniol

What is National Agriculture Infra Financing Facility?

National Agriculture Infra Financing Facility Programme

Development of agriculture and shifting the dynamics of production rely heavily on the presence of adequate infrastructure. Only by improving infrastructure, especially in the post-harvest period, can the harvest be used to its full potential, providing farmers with a chance to increase their earnings through value-added activities. The growth of this type of infrastructure needs to take into account environmental uncertainties, regional differences, human resource development, and making the most of our limited land’s potential.

In light of the preceding, the Finance Minister of India announced on May 15, 2020 a 1 trillion rupee Agri Infrastructure Fund for farm-gate infrastructure for farmers. Agriculture infrastructure projects at farm gates and aggregation hubs will be able to access a funding facility of Rs 1,00,000 crore (Primary Agricultural Cooperative Societies, Farmers Producer Organizations, Agriculture entrepreneurs, Start-ups, etc.) under national agriculture infra financing facility scheme. The need for affordable and sustainable Post-Harvest Management infrastructure at the farm gate and aggregation point.

In light of this need, the Department of Agriculture and Food Welfare (DA & FW) developed the Central Sector Scheme to attract a medium-to-long-term debt financing facility to fund the implementation of economically sound projects involving postharvest management infrastructure and farming assets for rural communities.

What is National Agriculture Infra Financing Facility? | Egniol

Subsequently, it was announced in the 01.02.2021 budget that APMCs would also be eligible to receive benefits from the scheme. Because of this, the Cabinet approved adjustments to the plan to broaden its appeal.

Eligible borrowers can get a credit guarantee from this financing facility for loans up to 2 crore through the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) scheme. The government will foot the bill for this protection. The DA&FW FPO promotion scheme includes a credit guarantee facility that can be used by FPOs.

The annual interest rate on all loans made through this financing option will be subsidised by up to Rs. 2 crore. There’s a cap of 7 years on this subsidy’s duration. There will be no interest subvention for loans over 2 crore, regardless of size. The National Monitoring Committee has the authority to establish maximum levels and percentages of financing for private entrepreneurs from the total financing facility.

From 2020-21 to 2032-33, the Scheme will be active. After six years, all loans under the plan will have been disbursed.

Here are the main features of the programme

What is National Agriculture Infra Financing Facility? | Egniol
  • Convergence with all central or state government schemes.
  • Collaboration with participating lending institutions to provide an online single-window service.
  • The Project Management Unit will provide project management assistance, including project preparation.
  • The financing facility is worth 1 lakh crore.
  • Credit guarantees are available for loans of up to Rs. 2 crore.
  • Interest subsidy of 3% per annum, limited to 2 crore per project in one location, though loan amount can be higher.
  • Cap on lending rates, so that the benefit of the interest subsidy reaches the recipient and farmers’ services remain affordable.
  • Commercial banks, cooperative banks, RRBs, small finance banks, NCDCs, and NBFCs are among the lending institutions.
  • If a single eligible entity establishes projects in multiple locations, all of those projects will be eligible for a loan of up to 2 crore under the scheme.
  • There will be a maximum of 25 such projects for a private sector entity, such as a farmer, agri-entrepreneur, or a start-up.
  • The 25-project limit will not apply to state agencies, national and state cooperative federations, federations of FPOs, and federations of SHGs.
  • Location refers to the physical boundaries of a village or town that has its own LGD (Local Government Directory) code.
  • Each of these projects should be located in a different LGD (Local Government Directory) Code.
  • Within their designated market area, APMCs will be eligible for multiple projects (of various infrastructure types).
  • The interest subsidy will be available for a maximum of seven years.
  • The repayment moratorium under this financing facility may vary between a minimum of 6 months and a maximum of 2 years.
  • Disbursement will be completed in six years, beginning in 2020-21.
  • NABARD will provide need-based refinance assistance to all eligible lending entities, including cooperative banks and RRBs, in accordance with its policy.

India is expanding rapidly, and so is the use of technology in the country’s expanding sectors. A large portion of the population is still reliant on agriculture as its primary source of income. With agriculture and allied sectors employing 46% of the working population, policy efforts to establish institutions and strengthen market linkages will go a long way toward improving farmer welfare in the country. We at Egniol not only help you apply for the National Agriculture Infra Financing Facility, but we also help you find and apply for a variety of other government programmes that will benefit you.

Trade Licence - Why is it needed? - By Egniol

Trade Licence – Why is it needed?

What exactly is a trade licence?

The common definition of a trade licence is simple and somewhat legalistic. A trade licence document grants you the right to conduct business in a specific location. It does not refer to any kind of property ownership and does not allow you to conduct any other business than the one for which it was issued.

Municipal cooperation’s licence department issues licences in various departments such as health, industries, and engineering.

In order to regulate in domestic and international cities, the government authorises legal agreements of trade licence. It gives permission letters or documents to conduct trade or business in the area where it is located. The rules and regulations of state/local government agencies (Municipals) govern the issuance of trade licences.

Trade licences have been introduced in India over the last 40 years and are regulated by the state government through municipal corporation acts. It is a method of regulating and conducting any type of business from a specific location. It has ensured that no one is harmed or inconvenienced as a result of improperly carrying out a trade. The cost of obtaining a trade licence varies by state. Some cities collect business licence fees on an annual or yearly basis, while others receive fees based on the annual sales of the business.

The main goal of a trade licence is to restrict people from conducting any type of business from their residences by maintaining the business environment and the locality environment.

Trade licence classifications include

Trade Licence - Why is it needed? - By Egniol
  • Hotels, restaurants, canteens, food stands, bakeries, the sale of vegetables and meat, etc., require a food establishment licence.
  • Small and large-scale manufacturing facilities, cyber cafés, etc. are licenced as industries.
  • A shop licence is required for a barbershop, dhobi shop, candle maker, etc.

Eligibility for a trade licence

  • Individual must have attained minimum age (18 years)
  • Individual must not have a criminal record
  • A company must be able to perform legal work.

Documents required

Trade Licence - Why is it needed? - By Egniol
  • The lease documents/agreement for the premises are displayed.
  • Occupation certificate
  • Proof of identification of the applicant (for individual it is aadhaar card and for company, it is PAN card & certificate of incorporation)
  • Certificate of registration from the relevant authority
  • Three important considerations prior to application:
  • Before starting a business, an application must be submitted.
  • Renewal applications must be submitted 30 days prior to the expiration of the licence.
  • Once a licence is issued, it must be renewed annually.

Procedure duration

In metropolitan areas, a business licence must be obtained within seven to ten days; if documents are not filled out according to the rules, the process can take as long as thirty-five to forty working days. In other small cities and rural areas, the licence must be obtained within 30 days of business opening.

The Importance of a Trade License

A valid trade licence is obligatory under the law for anyone who successfully runs a commercial enterprise. You are already familiar with a licence that is analogous to a trade licence, which is a driver’s licence. Because he does not have a current driver’s licence, he will be issued penalty notices. A business licence is a useful analogy to use when thinking about this topic. In a nutshell, “a business that lacks a trade licence can be considered illegal and must submit a massive amount of money based on the nature of its operations.”

If you need any kind of consultation regarding Trade Licensing, then feel free to connect with Egniol.

How To Get WhatsApp Green Tick Verification For Your Business? - By Egniol

How To Get WhatsApp Green Tick Verification For Your Business?

WhatsApp green tick verification

WhatsApp’s Business feature WhatsApp green tick verification is becoming more useful for companies to communicate with their clients for a variety of reasons, including automated updates like order-related notifications, WhatsApp bulk messages and broadcasts, and customer assistance.

Customers can benefit greatly from WhatsApp as well, as it allows them to receive real-time updates and start conversations with brands without any friction. However, businesses should remember that WhatsApp is still a private messaging app, and they need not be invasive in order to prevent losing customers’ trust.

Getting your business verified by WhatsApp Green Tick Verification and earning the coveted green checkmark emblem is a quick and easy approach to increase credibility.

What is the WhatsApp Green Tick?

There will now be a WhatsApp Green Tick emblem on the profile of your WhatsApp API number. Once WhatsApp verifies your business profile, you will be given this green tick badge to show that your account is an Official Business Account.

What benefits does the WhatsApp Green Tick Verified Badge offer?

How To Get WhatsApp Green Tick Verification For Your Business? - By Egniol

Your brand is genuine, original, and trustworthy if it has a green tick.

  • Your brand will be visible to consumers even if they don’t manually enter your contact information. Better relying on!
  • By earning the “Green tick” badge, you may find that fewer consumers choose to “block” you.
  • As an added bonus, it may boost your recipients’ propensity to read their messages, so maximising the value of your messaging investment.
  • Long term, it has the potential to become an integral component of your brand’s identity.

Which industries do not qualify for the WhatsApp Green Tick Badge?

How To Get WhatsApp Green Tick Verification For Your Business? - By Egniol

WhatsApp prohibits certain industries from obtaining Green Tick Verification. Additionally, businesses in certain industries cannot apply for WhatsApp API access. Even if they do, WhatsApp rejects their application.

The ineligible industries include:

  • Adult Product/Services
  • Alcohol Brands
  • Cryptocurrencies
  • Dating Services
  • Drugs & Tobacco Items
  • Gambling Businesses
  • Medical & Healthcare Products
  • Weapons & Ammunition Businesses

The most important factor in obtaining WhatsApp Green Tick Verification

We have found that having between three and five PR pieces produced about your business significantly enhances the likelihood of your account being verified, as seen by the Verified Green Tick emblem appearing on their profiles.

Why Egniol?

Verifying your WhatsApp API is simply one of the numerous steps your organisation must take to manage WhatsApp support efficiently.

With Egniol, you can effortlessly control your whole WhatsApp API and more:

  • Obtain WhatsApp API entry
  • Obtain identification badge
  • Manage WhatsApp customer service with a shared inbox.
  • Send automated client notifications, such as cart abandonment, order confirmation, shipping confirmation, and COD order confirmation.
  • Grow your business by sending promotional WhatsApp broadcasts to your consumer lists.

Begin your WhatsApp Green Tick Verification application today

Applying for WhatsApp green tick verification and earning the app’s green badge can lend your account more authority if you use the service’s API. By doing so, you’ll gain the trust of customers not only temporarily, but permanently.

Company Letterhead - Content is important as Design - By Egniol

Company Letterhead – Content is important as Design

Company Letterhead

Are you a startup company attempting to break into your industry? Or maybe you’ve been considering a brand refresh for your company. The Company letterhead is one of the first things you’ll notice when you receive mail from that company. Letterhead that looks well-designed communicates competence and, to some extent, prosperity.

Exactly what is a Company Letterhead, then?

Simply put, a letterhead is the title at the top of an official business letter. It features the name, address, phone number, and logo of your company. You should use it for all of your company’s correspondence.

Letterheads serve many purposes and are thus highly significant. Since they have been around for some time, businesspeople often resort to them as a means of communication. Some examples of papers that feature letterheads are as follows:

  • Communication to the general populace or to select groups
  • Business correspondence, such as invoices and thank-you notes
  • Encouragement letters for jobseekers

Internal business documents can also benefit from letterheads. Some of the ways in which they are put to use are:

  • Proposal and presentation covering letters
  • Archival records of meetings
  • Message passing within an organisation’s departments

Moreover, letters are used to contact banks, local, state, and federal government agencies, and other notable institutions. These organisations will only trust your document if it appears legitimate, and letterheads are the best way to convey that.

Last but not least, letterheads can serve as a logo for your company’s online presence. These days, the Internet is the preferred and quickest method of all forms of communication. Customers are more likely to visit your website if it has a professional letterhead.

We have covered the places where letterheads are used, so now let’s talk about the ways in which they can be used. All of these items can be branded with your company’s name, logo, and contact information by using letterheads. Pre-printed stationery and other specialty papers are another option, but they usually turn out to be more costly and time-consuming.

Having a custom letterhead template in your word processor makes creating uniform documents much simpler. Then your papers will look official and legitimate with minimal effort on your part.

The convenience of electronic delivery means that letterhead templates are preferable to pre-printed alternatives. Getting rid of paper will speed up communication and help the environment.

Why is a company letterhead essential?

There are a growing number of companies competing for consumers’ attention, so it’s more important than ever to differentiate yours. There are now more than 2 million operational businesses in India, including yours. Customers prefer to work with companies they can easily recall, and a letterhead is a key part of making that happen.

That’s why it’s important to put as much care into your letterheads as you do your company’s logo and other signage. Any company, whether it deals in services or goods, will eventually need to write a formal letter, making this skill essential. Do not allow these letters to diminish your professional standing or your ability to stand out.

Why is a company letterhead important for your business?

Company Letterhead - Content is important as Design - By Egniol

We’ve outlined a few cases where a lack of quality in the company letterhead could cause problems.

To create a positive first impression

Your company’s letterhead should always appear at the top of any correspondence. This means it will be the first thing that readers encounter. The design and colours of your letterhead, in addition to its placement in your document, will attract far more attention than the plain text itself. That’s why you should consider it a way to present a professional front for your business.

Business letters with a subpar company letterhead will be ignored, regardless of the quality of the writing inside. When designing your company letterhead, it’s important to keep your brand’s identity in mind. Customers will get a sense of the value you place on quality if you put a lot of thought and effort into it.

To appear professional

You should always use good paper and a professional-looking letterhead for official business dealings and communications, whether they take place on paper or in electronic form. Therefore, letterheads shouldn’t appear hastily created. The purpose of this is to give off an air of seriousness and uniformity. It follows that, if you care about projecting an air of professionalism in your correspondence, you should print your correspondence on company letterhead.

Letterheads serve a more substantive purpose than just making sure your words are properly formatted and communicated; they also lend credibility and authenticity to the documents they adorn.

Improving Your Company’s Reputation

A well-designed letterhead can do wonders for your company’s credibility when used correctly. Whether the document is for internal or external communication, publicity, or to convey your company’s product or service, a professional company letterhead will improve your company’s reputation.

In addition to establishing authority and trustworthiness, it serves to inform the target market of your company’s offerings. Letterhead design is a great opportunity to convey your company’s identity through the use of colour and typeface. Graphic designers use these nuances, such as the use of strong and bold fonts and colours, or elegant and delicate elements, to communicate with the viewer.

For the purposes of advertising

Company Letterhead - Content is important as Design - By Egniol

When your company letterhead is well-designed, it’s much simpler for customers to keep your contact information in mind. A well-designed piece will leave an impression on the reader, whether it’s the colours, the font, or the logo.

The role of graphic design in advertising has been developing at a rapid pace. In reality, your company letterhead can serve as a means of interaction with your target market. An audience’s mood and first impression can be affected by the design and elements used.

Get your letterhead designed by a graphic artist.

Because of the complexity of the rules governing graphic design, it is important to find a qualified professional to complete the work. You should avoid using a letterhead that has clashing colours, too much or too little information, or different font styles. Good letterhead design is not limited to choosing the right colours; it should also evoke the appropriate feelings in the reader. Exploit your imaginative potential.

Get in touch with us at Egniol (The best Startup Consultants In India) for all your graphic design requirements, and we’ll help you craft the ideal business letterhead for your advertising campaign.

Indian Digital Health Accelerator, an Advancement or a Necessity? - By Egniol

Indian Digital Health Accelerator, an Advancement or a Necessity?

Indian Digital Health Accelerator (IDHA) programme

India’s Department of Biotechnology (DBT) has launched an accelerator programme specifically for the digital health sector called the Centre for Cellular and Molecular Platforms ( C-CAMP ) that is called the Indian Digital Health Accelerator (IDHA).

Successful healthtech startups developing scalable healthcare solutions through  will be singled out, funded, and given priority access to the programme’s fast-tracked development process. Several national and international stakeholders, both public and private, are involved in C-CAMP, India’s premier hub for life sciences technology, innovation, and entrepreneurship, to foster new health tech innovations. The overarching goal of the accelerator programme is to increase the accessibility, affordability, and quality of healthcare delivery in India and other low-and middle-income countries worldwide.

Dr. Taslimarif Saiyed, C-CAMP’s Director, made the following remarks at the online launch: “Digital healthcare for a country like India is not merely an advancement but a necessity. The Indian Digital Health Accelerator (IDHA) programme will support the development of digital solutions for screening, monitoring, and telehealth to expedite diagnosis, enhance patient surveillance, and boost healthcare delivery for large populations in India and beyond. It will also be used as a model for future international ecosystem partnerships that promote cutting-edge deeptech all over the world.

The launch’s special guest, Dr. Ajai Garg, Scientist ‘F’ and Senior Director, Ministry of Electronics and IT (MeitY), made the following remarks: “Sustainable solutions addressing problems that require frugality, scale, and cost-effectiveness are the foundation of India’s digitalization story. Because of this, they are applicable not only in India but everywhere. In order to help India’s digital tech innovators grow on a global scale, MeitY is proud to back IDHA, which represents the joining of two of the world’s top three startup ecosystems. 

Investment in the pre-acceleration phase will come from MeitY Start-up Hub (MSH), via the SAMRIDH scheme of MeitY, and DigiLife Angel Fund, US. The project’s technology partner will be the Center of Excellence in Internet of Things (IoT) at NASSCOM. The project’s knowledge partners will be the Center for Digital Health at the Public Health Foundation of India (PHFI) and PATH, an international non-profit in global health.

What does IDHA offer?

Indian Digital Health Accelerator, an Advancement or a Necessity? - By Egniol

The Indian Digital Health Acceleration Programme, like all other schemes of the government, has been launched to achieve a certain set of goals, and to achieve those goals, it has a detailed list of aid provided to the selected candidates. The principal IDHA offerings are:

  • Pre-acceleration seed capital, that can go up to Rs. 1 crore for each startup.
  • Six months of 360-degree development with individualised one-on-one support.
  • Use C-CAMP’s knowledge and global network to focus on growing your business, going global, and raising money.
  • Opportunity to receive mentoring from the accelerator’s strategic investors and partners.
  • A platform for showcasing technologies and funding opportunities post-acceleration.

How do you check the eligibility of your start-up or technology-driven business?

Indian Digital Health Accelerator, an Advancement or a Necessity? - By Egniol

In order to avail the benefits of this programme, there are a certain set of requirements that need to be met. And they are as follows:

  • The startup should focus on developing innovative technologies and should be product-driven (not services-oriented).
  • The technology should be novel and have an existing IP or the potential to generate an IP.
  • The technology must satisfy an unmet requirement and have an effect.
  • Startups should have a team that is competent in both technical and business aspects.
  • The technology should have an effective commercialization strategy and market roadmap.
  • Startups should have a firm grasp of the end-user or customer, the policy environment, and the size of the market.
  • The startup should have a solid business plan and vision for the company.
  • The startup must be willing to share equity with investors.

The digitalization of India’s healthcare will undoubtedly optimise the practice of doctors and enhance doctor-patient relationships. Apart from the obvious benefits to the stakeholders and the technological advancement of the healthcare system, the members of the India ecosystem can also benefit from this. We at Egniol (The best Startup consultants in India) not only assist you with applying for the accelerator, but we also assist you with looking and applying for several other government schemes that benefit you.

Difference between Traditional Marketing & Digital Marketing - By Egniol

Difference between Traditional Marketing & Digital Marketing

What makes digital marketing different from traditional marketing, and when should you use each? As old as marketing itself, the question of which marketing approach to take is always top of mind. Everything needed to know is listed below.

Digital Marketing

For the uninitiated, digital marketing is the practise of promoting products or services via digital mediums.

Anyone who spends any time on social media is familiar with digital marketing in the form of the various advertisements that pop up in one’s feed.

Traditional Marketing

When we talk about “traditional marketing,” we’re referring to methods like newspaper ads and billboards. Imagine Don Draper from Mad Men coming up with concepts and scripts for Coca-TV Cola’s ads.

The advent of the internet in the 1990s rendered traditional marketing methods largely obsolete.

What are the major differences between Digital Marketing and Traditional Marketing?

Difference between Traditional Marketing & Digital Marketing - By Egniol

One key distinction between digital and more conventional forms of advertising is the medium through which messages are delivered to consumers. Digital marketing, as opposed to traditional marketing, makes use of online and social media platforms.

Obviously, traditional marketing does not imply that it is obsolete. With the ever-increasing need to leave the digital world, traditional marketing continues to play a significant role in people’s lives.

Due to their enduring effects on your memory, the immersive experience of an effective television commercial and the tactile nature of a copy of Rolling Stone Magazine are just as important today as they were 20 years ago. In this way, you subconsciously form an emotional connection to their brand, which serves to keep them in your mind.

Similarly, digital marketing is as important as traditional marketing, if not more so. Digital marketing utilises all of your daily internet interactions to reach you.

If you are searching Google for vacation ideas for your next weekend getaway, you will likely see a Sky Scanner sponsored ad shortly thereafter.

Several hours of daily Internet usage is a normal part of most people’s daily lives. Digital marketing simply capitalises on this by deftly integrating marketing communications into every digital channel.

Which marketing strategy should you employ?

Difference between Traditional Marketing & Digital Marketing - By Egniol

The secret to a successful marketing campaign is striking a balance between traditional and digital methods. Traditional marketing is the yang to digital marketing’s yin in 2020. Both play a significant role in a marketing strategy, but their impact is amplified when used together.

Apple is a prime example. The innovative and potent cinematography of their television commercials is well-known. Apple’s 1984 Super Bowl advertisement introducing Macintosh remains one of the greatest television advertisements of all time, more than two decades later. Apple, despite its legendary status, must adapt to the times and incorporate digital marketing into their strategy to avoid missing out on massive marketing opportunities.

Apple has expanded its digital marketing horizons in order to reach a larger and younger audience by creating video content specifically for Facebook and Instagram. Instead of simply reformatting their television advertisements, they filmed their campaigns as social-first videos, composing the shots with Facebook and Instagram in mind. The videos were created with specific target audiences in mind.

Therefore, Apple’s “Shot on iPhone” social media campaign, which encouraged people to share creative works made with the newest iPhone, was a smashing success. Perfectly trendy and Instagram-shareable content.

Pros and cons of Traditional Marketing

Despite its continued importance, traditional marketing is often overlooked by companies in light of the proliferation of social media. However, traditional forms of advertising are far from obsolete. It may be worth it to advertise your campaigns in print publications and on prime-time television if you have the means to do so.


Powerful and simple to grasp

For most people, seeing a visually arresting billboard or commercial on television is just another part of their daily routine. It’s simple to understand and enjoyable to read.

The longevity of printed advertising materials

Your advertisement in The New York Times will remain in the magazine until it is shredded. What this means is that if the buyer is a collector, they will be very happy.

Greater in impact

A person is more likely to remember something they saw in person as opposed to on their phone. Advertisements shown during the Super Bowl or in a store’s windows are more likely to leave an impression than those posted on Instagram, which users are likely to ignore after a few seconds.


It’s harder to gauge the success of campaigns.

Even though tools like brand trackers exist for evaluating the efficacy of traditional marketing initiatives, they pale in comparison to the digital marketing industry’s cutting-edge analytics software.

Frequently expensive

You probably can’t afford a four-page spread in Vogue if you’re a startup brand just starting out. Many commonplace types of advertising typically come at hefty price tags.

No face-to-face contact with the customer

In contrast to social media marketing, it’s difficult to gauge the response of your target audience.

Pros and cons of Digital Marketing

Traditional advertising may still have an effect, but it’s impossible to ignore the fact that we now live in the Internet Age. Approximately 57% of the world’s population are now online, as reported by ClickZ. People spend about 6 hours and 42 minutes per day online. Predictions indicate that by 2021, mobile will account for 73% of all e-commerce sales. That’s an unfathomably large window of opportunity for some ingenious online advertising.


Better opportunities for participation

You can actually see what people think about your brand and marketing efforts through channels like social media. You can tell you’re on the right track with your marketing if it’s been widely shared, liked, and commented on.

Incredibly simple to track the success of your campaigns

When compared to more traditional forms of advertising, digital marketing’s ability to be tracked in great detail has many advantages. With this information, your next marketing campaign will be informed by solid data rather than guesswork.

Enables intelligent targeting

So long as you have the means to zero in on a 29-year-old female writer who enjoys listening to Lizzo and chugging Guinness, you should be able to craft content that is perfectly tailored to her interests and needs.


Advertisements on digital platforms may Annoy some Users.

Consider the time you’re eagerly refreshing your Facebook feed in an effort to catch up with old friends from high school. Then, you’re confronted with the dreaded sponsored ad for a product or service related to the embarrassing condition you looked up on Google the night before. You’re more likely to develop a strong aversion to the brand that’s employing such sophisticated targeting techniques.

Not as Long-Lasting

Ads on Google, banners, promotional emails, and social media promotions are all examples of digital marketing tactics that may not be around for very long. Being immaterial, they are simple to disregard. If your potential customers scroll down the page or click to the next one, your ad will no longer be visible to them.

Continues to Develop over Time

There is a great deal to be taught if you want to maximise the effectiveness of your digital marketing campaigns. To get the most out of your marketing budget, you should hire a specialist for each channel. However, if you want to start promoting your business on social media, a grassroots approach is where you should focus your efforts. Browse our digital marketing strategy manual if you need some ideas.

Figure out what helps you best

In the end, both traditional and digital marketing have their advantages and disadvantages; the trick is to find the one that best suits your needs, given your available resources and your intended audience.

Baby Boomers and members of Generation X, who are more likely to own televisions and prefer to buy newspapers, are more receptive to advertisements via traditional marketing channels. But digital marketing is surprisingly appropriate for all ages, not just millennials and Gen Z; my grandma spends hours per week on Facebook, sharing Lad Bible videos and shopping online.

The moral of the story is that both digital and traditional marketing can be effective if you understand what your audience desires.

Engaging Customer: A Crucial Marketing Objective - By Egniol

Engaging Customer: A Crucial Marketing Objective

One of the best ways to get more customers is not to get new ones, but to keep the ones you already have. Therefore, companies need to encourage meaningful engagement on a regular basis with customers in order to increase customer retention. The true purpose of customer engagement is not always explained by focusing on customer retention, which is just one of the benefits of custom engagement. So, what exactly is the purpose of customer engagement?

Motivating customers to become brand advocates by actively participating in marketing activities is the ultimate goal of any customer engagement strategy. Gainsight understands that a strategy based solely on increasing conversion rates is doomed to fail. Therefore, it seeks to engage customers over the long term, which not only helps to boost loyalty but also transforms existing clients into fervent brand advocates. Here are some of the many benefits you’ll reap from maintaining strong relationships with your customers over time.

Increase brand loyalty

The goal of building brand loyalty is to create long-term brand ambassadors. After all, satisfied customers are more likely to refer you to their friends, support future launches, and discuss your company on social media. Brand loyalty has the potential to propel your company forward and sustain long-term growth. To thrive in this dynamic, marketing departments use a variety of tactics to create and maintain brand loyalty, such as monitoring purchasing trends, analysing spending data, and designing advertising campaigns that target existing and likely-to-become-loyal customer segments.

Enhance customer retention

Customer retention refers to a company’s ability to keep customers coming back over time. Retaining a customer’s business indicates that a company’s product, service, or brand is appealing to the existing customer enough to keep them rather than switching to a competitor. It takes a lot of effort to gain a customer’s loyalty. And once you’ve brought someone into your company’s ecosystem, you don’t want to lose them. As a result, customer retention is a critical key performance indicator (KPI) for all businesses to track and improve.

Increase sales success through customer engagement

Engaging Customer: A Crucial Marketing Objective - By Egniol

Through regular, personalised interactions across all of the most relevant channels, your sales team can earn their customers’ trust. It’s important to keep in mind that the customer’s stage in the buying process dictates the type of information or content that will most effectively move them forward in the sales funnel.

Give your sales teams access to information about how customers are responding to their interactions with the company so they can craft strategic messages and choose content that helps them achieve their objectives. Interactions with a salesperson should be helpful to customers as they do their homework and narrow their choices, but they shouldn’t make them feel rushed. Use your intuition and keen observation skills to determine which outreach methods and customer-facing channels are most effective for your business and ideal client.

Customer engagement is crucial when trying to enhance links and lead handoffs between sales and marketing. Marketers should provide relevant, personalised content that informs and generates qualified leads at the right time. In order to develop lasting client relationships and boost conversion rates, sales teams should keep nurturing and engaging prospects through multiple channels.

Develop a successful marketing strategy for engagement.

Existing and potential customers’ needs at various stages of the purchase process should be heavily considered in any marketing engagement strategy. In order to reach your customers on a consistent basis, you need to pinpoint the crucial points in their purchasing process. In order to provide a positive experience and build customer loyalty, it is important that each touchpoint contains relevant, personalised information.

Create content that caters to the changing requirements of your funnel’s visitors. Develop a more favourable impression of your brand and increase user participation across platforms by making use of feedback and data from your audience. Make sure the content you produce is helpful to your intended audience and explains how your solution addresses their pain points. You should plan ahead for what to include in marketing content, which outreach channels to use, and how this might affect your interactions with customers.

Think outside the box when it comes to reaching out to customers and promoting your business; social media platforms like Twitter and Facebook are just the beginning. Does your intended market consist of young people, for instance? Think about up-and-coming social media sites like TikTok. Or, do you think a visual or experiential aid would improve the sale of your product? Include Instagram in your strategy for interacting with audiences.

Enhance the image of the brand

Engaging Customer: A Crucial Marketing Objective - By Egniol

When we think of a brand’s image, we often consider a logo, a colour, a catchphrase, and other elements that appear in print and digital media. These aspects of a company’s presentation, such as design and content, are, however, only skin deep.

Your true brand image is how your customers perceive your company.

Although visuals and written content are crucial, they aren’t the only factors to consider when working to establish a positive reputation for your brand. Building loyal customers through satisfying interactions is the key to shaping a positive brand image.

The relationships your brand builds with its customers are what ultimately shape their experience with your company. These exchanges occur repeatedly over the course of the relationship between your company and its target market. The moment a potential client hears about your company is the beginning of the customer experience.

The key is to get to know your customers, and then provide the best possible service to them at every point of contact. Customers’ impressions of your brand and business can be moulded through your interactions with them.

Final Thoughts…

Today, there are more customer engagement options than ever before. What this means for brands is a plethora of chances to attract new customers. Additionally, it indicates that rivals enjoy the same advantages…

Brands need to make an effort to connect and interact with customers, whenever possible, in order to increase consumer engagement. Finally, consistency is essential across all customer engagement strategies. Create authentic and relevant brand messaging for your intended audience, and impress them from the first interaction all the way through the brand’s lifecycle.

Trust, loyalty, and participation will result from providing a consistently excellent experience for your customers.

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Power of Personal Branding for Employees

Power of Personal Branding

Once upon a time, branding was strictly for corporate purposes; it was an integral part of any successful business’ plan to raise brand recognition and expand their market share. However, in the modern era, individual employee brands are equally crucial to the success of a company as the corporate brand itself.

Investing in employees’ personal brands may be met with some skepticism at first. After all, if you make your workers more visible and marketable, they are more likely to be noticed by other companies.

While this is a valid concern, the benefits to the company outweigh the risks when it cultivates employee personal brands and encourages its people to engage on social media.

Let’s examine why fostering and cultivating employee personal brands ought to be an integral part of your brand management strategy and how you can go about doing so.

What is a Personal Brand for Employees?

A person’s “personal brand” refers to their reputation within their chosen field of work. It’s how people sell themselves, their knowledge, and their abilities to potential employers and clients.

Building a reputable online persona allows workers to establish themselves as authorities in their field, which in turn opens doors to higher-paying roles and the possibility of starting their own fan bases.

When employees are encouraged to develop theirpersonal branding at work, some companies may worry that they will lose a valuable employee. Suppressing an employee’s ability to advance in their profession, however, is counterproductive.

Additionally, workers who develop and disseminate content to boost their personal branding are not necessarily in the market for new employment.

When companies today make an effort to build employee personal brands and give employees a platform to share their opinions, there is a win-win situation for both the employees and the company.

How personal branding of employee benefit your business?

Power of Personal Branding for Employees - By Egniol

The bottom line and success of your business can benefit from your efforts to help employees improve their marketability and encourage them to use social media at work.

Personal branding is important on so many different levels, including “overall brand level” and “raising-awareness” levels. Moreover, it is significant on an individual, private level. People will have more faith in other people than they will in a company, so it’s important to get the word out about what you’re selling.

To recap the benefits of investing in employees’ brands:

Increased confidence in your company and its offerings

In one context, it’s one thing for a company’s official social media account to boast that its wares are unparalleled.

You’re more likely to believe something when it comes from a real person, like a friend who works there. Furthermore, you are more likely to give it a shot yourself.

In fact, when it comes to making a purchase, recommendations from friends and family are trusted by 92% more than any other form of advertising, and 76% more people believe the content shared by individuals than they do the content shared by corporations.

The influence of word-of-mouth advertising is greater than ever because of the increasing importance of online reviews and social media in informing purchasing decisions. This is why it’s beneficial to have respected and trusted employees share positive feedback about the company online.

Enhanced Publicity, Audience, and Participation

Investing in employees’ personal branding and encouraging staff to cultivate and expand their own networks is a great way to spread awareness of your company.

An engaged worker will produce and distribute content for the business to individuals who aren’t already familiar with the company. Plus, their social media content will resonate and garner more attention if they are a personable figurehead rather than a nameless corporation.

It’s for this reason that promotional channels attract 561% more viewers than do brand channels.

Personal Branding power helps employees become recognised authorities in their fields and influential leaders in the minds of their peers, which ultimately benefits your company. Your brand’s bottom line will benefit from the increased exposure you’ll receive as a result of all of this.

Enhanced Client Relationships

Power of Personal Branding for Employees - By Egniol

Customers today conduct extensive research prior to making a purchase, and much of this investigation takes place online. Additionally, they frequently use these platforms to seek recommendations and referrals.

That’s why it’s crucial to practise social selling, or using social media to find and connect with potential customers.

In fact, salespeople who incorporate social media into their strategies outperform their competitors by a margin of 78%.

Employees who have already made a name for themselves in the social media world are more likely to be successful social sellers because they are seen as more genuine, credible, and trustworthy.

More skilled employees

When workers are given the leeway to build their own brands for Personal Branding, they gain valuable experience that can be put to use right away.

When people invest time in developing their personal brands, they often notice improvements in areas such as storytelling, writing, public speaking, and organisation.

There are benefits to the organisation as a whole, as this can improve internal communication and collaboration between departments and employees. Exposure to a wider audience can be achieved, for instance, by having a well-established personal branding that makes it easier to secure speaking engagements and invites to industry panels.

Better reputation as an employer

Investment in employees’ individual brands has a positive knock-on effect on the company’s reputation as an employer.

Why? Because prospective employees take notice of employees who are empowered and who use social media to talk positively about their employer.

People looking for work are most likely to be found on social media. In fact, 79% of jobseekers use social media, and 84% of those people say it’s important that a company has a good reputation as an employer.

Therefore, that’s why it’s important to have employees with established brands promote company news and content. You want them to brag about your company to their contacts. Simply put, this is the type of material that will encourage readers to apply for jobs with your company.