Email marketing is the most effective digital marketing approach for creating and converting leads. Email marketing is becoming more important than ever before because of the broad use and increasing worldwide significance of email.
Businesses throughout the world rely on email marketing to promote brand awareness, increase sales, and cultivate long-term customer connections. Automated, tailored marketing emails featuring brand promotions and announcements are routinely sent by email marketing organizations using a variety of email service providers (ESPs). Email marketing encompasses a wide range of strategies, from weekly newsletters and promotional alerts to customer survey forms and event invitations.
