Agritech India Boosting Indian Agriculture Sector - By Egniol

Agritech India: The Emerging Technologies That Are Boosting the Indian Agriculture Sector

Agritech India

The agricultural value chain in India is highly convoluted, with numerous tiers of brokers and middlemen. However, as India’s IT industry develops, an increasing number of agritech businesses are springing up to assist farmers in improving productivity and yields through the use of cutting-edge technology.

The services provided by these Indian agritech businesses assist farmers in increasing yields, optimising production, strengthening resilience, ensuring long-term viability, and much more. EY estimates that the Indian agritech business may generate $24 billion in revenue by 2025 if it fully embraces cutting-edge technology.

Tech in Agriculture is a Must

Farmers in India are dealing with a wide range of challenges, including inconsistencies in water supplies, lack of mechanisation, market connection issues, and inadequate storage facilities.

In large portions of India, the majority of agricultural work is done by hand with traditional instruments such as wooden plough, sickle, etc., resulting in a significant waste of human labour and low yields per capita. Flood irrigation is still used by a significant number of farmers.

Major challenges in agriculture can be resolved, however, by applying cutting-edge agritech technologies like artificial intelligence, data analytics, and the internet of things.

AgriTech India's Present-Day Techies

Agritech India Boosting Indian Agriculture Sector - By Egniol

A majority of farmers in India’s agricultural industry are still employing old-fashioned technology, despite the country’s recent adoption of new technology. The following is a list of the most regularly utilised agricultural technology in India:

  • Agritech Innovations in Livestock Farming:

Traditionalism in the cattle industry, despite its importance, is frequently overlooked and underserved. We can’t live without the renewable natural resources provided by livestock. There are many different types of livestock-related agribusinesses that are involved with livestock management.

  • Modern Greenhouses:

Small-scale research and aesthetic facilities (like botanic gardens) have grown into much larger-scale greenhouse producing facilities that compete directly with traditional land-based food production in the last few decades Modern greenhouses are increasingly using LED lighting and computerised control systems to precisely respond to the growth environment. Successful greenhouse businesses are expanding and establishing their growing operations near metropolitan areas in order to benefit on the increased demand for local food.

India's AgriTech Industry's Most Promising New Ideas

Agritech India Boosting Indian Agriculture Sector - By Egniol

Farmers are getting real-time farm data from modern-day startups. Their goal is to offer farmers information that will allow them to increase the overall quality and quantity of their crops while also lowering their production costs by combining IoT, AI, and agronomy. In India, the agritech ecosystem is developing, and the sector is expected to increase as a result.

To assist India’s agricultural sector, the following developing technologies have been identified. As technology advances, the agritech business in India has a bright future ahead of it.

  • IoT (Internet of Things):

Crop field monitoring is a time-consuming and labour-intensive task in conventional farming. IoT devices allow for real-time data collection and delivery through applications or other means. It may also be used to detect soil, temperature, and humidity, as well as track plants and livestock.

  • Robotics:

Farmers are dealing with a serious shortage of labour. It’s because of this that tech-savvy entrepreneurs are creating agricultural robots to assist farmers with a variety of jobs like pick-and-pack-and-spray-and-weed tasks. Farmers are increasingly relying on robots to perform tedious tasks in the field. They use GPS-enabled autonomous and semi-autonomous tractors for harvesting purposes. Tractors can also be equipped with auto-steering technology for easier field navigation. Additionally, robots are used in automated livestock management systems.

  • AI (Artificial Intelligence):

Farmers may be more proactive using artificial intelligence in agriculture since it provides them with real-time information on their fields. Farmers can make more informed decisions thanks to AI’s ability to predict meteorological data, crop output, and pricing predictions. Chatbots, comparable to Alexa for farmers, provide farmers with advice and product recommendations. Artificial intelligence (AI) and machine learning are being used to detect anomalies and diseases in plants and cattle. This allows for rapid diagnosis and, if necessary, corrective action to be taken quickly. Genome selection suggestions are also made using ML algorithms.

  • Drones:

Farm productivity can only be increased by reducing costs at the same time. As unmanned aerial vehicles (UAVs), or drones, farmers are able to more easily and efficiently deal with this issue. For farmers, drones provide vital farm monitoring data by collecting raw data. Aerial photography and surveying can be performed using drones equipped with cameras. For livestock tracking, geofencing, and monitoring grazing land using GPS technology, drones are also being used. Crop and soil research is made easier with the use of drones, which fly over fields and take photos in all kinds of light conditions, from plain visible light to multispectral.

  • Big Data & Analytics:

Farm data is generated on a daily basis, but this data is useless until it is evaluated. This data can be made valuable through the use of big data and analytics. To prepare for the upcoming farming season, the following factors are taken into consideration: crop area, crop production forecasts, land use, irrigation, agricultural prices, weather forecasts, and crop disease statistics From data on weather events, farm equipment, water cycles, crop quality and quantity comes information relevant to farm operations. Analytical instruments collect this information. With the use of this, previously hidden patterns and connections can be discovered.

  • Blockchain:

For example, food fraud, supply chain inefficiency, safety recalls, and traceability can all be addressed by leveraging blockchain’s capacity to maintain ownership records and resist tampering. To ensure that items and processes are validated, the decentralised nature of blockchain is essential. This results in an open market for premium goods.

Contact Egniol if you’re a startup in the agritech tech industry and need help registering your new firm.

Influence of Brand Management on Company Performance - By Egniol

Influence of Brand Management on Company Performance

Brand Management & Equity

A stream of research on the effects of marketing mix variables on brand management has demonstrated that marketing mix variables can have very varied, often even opposite, effects on brand equity. In order to compete in this highly competitive environment, both manufacturers and merchants have used extreme marketing mix elements on a regular basis. Marketing mix elements have been shown to have a considerable impact on brand sales and brand management. However, the contribution differs depending on the product category.

Researchers around the world have found great success in their efforts to find category-level moderators. Brand equity can be enhanced by increased advertising expenditures and the expansion of distribution channels, but it can be eroded through frequent price promotions, which serve as negative cues about the brand’s quality and so damage brand equity.

Influence of Brand Management

Business-to-business buyers are, after all, human beings with feelings. Memory, pictures, and feelings are the primary sources of information that people use to make decisions. Emotions have an effect on economic decisions. By stimulating the area of the brain that stores feelings and emotions, brands function on a subconscious level.

If the customer’s feelings are nurtured in the appropriate way, then the sale is almost done before the selling even begins. It is possible to build the necessary trust by becoming a dominating player in your market or by establishing thought leadership well in advance of the purchasing cycle. Strong brands tend to perform better financially because of the influence of brand-related emotional reactions on buyer decision-making.

Advertisements have long been recognised as a key component of a company’s ability to generate customer-based brand equity. Advertising content and frequency have an impact on various aspects of brand equity. A brand’s functional and emotional value can be communicated to customers through a variety of content appeals, and this can help create positive brand associations in their thoughts.

Influence of Brand Management on Company Performance - By Egniol

Developing a strong brand provides a wide range of advantages. Some of them are:


  1. One of the most significant aspects of creating a great brand in the market is gaining customer recognition. Meaning that customers will give your firm higher priority over the competition while looking for specific products or evaluating a company to do certain services.


  1. In order for your business to be successful and prosper in the future, you must never lose sight of the fact that your customers are your most valuable assets. You should expect a bump in sales as a result of their support for your brand recognition. You’ll gain a competitive edge in the market as your brand becomes more well-known and more established.


  1. When you have a well-established brand and a large consumer base, it is frequently easier and less expensive to introduce new products to the market. If you can create a devoted customer base, they can even assist you to predict new product launches.


  1. Having a well-known brand increases your trust with customers, your industry, and the marketplace as a whole. You will be able to gain recognition, loyalty, and competitiveness if you can establish your credibility. In the end, customers only want to buy from companies they like, know and trust. Customers are more inclined to buy from you if your brand is trustworthy.

Your company’s brand management is all about maintaining a positive image in the minds of your target audience or market. Obviously, building a brand takes time and work, not just a few hours. Brand management is critical to the long-term success of every company, regardless of industry, age, or size. Your brand needs to know its customers in order to reach out to them, but it also needs to know its potential customers in order to sell them.

Influence of Brand Management on Company Performance - By Egniol

The inability of a company’s brand managers to understand their target demographic, their purchasing habits, and the best places to advertise their products is a major problem. It is the purpose of strategic brand management to help firms gain (or improve) brand recognition, increase revenue, and achieve long-term business goals.

In order to ensure that your business grows in a way that is beneficial to your company in the long run, it is important to have a strong brand management strategy in place.

In order to better understand, manage, and organise brands, a comprehensive framework for brand management is necessary. Building, utilising, identifying, and safeguarding a brand are all part of strategic brand management in India’s complete scope. In our opinion, branding isn’t just about a logo or tagline, but rather an entity that represents your company meaningfully and sets you apart from your competition. Well-defined and well tested strategic branding capabilities are required to get the most out of your organization’s set-up. Using some of the most popular branding tactics, Egniol‘s branding professionals will make your business stand out in a crowd.

Venture Capital Assistance Scheme In India - By Egniol

Venture Capital Assistance Scheme (VCA) In India

Venture Capital Assistance Scheme (VCA)

Scheme for Entrepreneurial Development

Venture Capital Assistance Scheme (VCA) has been launched by the Small Farmer’s Agri-Business Consortium (SFAC) for the benefit of farmer-entrepreneurs who want to grow their agri-business. This programme aims to provide a term loan to farmers with qualified projects, so they may satisfy their project implementation capital requirements. The Venture Capital Assistance Scheme is reviewed in details in this article.

Venture capital assistance scheme's goals

  • To assist entrepreneurs in building an agricultural operation that is accepted by banks and other financial institutions governed by the RBI.
  • The Project Development Facility will assist farmers, producer organisations, and recent agricultural professionals in joining the value chain.
  • To improve on the state and central SFAC levels that came before it.
  • Promoting training and visits to empower agricultural entrepreneurs to start their own businesses.
  • To boost rural income and employment by ensuring that farmers have access to reliable markets…
  • Assisting in the backward links between agribusiness projects and farmers.

Features of the Venture Capital Assistance Scheme

Venture Capital Assistance Scheme In India - By Egniol
The Venture Capital Assistance Scheme support programme
  • Only initiatives that meet the requirements of the banks/financial institutions who are supporting the project will get venture capital.
  • The venture money must be reimbursed to the SFAC by the due date indicated in the repayment plan.
  • Venture funding for agri-business enterprises will be provided by the SFAC via soft loans.
Ensuring that a candidate is eligible for the program

The SFAC has designated the following organisations as eligible to receive a loan.

  • Individual
  • Farmers
  • The production company
  • Partnership Firm
  • Self Help Groups
  • Company
  • Agripreneuers
  • Agri-export zones units
  • Graduates in the field of agriculture

Loan Amount

In order to get help for venture capital assistance scheme, the project’s cost will determine how much money is available for financing. Here, you’ll find the minimum and maximum loans amounts.

  • The loan amount will be 26 percent of the total equity of the promoter.
  • The highest loan amount available under this scheme is Rs.50 million.

The loan for the projects positioned in the north-eastern sections, mountainous terrain are as follows.

  • The quantity of borrowing will be 40 percent of the promoter’s equity.
  • A loan of up to Rs.50 lakh can be obtained under this programme.

Conditions of Use

The following are the requirements to be met to get loan under this plan.
  • An agricultural or agricultural-related initiative is required for this grant.
  • Producers or farmers must be guaranteed a market for their products in the project.
  • Banks and other financial institutions must approve the project before they can loan money to it.
  • The project’s goal is to boost farmers’ incomes by encouraging them to grow high-value crops.
Venture capitalists have a lot of money at their option

Only if the following requirements are met may the Executive Committee of SFAC authorise the proposal for the recommendation of high venture capital be approved:

  • If the project’s net worth is less than Rs. 10 crore.
  • There is a backward area grant money if projects are located in the northeastern region, which includes hilly states.
  • For a maximum of Rs.3 crore, if sanctioning authorities approve the provision for high venture capital,
Features Of Venture Capital Scheme In India - By Egniol

Required Documents

Along with the application, you’ll need to provide the following documents.

  • Promotional letter from the promoter
  • Sanctioning authority’s letter of approval
  • Appraisal accepted by banks
  • The most recent account statement
  • Copies of partnership firm certificates are required in partnership firms.
  • proof of ownership in a business
  • Relationship between farmers and their land is fully encouraged by the agreement
  • Official document from the promoter saying that VCA was not previously available
  • The CA certificate must be provided in the event that the promoter obtains an unsecured loan.
  • current bank audit report in pdf format
  • SFAC permission is required for banks to release collateral security, according to a bank statement.
  • The project’s cost justifies the working capital margin.

The Scheme's Application Process

There are a few steps you need to do in order to apply for venture capital assistance scheme support.

Visit an Official portal

Step 1: The applicant must go to the SFAC, Government of India, official website.

Scheme for Entrepreneurial Development

Step 2: From the portal’s main page, choose the “Venture Capital Assistance Scheme (VCA)” tab.

Decide on a Design Plan.

Step 3: Select “Online submission of venture capital assistance scheme Form” from the drop-down menu on the same page as the application.

Enter the Promotional Code

Step 4: Click on the “Apply for New Venture Capital Assistance Scheme Application” link on the ensuing screen to complete Step 4.

Fill in the Blanks

Step 5: The application form for the venture capital assistance programme will come up when you click on the “Start Filing Application Form” button.

Step 6: Fill out the application with the necessary information, including but not limited to a list of banks

  • Name and location of the branch’s administrative headquarters
  • Accountability
  • The price of a project
  • Consultant’s name and title
  • Files can be uploaded here.

Step 7: Once you’ve completed the application, you’ll need to attach all the necessary papers.

Application is being submitted.

Step 8: Finally, in order to finish the procedure, click on the “Next” option.

As a reminder, applicants will be given a reference number as an acknowledgement number for their application.

Loan Revocation

The bank or financial institution is responsible for approving the loan amount following the filing of an application. If the following requirements are met, the bank or financial institution will send its permission to the SFAC. For eligible projects, the SFAC will handle the loan amount. 

If you need any help for venture capital assistance scheme, feel free to contact Us.

Benefits of MSMEs ZED Certification Scheme (Zero Defect Zero Effect) - Egniol

Benefits of MSMEs ZED Certification Scheme (Zero Defect, Zero Effect)

ZED Certification Scheme (MSME) & Benefits

It is a comprehensive effort to raise awareness about Zero Defect Zero Effect and Benefits of ZED Certification Scheme.  Among small and medium-sized enterprises (SME) in order to motivate and incentivize them to become ZED Certified and MSME Champion.

Honorable Prime Minister Shree Narendra Modi called on Indian industry, particularly MSMEs (micro, small and medium enterprises), to produce items with “zero flaws” and to ensure that the products have “zero influence” on the environment during his Independence Day speech, India’s 68th.

The ZED certification scheme (Zero Defect Zero Effect) was developed by the Ministry of Micro, Small and Medium Enterprises to encourage businesses and provide many benefits to produce high-quality products and meet the needs of national and worldwide clients.

The major goal of the program is to stimulate entrepreneurship and assist the Government’s ‘Make in India’ Scheme. The Ministry supports the MSMEs rated under the ZED certification scheme program with many prizes and perks, and some of its primary benefits are explained in this article.

Features & Benefits of ZED Certification Scheme

  • The SMEs do not have to pay anything to participate.
  • Financial assistance to attain the ZED certification scheme.
  • The Ministry organises seminars and training sessions for the industry.
  • Helps to develop an ecosystem for manufacturing that is Zero Defect.
  • Encourages the use of less energy in manufacturing.
  • Encourages the use of quality management systems and techniques.
  • Encourages the continuous improvement of process and product quality standards.
  • Encourages the use of environmentally friendly manufacturing methods.
  • Encourages output that is Zero Defect.
  • Encourages certification production in ZED certification scheme.

These are 10 best benefits of ZED certification scheme. ZED has many more benefits for startups registered in MSME. 

ZED Certification Scheme Eligibility Criteria

Benefits of MSMEs ZED Certification Scheme (Zero Defect Zero Effect) - Egniol

Companies registered with the Ministry of Small and Medium Enterprises (MSME), Department of Industrialization and Commerce (DIC) or other government bodies or industry associations can apply for this program to get benefits of ZED scheme.

Government Subsidies

These are the subsidies that the government is providing under this programme:

  • Micro enterprises: 80%
  • Small enterprises: 60%
  • Medium enterprises: 50%
  • MSMEs owned by women from the SC/ST group receive an additional 5% subsidy
  • MSMEs in northeast India and J&K receive an additional 5% subsidy

ZED Registration Process

Benefits of MSMEs ZED Certification Scheme (Zero Defect Zero Effect) - Egniol

Application forms are available on the ZED online portal for Features & Benefits. 

In order to enrol in the programme for benefits, you must first complete the following steps:

  • A valid mobile phone number and email address are required for free registration on the ZED website.
  • ZED parameters will be accessed online.
  • The next step is the Desktop Evaluation.
  • Following the selection process, a Site Assessment will take place.
  • MSMEs that have been rated may choose to contact with a ZED-authorized consultant for assistance and gap analysis.

MSME Sustainable ZED certification scheme is an extended effort to raise awareness among MSMEs about Zero Defect Zero Effect (ZED) practises and motivate and incentivize them for ZED certification scheme, as well as encourage them to become MSME Champion members. ZED certification scheme can help MSMEs decrease waste significantly, raise productivity, enhance environmental consciousness, save energy, optimally use natural resources, grow their markets, etc. through the path of ZED certification scheme.

Benefits like increasing their global competitiveness and long-term viability will also be a motivation for MSMEs to implement best practises in work culture, standardisation of products, processes, systems, and so on. Rather than only certifying an MSME’s ability to compete, the ZED Certification attempts to improve its competitiveness through a variety of measures, including assessment, guidance, and management and technology assistance.

India’s industrial industry and the economy will provide benefits greatly if the country’s small and medium-sized enterprises (SMEs) remain competitive. Zero Defect and Zero Effect are the goals of international businesses competing in global marketplaces (ZED). It is therefore imperative that we set the pace for the pattern of industrialization and export-fueled growth to make a mark in global markets and enhance our GDP swiftly.

How is Egniol going to help?

Productivity, quality, energy efficiency, human resources, and technological depth, including design and intellectual property rights (IPR), are all taken into account in the ZED certification scheme procedure.

It is no secret that Egniol is a pioneer in the field of system and product certification, as well as in regulatory auditing and product registrations. The management of quality standard requirements and statutory compliance is one of our primary areas of focus when working with enterprises.

Hoops Entrepreneurs Must Jump Through In Order To Succeed - By Egniol

Hoops Entrepreneurs Must Jump Through In Order To Succeed

No time in human history has been a riper for mastering the age-old skill of translating an idea from your head to reality. The era of the Internet. Many billionaires have been made by intangibles like software in the last decade.

It’s never too early to start a business for Entrepreneurs, whether it’s a product or service people use or something completely unusual like selling space on the first civilian interplanetary flight.

When it comes to starting a business, there are numerous obstacles to overcome. 8 of them are listed here:

8 Obstacles that Entrepreneurs need to overcome

  • Recognizing an opportunity in the marketplace

The most difficult part of starting a company is finding a way to stand out from the competition. What distinguishes us from our peers? Why should I care about this question? If you’re unable to answer this question, your marketing skills and eventual success will be in jeopardy.

  • Overcoming restricted resources

New entrepreneurs have endless access to free and affordable software and apps that may take a significant weight off the team when it comes to product development, marketing, and getting finance for expansion. Still, the difficulty of networking and acquiring pricey equipment is still always a prevalent challenge.

  • Locating potential investors

One of the most difficult tasks for entrepreneurs and company is finding wealthy backers willing to invest in their venture. Finding investors can be a challenge for startups that haven’t been able to successfully bootstrap their business long enough to gain traction in the market and build a client base that can be used to woo even the most cynical investors.

  • Relying on scattered advice

When you start spreading the word that you’re creating a startup, everyone and their granddad will have advise for you. Even a little constructive criticism if you’re lucky. The tricky part is figuring out who’s delivering the finest advise, and how to keep them nearby throughout your entrepreneurial adventure.

Hoops Entrepreneurs Must Jump Through In Order To Succeed - By Egniol
  • Assembling a winning team

The startup team doesn’t need to be stocked with the finest of the best in their respective field. To be successful Entrepreneurs, your firm will need a team comprised of the proper individuals. Your people are your company. This is the same way that television sitcoms become either winners or loser with audiences.

  • Implementing successful concepts

If you’re a large toy business like Hasbro, you can afford to release a few games or toys that children will rarely play with. Indeed, the world’s greatest achievements annually release a slew of ideas that fail miserably. Overcoming unsuccessful execution of your ideas during the startup stage may be financially and emotionally draining for everyone concerned. This might make it difficult for businesses to move swiftly to the next idea and to continue reaching for those winners Entrepreneurs.

  • Making sense of setbacks

Failure is a big, terrible word. Nine out of ten startups fail. You must fail more to succeed more. This word has become ubiquitous in our society, and it appears that if we want to be successful, we will have to put up with it. In order to move the firm in the proper path, most startups fail to recognise the importance of celebrating setbacks.

Hoops Entrepreneurs Must Jump Through In Order To Succeed - By Egniol
  • Maintaining vision while trends constantly shifting

Everyone in business soon learns the necessity of changing to market trends, delivering the buying public what they’re seeking for now, and doing away with that which they don’t. A startup that permits its vision to become clouded by every shift in the market, or worse, one that is paralysed by analysis paralysis, is just as harmful. A company suffering from analysis paralysis. Startups need to have a firm vision and capture a niche for themselves before seeking to diversify.

Startups are lucky not to have the bureaucracy and old, outdated systems that tend to come in the way of offering great customer service in large enterprises. On the other side, that means it’s imperative companies give an excellent experience, from marketing to the time of purchase and long thereafter.

Many start-ups will argue that they lack the resources to employ a significant customer service department because of their smaller finances. They also probably have to split more of their time among not only service, but sales and marketing. It’s not those customers don’t care, but rather that they have expectations about how businesses should address them when they have issues or queries regarding purchases they’ve made.

A Guide To Providing Excellent Customer Service - By Egniol

A Guide To Providing Excellent Customer Service

To be successful, a firm relies on satisfied customers. Customer dissatisfaction can lead to a decrease in profits and a loss of business. This is why excellent customer service is Important for business.

Ensure that your customers are satisfied

Businesses that fail to address customer concerns run the danger of losing both the customer and their bottom line. Because of this, it is imperative that you keep your consumers happy and look for more ways to increase their pleasure. Keeping a close eye on customer issues is critical to maintaining a good reputation and attracting new customers.

How can you maintain a positive outlook for your business with dissatisfied clients in the mix?

Guide to Excellent Customer Service

A Guide To Providing Excellent Customer Service - By Egniol

The excellent customer service begins with a company’s ability to identify the needs of its customers. It means that you must pay attention to what your consumers have to say in order to ensure a high level of customer satisfaction.

Excellent Customer Service is important, so listen to them

As a business, you have to expect to get complaints from customers who aren’t happy with the product or service they bought from you at some point in time. This is not right! However, if your business doesn’t solve any problems, your customers will act professionally and expect bad things to happen to your business. This is why they act this way.

People don’t like it when you say, “These things happen.” Is this true? However, it’s important to know exactly what the problem is and then figure out how to solve it. The first thing to do when a customer isn’t happy is to talk to them. Keep your customers and clients in mind when you talk to them, and make sure that your customer service team is doing the same.

Avoid using pre-written responses if possible

In a perfect business environment, all businesses, including yours, would realise that prepared responses are no longer sufficient.

When responding to consumer complaints, avoid using the same response over and over again. Why? Because clients believe you didn’t actively listen to what they had to say and instead responded with a “programmed” reaction, this is what they expect you to do. If your company is involved in an incident like this, you risk losing your customers and, as a result, your entire business.

The Solution You’ve Been Waiting For

A consumer’s experience with excellent customer service is never pleasant, and very few individuals call customer service. Consequently, if your customers have to phone more than once to be heard, they will be incredibly frustrated and annoyed.

You and your customer care team should strive to handle any issues your customers may be experiencing as quickly as possible, ideally on the first call.

Adapt to a Variety of Situations

Many companies believe that excellent customer service consists solely of responding to calls and complaints from clients. Customers should be able to easily acquire your services and products, as well.

Along the way, you’ll have to think about a variety of factors like how your online and physical stores (if you have any) are set up, the data you’re supplying, and more. There are a lot of things that many firms don’t think about, such as large sales or subscriptions, direct delivery, and statistics on mail-order.

Best Prepare Your Team

The capacity to deal with every issue your customer service staff may encounter is the ideal quality to look for in a member of your team.

An understanding of the company’s culture, how the business operates, and how to resolve customer complaints is essential for a business. As a result, it is critical that all of your staff, regardless of department, have received adequate training in how to handle customer service issues.

Even more than being put on hold, customers despise being bounced around between departments and no one knowing how to address their issue.. You need to make sure that your employees are well-trained in order to grasp the customer’s issue and direct them to the appropriate department to fix it quickly.

A Guide To Providing Excellent Customer Service - By Egniol

Be Honest About Your Services

If you can’t guarantee a delivery date, don’t give it to your customers. To give a concrete example, customers who order clothing in the hopes that it will come on time for a specific event may be disappointed if it does not.

If a customer sees the anticipated delivery and how it will arrive in time, they will only order apparel for an occasion when they know it will be on time, and if it does not arrive on time, they will return the item and give your business an extremely terrible review.

Keep your consumers informed about the status of their orders. Be honest with your customers about the delivery time or package’s arrival, and so forth.

Use Loyalty Programs Effectively

Loyal customers are sometimes ignored. How often do companies question the wisdom of rewarding a customer who they know would come back for more? Because it’s not a sure thing, there’s a concern here.

There may be fewer competitors now. But if one does show up and begins attracting your most loyal consumers, it may be too late to entice them back. Take care of your loyal clients with discounts and other offers to get ahead of this problem before it becomes a problem.

Growing your business through offering excellent customer service

Excellent customer service is the result of all the aforementioned factors coming together. As a business owner, strong customer service is the key to long-term customer loyalty, and it helps you build a positive reputation for being friendly and helpful.

Customers want to be treated as individuals rather than just a number in a queue. For customer service-driven growth, humanise them and yourself.

A thriving business relies on satisfied customers. If they like what you’re doing, they’ll spread the word and bring you, new customers. Consistently put your clients’ needs first. Use these ideas as a starting point and explore methods to make your satisfied clients even more satisfied.

How To Validate Your Startup Idea In A Cost-Effective Manner - By Egniol

How To Validate Your Startup Idea In A Cost-Effective Manner

To come up with an idea for a new product or even to develop it is not the most difficult part of the process. To come up with an idea that people are willing to pay for is the most difficult part of the process. There is no proof that you have a wonderful concept if something is currently unavailable on the market. This type of product or service may go mostly unnoticed by its intended audience.

This is the reason why you need to check the market and validate your startup idea before you start working on the project, exactly because of that. Do not miss this phase, regardless of your level of expertise or conviction in your concept.

Let’s say that you’ve spent a lot of time and money on a great product and eventually put it out into the world. As a result, it was not a success for validate your startup idea. Your investments never paid off as a result. This can only happen if you neglected to test your concept. Here, we’ll show you how to quickly and cheaply test new product concepts.

How To Validate Your Startup Idea In A Cost-Effective Manner - By Egniol
What does it mean to Validate Your Startup Idea? 

Validate your startup idea is the process of putting your concept to the test before it is released as a final product. Validate your startup idea takes into account everything from your present market, the wants of your clients, and the position of your rivals in the industry you wish to serve.

Googling your competition, conducting keyword research, and asking your potential customers for honest comments are all part of the process of validate your startup idea. Ultimately, you want to make sure that you are making the best use of your time and resources and putting yourself in the best possible position to succeed.

Startups that forego proving their concepts because “they know their clients desire their product” end up closing and losing their dream more often than not. Due to a lack of validate your startup idea and customer discovery, they have ended up in this situation.

  • What Is Customer Discovery, and How Is It Useful? 

Your clients are in need of assistance because they are experiencing difficulties and are seeking solutions to those difficulties. Customers engage in this activity. As a startup, you believe that your product or service is superior to your competitors’ offerings. Because of this, you have decided to establish your own business.

Consumer discovery is a process in which you investigate your ideal customer, understand why they don’t use alternatives on the market (or why they stopped using alternatives to your solutions), and use your strengths to attract new customers to your business.

In this iterative process, you chat to your clients to get a better understanding of what they need and how you can help them. Because your business doesn’t exist without clients, you must discover an audience that is interested in your products and services and can benefit from them. The early stages of a startup’s success are at danger if the founders cannot identify their ideal consumer. A narrow focus on “baseball players” would be inappropriate. For starters, you need to know more about your customers.

How To Validate Your Startup Idea In A Cost-Effective Manner - By Egniol
  • Analyze the Market Potential by Interviewing 100 People 

Unless you can solve an issue, your startup is doomed to failure. Many startups fail because they underestimated the demand for their product or service. It doesn’t matter whether or not there is a gap in the market that has already been filled or the barrier to entry is too high for a business to break into.

Interview at least 100 people about their challenges and how your company idea can solve them if you want to boost your startup’s chances of success. Each interview should close with a question to your audience asking them to think of two individuals they know who would be interested in speaking with you. As well as expanding your network, this will help you discover if your products and services have a broader audience.

Your potential customers aren’t all the same. Choose the customers who can bring you the greatest money, are the easiest to obtain, require the least amount of customer support, or will recommend your solution to others (helping you to hyper-grow through virality). Be careful to avoid ignoring others and users you think will pay if you want to implement a freemium model!

  • It’s time to build a Minimum Viable Product 

A Minimal Viable Product (MVP) is what your startup should begin investing in following the outcomes of your interviews (MVP). The product you’ve developed thus far is in its infancy, but you’ve managed to create it with minimal waste of time and resources.

A minimum viable product (MVP) is a prototype of your ultimate product, but it is built quickly because the initial versions of your product are unlikely to be used in final production. An MVP is not a cheap, watered-down version of your product, but rather an accurate depiction of what your clients may anticipate from your service or product. You need to test this hypothesis with the folks you interview while you create your MVP. In order to get the most out of your test audience, send your MVP to folks you’ve spoken to in the past.

Your MVP may always be improved by identifying common themes in the feedback you receive from your test audience. As a result of this iterative loop, a polished product can be delivered with minimal investment of time or money. Using this test loop, you may improve depending on real client feedback.

  • Using Google AdWords and a Landing Page, test your MVP 

You can use AdWords and a landing page to test your MVP during your interviews to see if your product or service is needed by a broader audience. One of the best things about pay-per-click advertising is that you can obtain a lot of focused traffic for a minimal investment. To ensure that you only draw qualified leads, you should use Exact Match and Phrase Match keywords. To avoid wasting money, make the most of numerous settings, such as the geographic location, and pay attention to the smallest of details.

You can rest assured that your customers are well-qualified thanks to the narrow focus of your settings. You now need to check if they will convert and join your email list or further information. If you want to collect lead generation information, you’ll need a landing page. An effective landing page is essential to the long-term viability of your startup.

It’s not necessary to have a high-end website or any other expensive products for the lead-generation page. AdWords and your landing page should be in sync. Having a clear and consistent message is also important.


In order to avoid implementing ideas that no one wants or isn’t prepared to pay for, concept validate your startup idea is carried out. In order to make sure that your product or business idea has a chance of succeeding, you need to conduct an idea for validate your startup idea. Assumptions should be tested as quickly and cheaply as possible so that you can decide whether or not to move forward with the project.

Now that you’ve learned about these effective tactics, you may put them to use in your own startup. Additionally, you will be able to lessen the chance of failure by building a business idea that has already been tested by clients.

On their own, great ideas won’t get very far. It’s easy to imagine a life of independence and financial security if you start your own business. In actuality, things that sound fantastic in our heads may not work out. This means that testing your idea in the actual world is the best way to move forward with it if you’re serious about pursuing it. That will boost your chances of achieving true success.

Ways Businesses Could Survive Through Social Media - By Egniol

Ways Businesses Could Survive Through Social Media

Social media is here to stay, and small businesses all around the world are taking notice. If you look at social media demographics across platforms, you’ll be able to tell! To say you have had the time and opportunity to develop a proper online presence doesn’t mean you haven’t done so.

It’s never too late to improve your social media profile, and the payoff will be well worth it. Using social media to build your business has numerous benefits. Your brand’s social customer service will improve, and you’ll be able to communicate with customers and prospects on a new level, engage and reach new audiences, create authority, and drive traffic to your website.

In other words, by cultivating long-term relationships with prospects and customers through the use of social media, you may help your small business flourish. Use a social media style guide to keep track of all the various parts of your brand’s social media presence to ensure quality and consistency.

Here is the social media guide to grow your business 

  1. Consider Using the Right Networks

Since Facebook went public in 2012, the number of social media networks has grown, and there are thousands of networks dedicated to everything from reconnecting with old classmates to social activity. With so many possibilities, how can a company choose the best one? Most experts recommend that you join the most well-known groups, and which ones you join ultimately depends on your target audience and your objectives.

Ways Businesses Could Survive Through Social Media - By Egniol

2. Goal-Setting

Your business can profit greatly from a strong social media presence, and there are a variety of ways you might do so. There are several ways to improve customer service, such as providing excellent customer service and engaging with customers.

These goals can be achieved, but only if you have a goal in mind to strive towards. To get there, you’ll need a social media strategy. For example, your methods for boosting sales will differ from those for improving customer service. Knowing your goals will help ensure you’re on the right path.

3. Plan Your Approach

If you want to improve your social media presence, setting a goal is a good first step. To reach your goals, you must devise a strategy to get there.

Starting with who will be part of the social media team and breaking out their tasks will ensure that everyone is on the same page about their roles and responsibilities.

Determine your posting frequency and develop a content calendar to ensure that you don’t skip any days. Using social media calendar templates is an important element of your plan, and there are plenty to choose from.

4. Consider Your Audience When Creating or Curating Content

When it comes to social media participation, knowing your audience is essential. As a result, your audience’s interests and requirements will dictate the type of material you should provide and the way you interact with your followers.

There are a number of ways to reach your audience, such as posting recipes for sophisticated coffee drinks or brewing tips and techniques and other Java-related content. Your audience’s age, location, gender, ambitions, preferences and wants are just a few of the things you need to know about them.

Whatever your audience is, the content you offer should be of the highest quality and relevant at all times. Video, photos, and other forms of visual material should be prioritised as often as possible because they appeal to all demographics and audiences.

Ways Businesses Could Survive Through Social Media - By Egniol

5. Engage your Audience in Meaningful Ways

It’s not enough to simply post your material on social media and then walk away; you need to engage with your followers. To connect with your audience, you must produce content that is both exciting and entertaining. In this way, you can cultivate the connections you desire with your audience and earn their confidence.

6. Reduce the Amount of Time you Devote to Marketing

Although social selling is growing increasingly popular among salespeople and marketers, the method of using social networks to drive growth is a departure from what most people are used to. Instead of using social media to actively promote your business, it’s better to use it as a platform for engagement and communication.

7. Ensure a Consistent Online Presence and a Clear Brand Tone

When it comes to social media, it isn’t a one-time event. Developing a dependable online presence necessitates persistence and time.

It’s critical that every post you make on social media is consistent with your brand and image. If you have more than one person responsible for social media, this can be a challenge because each individual brings their own unique perspective to the table. You should limit the amount of people who are accountable for posting, and make sure everyone knows the voice or image you want to portray.

8. Take a Course in Social Media and Marketing to Keep Up with the Latest Trends

Having a thorough understanding of how each social media platform operates is essential to mastering social media. Enrolling in a social media and marketing school is an excellent approach to learn the skills necessary for a successful business.

There’s no denying the importance of social media in today’s corporate world. Internet marketing methods are the lifeblood of many businesses nowadays.

In order to fully appreciate the value of social media in business, it is necessary to implement the strategies we have covered. For businesses, social media marketing may be an extremely cost-effective way to get their name out there.

Online sales conversions can be influenced in a plethora of ways through social media marketing. They raise consumer awareness of the brand and open up new revenue streams. Egniol‘s staff is dedicated to assisting you in reaching your goals. See if we can work something out by taking a look at our pricing page. As soon as possible, we’ll help your firm improve its web conversions.

GeM Portal Registration , Meaning, Process, Tender - By Egniol

GeM Portal Registration – Meaning, Process, Tender

GeM portal registration - Meaning

Public purchase of products and services by federal and state government agencies may now be done online through the Government e-Marketplace (GeM portal registration).

The government has always depended heavily on public procurement to carry out its functions. The government’s goal in implementing GeM was to build public procurement’s openness, efficiency, and speed.

E-bidding, reverse e-auction, and demand aggregation are some of the GeM technologies available to help government agencies get the most bang for their buck.

The GeM portal registration process

GeM Portal Registration , Meaning, Process, Tender - By Egniol
  1. Creating a GeM Portal Seller Account

To start selling on the GeM, you must first create an account on the GeM portal. The only person authorised for GeM portal registration is the Director of the Organization or a Key Person/Proprietor of the company. The Aadhaar or PAN Card of the organization’s Key Person can be used to sign up for GeM.

  1. Update the Company Profile

There are four elements to the company profile: PAN Validation, Company Details, Office Location, and Bank Account. MSE, Startup, and Tax Assessment are three additional optional parts that may be included to the application. After changing the profile, a caution money payment must be given in accordance with the company’s sales volume. ‘

  1. Vendor evaluation on GeM

Vendor Assessment on GeM is required after the caution money payment in order to obtain an OEM certificate. Sellers interested in bidding on Q1 and Q2 categories of products must complete the GeM Vendor Assessment in order to be considered for those contracts. The GeM Portal registration requires all manufacturers to become OEMs, regardless of the type of product they want to sell. The Quality Council of India conducts vendor evaluations for GeM. (QCI).

  1. Adding Your Company

It is possible for companies to list their products and services on GeM as OEMs. It doesn’t matter if a vendor has a trademark or not; they can still list their brands.

  1. Adding products on GeM Portal 

After a brand is listed on the GeM portal, dealers, manufacturers, and service providers must list their goods and services. Product Listing on Government e-Marketplace is the name given to this procedure. After the GeM Authority has approved the listing, the items and services of the sellers/vendors will appear on the GeM website.

  1. Bidding participation and the appointment of resellers

Vendors can participate in GeM’s auctions and place orders after listing their goods and services. A reseller’s permission to list an OEM’s products and services is granted after the OEM has received it.

This is a GeM tender procedure

GeM Portal Registration , Meaning, Process, Tender - By Egniol

It is true that the GeM portal registration and the bidding process are more complicated than most people think. As a result, you’ll need a guide to ensure that the entire process goes well. For your future activities, maybe the following advice will be of use to you! What are we waiting for?

  1. Login to Your Account First.

After the GeM portal registration, you will need to create an account on the website. It’s a simple process. You’ll need to provide your personal information (name, date of birth, etc.) and select a username while registering. You may also have to pick a password for the account’s security.

So, you’ll need to open your browser and try again to visit the GeM website. The GeM portal signup UI may look familiar to you. You’ll be prompted for your login and password one again after clicking.

  1. Searching

At the top of the page after logging in, you will see a “search” option. Both methods can be applied to the same situation. In order to get started, you may navigate to the site’s “Categories” area. Once you’ve done that, you’ll see a slew of choices, including desktops, tables, and so on. You must now select one of them by clicking on it.

Additionally, you may manually enter the product’s name and click on the “search” button. As a result, I hope that this method will lead to your desired outcome.

  1. Select a product.

Your product or services will fit under your business category after you’ve done your research. Check the “Made in India” section to see what Indian-made goods are available for purchase. However, before you can make a bid, you’ll need to compare the item to others in the same category.

You’ll need to compare with three other products in the same price range. In this manner, you will be able to get the finest deal for the money you have available to spend.

However, how are you going to do this? To begin, select “Compare” from the drop-down menu. After clicking on the product, you’ll be sent to the page where you may access it. Afterwards, you’ll see a slew of additional identical choices appear in a sidebar. You may now compare them in detail.

  1. Place a Bid

The “add to cart” option is available under the product once you’ve completed the comparing process. The “continue to checkout” option will now appear in a new window.

To complete the process, all you need to do is click the “bid” button. As you can see, the comparison sheet is also nearby. In the event that you change your mind, you can download it.


After registering on the GeM portal, most individuals quickly start bidding. Our guide is here to assist you, and we hope it does so in a positive way. You may always contact us at Egniol. If you have any more queries about this or any other subject matter. We give you a consultation on the platform.

Ideas For Reducing Expenses In Your Small Business - By Egniol

Ideas For Reducing Expenses In Your Small Business

In the first five years of operation, about half of all new companies fail. While many businesses focus on raising revenue in order to avoid bankruptcy, reducing expenses is just as vital, if not more so. Reducing expenses in business necessitates some difficult decisions and trade-offs, but it doesn’t have to be an unpleasant process or one that substantially impacts your business strategy…. Many business owners before you have used these simple techniques to reducing expenses, streamline operations, and boost profits. They’ve worked.

In the course of running your own business, things don’t always go as planned. Now more than ever, you need for reducing expenses in order to stay afloat. You may have more alternatives than you realise when it comes to saving money for your small business. Small changes can have a tremendous impact, whether you need for reducing expenses immediately or long-term.

In the last few months, you’ve likely spent a lot of time doing financial gymnastics to find new methods to generate money while you’re dealing with customers who want to stay at home. A company’s financial stability hinges on its ability to save money.

Here are some reducing expenses ideas for your small business

Ideas For Reducing Expenses In Your Small Business - By Egniol
  1. Go Paperless

Running a paperless office reducing expenses on storage and printing while increasing productivity. You may save time and money by scanning papers and sending and sharing information easily.

2. Use a 0% balance transfer on your credit card

You can save a lot of money by moving your debt from one card to another with an introductory APR of 0%. This means you can save just by moving your balance from an APR onto one with an APR of zero for the first 15 months!

3. Lease Equipment

In order to minimise the large upfront costs of acquiring equipment, consider leasing it. While saving your organisation money is always a good thing, taking advantage of leasing agreements that cover repairs, upgrades, and maintenance may save you a lot of money as well.

4. Collect Cash in Advance

With credit, consider collecting a percentage of the purchase price in advance. Improved cash flow and reducing expenses in collection operations will result from this. This means that all future transactions made by your net 30 account holders will demand a 25% down payment.

5. Ask for the discount

According to the rules, the suppliers you engage with may offer bulk discounts of up to 50%. If you meet these qualifications, you may be eligible for a discount. Ask about discounts and what it takes to obtain them if you want to learn more. You may be able to earn a vendor credit that is interest-free or a substantial discount if you pay in full before the due date.

6. Consider Bundled Services

Bundled services, such as phone, cable, internet, fax, and web hosting, are available from some providers. Your firm can save thousands of rupees a year by combining two or more services from the same provider.

7. Use Payroll Debit cards

The administrative costs of running your business can be significantly reduced by using an electronic payroll system that accepts debit cards as payment. It saves money and reduces the risk of fraud by eliminating the need to print checks. This is a significant advantage, as 60 percent of all fraud cases in a business are committed by employees.

8. Manage Employee Expenditure

Employees at all levels are guilty of misusing or abusing company-issued credit cards. You may save money and reducing expenses mistakes by creating guidelines, activating pre-set limits and warnings, and reviewing your monthly expenditure reports.

Ideas For Reducing Expenses In Your Small Business - By Egniol

9. Propose the use of electronic bills

Sending invoices to customers by email, often known as “e-invoicing,” is a common method of electronic invoicing. If you switch to electronic invoices, you can save money on printing and mailing charges.

You can’t generalise about businesses. Travel expenses cannot be restricted if your job doesn’t necessitate them, and office space can’t be reduced if you work from home.

There’s a good chance, however, that your company’s books are stuffed to the gills with unnecessary expenses. Even if you think you’ve taken advantage of every opportunity, it never hurts to go back and look for more opportunities. Over time, it could yield a substantial return on your investment.

There is no one-size-fits-all approach to business. It’s understandable that some of these concepts may not apply to your situation. However, almost every company is still looking for ways to save money that they haven’t yet discovered. Taking a hard look at your budget and deciding what can be cut without compromising your business’s needs is strongly recommended. Is there anything you’re doing to save money for your business? We look forward to hearing from our customers and partners!