Pre-made website templates allow developers to insert their own content into a complex structure developed using HTML or CSS. Colors, font styles, and images can all be changed to a limited extent. You get what you pay for in this regard. Although pre-made templates can save you time and money, they are lacking in flexibility and individuality.
With a custom website development, you can build and express your brand through specific page elements that correspond with your goals. The cost of a custom website design is higher than that of a website template, but the advantages they provide make up for it. Instead of relying on pre-made WordPress templates, opt for a site designed from the ground up with your specific target audience in mind.